Business

Why Video is a Must-Have in Recruitment in 2019?

Jan 9, 2019


Video content should be at the center of your recruiting strategy in 2019. Why?

In this article, we’ll explain 6 key reasons why developing and implementing a comprehensive video-based recruitment strategy is a must for every company that wants to be successful at attracting and hiring top talent in 2019.

Spoiler alert: Videos can help you attract and hire top talent easier, faster and cheaper.
Bonus: We’ll reveal 5 great ideas for using video in recruitment!  

Do you really need a video-based recruiting strategy?

Plain and simple – yes. Why?

Because 85% of all internet traffic in the US will be made by online videos by 2020!

If you want to keep your company on your customers’ and your potential candidates’ radar, you need to focus on video. The same way your business needs video to sell its products and services to customers, it also needs video to sell your jobs to job seekers.  

Developing and implementing a comprehensive video-based recruiting strategy is a must for every company that wants to be successful at attracting and hiring top talent in 2019.

The talent shortage we’ve experienced in recent years will only continue to deepen during the next few years, which means that war for talent will keep raging on. In order to win in the battle for top candidates’ attention, you need to stay on top of the leading recruitment trends and best practices – including using video in recruitment.  

Still not convinced?
Read on to discover top 6 statistics which prove the benefits of video usage in recruitment!

6 reasons why videos should be part of your 2019 recruitment strategy

Developing a video-based recruiting strategy has many concrete and tangible advantages.
Here are 6 key reasons why you should use video in your recruitment strategy in 2019:

Reason #1: To stay competitive

According to Aberdeen’s talent acquisition research, best-in-class companies are 75% more likely to use video tools for employer branding which enables them to attract the attention of top talent much faster and easier.

This means that if you want to stay competitive and be able to compete with other companies for the attention of the top talent, you simply have to implement a video strategy in 2019.

Reason #2: To save money

Aberdeen’s talent acquisition research also reported that companies with video interviewing tools in place are 2.7 times more likely to improve their cost per hire on a year-to-year basis, as compared with companies without such tools in place.

In other words, using video interviewing tools will reduce your recruiting costs. Enough said.  

Reason #3: To hire faster

Companies who use video interviewing improved their time to hire by 60% (Aberdeen).

Did you know that top candidates stay on the market for 10 days only?

On the other hand, an overwhelming 70% of companies need more than 30 days to process a new hire, according to LinkedIn. If you’re among them, you can definitely profit from using video interviewing tools!

Reason #4: To reach passive candidates

With today’s record low unemployment rates, most of your potential job candidates are already employed. These candidates won’t visit job boards or your career site, so social media may be the only way to reach them.

According to findings by Impact, social videos generate 1200% more shares than text and images combined. In other words, if you want your passive candidates to see your company’s social media posts, include a video in them!

Reason #5: To generate more applications

If you want to make your job postings stand out, there is a simple way to do it – turn your job description into a video! If you include a video in your job posting, it will attract more attention, views, clicks and most importantly, convince reluctant talent to apply.

Job postings with videos are viewed 12% more than postings without video and have a 34% greater application rate, according to research conducted by Career Builder.

Reason #6: To attract young talent

In 2019, millennials are expected to overtake baby boomers in the workforce as their numbers swell to 73 million and boomers declined to 72 million. These new generations have different preferences and habits, which you need to take into account in order to recruit them.

A recent Oath Video Content Preference study confirmed that millennials consume more online video than any other audience. When making a purchase decision, 4 in 5 millennials look for video content as a form of research, according to Social Media Today

These statistics clearly show why you simply must use a video in recruitment in 2019. But how to do it? Let’s examine best practices for implementing a video in your recruitment strategy.

5 creative ideas for using video in recruitment

Here are six creative ideas for using video in recruitment. If you want to attract and hire top talent in 2019, your company needs to implement these video recruiting strategies immediately:

Idea #1: Create video job descriptions

Create video job descriptions and add them to your job postings. You will be able to attract and hire top talent by using video job descriptions much easier and faster. First of all, videos are still quite rare in job postings so they attract a lot of attention.

Another important benefit of using videos in job postings is the fact that they can help you attract your perfect candidates. If your video showcases your company culture, it will resonate with and attract the candidates who are a right fit for your company.

Idea #2: Add videos to your careers site

Adding videos to your career site will make it more interesting and appealing to potential candidates. When candidates visit your career site, they are looking to find out what is it like to work at your company. A picture is worth more than a thousand words, so show, don’t tell!

By using a video you can effectively showcase your company culture, provide credible testimonials from your current employees and depict an everyday life at your office in an authentic way.  

Idea #3: Share videos on your company’s social media profiles

Don’t forget to share your recruitment videos across your company’s social media profiles such as LinkedIn, Facebook, Twitter, Instagram, etc. Another great idea is to experiment with live videos, which are extremely popular on social media these days.

In order to widen the reach of your videos, aks your employees to share your recruitment videos on their personal profiles. That way, your videos will be able to reach a much wider audience.

Idea #4: Use video to communicate with your candidates

Using videos in your communication with your current and potential candidates will help you leave a great impression and promote your employer brand. Next time you send an email to your candidates, embed a video in it or include a link to your recruitment video.

When you proactively source for prospective candidates, send them your recruitment video in order to stand out and showcase your employer brand. You can also send video to candidates who already applied to your open job positions. Use a video message to confirm that you received their application and to set the expectations by explaining the next steps in your recruitment process.

Idea #5: Leverage video interviewing platforms

Using video interviewing tools will help you save time and money. On the other hand, this option is very convenient for your candidates, too. They can attend a job interview in the comfort of their own home, quickly and easily.

Many recruiters ask candidates to record their answers. That way, recruiters can view their answers at their own convenience. Another benefit is that other members of the team can review the videos too, which makes it a great option for collaborative hiring.

How to create a recruitment video?

Creating an effective looking recruitment video doesn’t have to be a time consuming or costly endeavor. With modern online video making tools such as Moovly, you can easily create professional looking videos on your own in less than 15 minutes!

And don’t worry – you don’t need any experience with video editing! You don’t even have to shoot your own video footage. You can find royalty-free and premium video clips, images, and sounds inside the Editor. Just drag and drop them in the visual editor and you’re done! Or, use one of the recruitment templates and quickly adapt the content to your needs. It’s easy and fun!

Here is a short video showcasing what you can easily make with Moovly for your recruitment strategy:

  • candidate profile videos
  • video job descriptions
  • video testimonials

Anja Zojčeska is an HR enthusiast and a Content Marketing Specialist at the recruitment software company TalentLyft. She is curious about the latest marketing trends and passionate about applying them in recruitment.

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