Why your business needs video
Think about it: in just a few years, it would take you more than 5 million years to watch the amount of video that crosses global networks each month. Isn’t it crazy? Yes, but it isn’t science fiction. This is what the world looks like today. So, you either end up left behind or you decide to keep up. And, I’m sure you will fight for the latter.
Is video worth it? The answer is, TOTALLY. Not only because everyone is trying to do it, but because video became one of the most versatile and profitable digital marketing tools out there and will soon be the most powerful form of marketing. Period. I’m sure you need some facts to believe this megatrend. So, here are the top 5 reasons why your business needs video content:
5. Every company is a media company (EC = MC)
The transformation from mass media to current multi-channel, multi-platform, micro-media world has transformed the entire media industry and is now affecting each and every business. Most of us post, share and reshare pretty much every day. It doesn’t matter if your company makes diapers or steel beams, you should realize that you, de facto, are a media company as well (or you really should be). New social media is not anymore just hip and cool, it will soon be the only game out there. Of course you can succeed with strategies such as lead generation through social media or email marketing. However, video still plays an essential and decisive role in almost every aspect.
Knowing that video will account for over 82 percent of all internet traffic by 2021, smart businesses follow a path of utilizing video content. Nowadays, everybody produces content, and everyone also expects businesses to do the same. A video is the go-to, easy-to-consume and highly preferred content for many people. 54 percent wants to see videos from companies they support or follow.
If you start thinking like a publisher and satisfy the modern demand for video, you will start prioritizing your brand and create utilitarian, engaging content as the pathway to long-term sales. So, that’s the difference between being in sales and, actually, building a brand.
4. Google and YouTube love videos
If there’s anyone that loves video more than us at Moovly, it’s Google! Google’s recent algorithm has transformed the search landscape, prioritizing rich, blended search results with unique content, and video is definitely such. “Video is 50 times more likely to appear on the first page of search results than a traditional web page”, – said Forrester.
Since Google announced the acquisition of YouTube, it doesn’t seem a coincidence for videos to get a larger favor over other types of content. Embedding videos on your website will provide a longer shelf-life to drive leads for many years into the future. By creating your own content on YouTube, you automatically become a part of the second largest search engine. Google will make sure to reward you if embedding content on the territory of its greatest purchase, YouTube.
Moreover, it was found that 88% of the videos in the top 10 of Google’s blended search are the ones from YouTube as well. The estimated yearly revenue of YouTube will account for around $15 billion this year. And, it’s clearly $15 billion reasons why Google loves videos even more. You see, you need video in your marketing strategy.
3. Authenticity for more connections
Your brand is not a motionless strategy on a piece of paper, you must bring it to life. Video content generates the pulse of your brand. Video does what text doesn’t. It builds an instant, true and authentic interaction with your audience, who can further react or provide useful feedback in real-time action.
When you tell stories, people start to listen. Strategic video marketing starts when you use content to trigger emotions and then tie these powerful feelings to a specific action. Emotions will then enhance retention.
Stories not only move people, but they also move products. When you not only hear but see a story happening right in front of your eyes, that’s how you get the best impact. Those are the emotional connections that increase your ROI and audience engagement. Video storytelling can help you break down complex information and present it in more digestible and exciting pieces. Video will give a new dimension to your story and will enhance your narrative.
Does storytelling help? Yes, it shows your true voice, and 91 percent of consumers are likely to reward a brand for authenticity and share the brand with friends and family. Moreover, 62 percent are likely to purchase from a brand that authentically expresses itself. So, you got the point.
2. From engagement to enormous traffic
Video marketing drives more organic traffic, which is, by the way, one of the largest drivers of visitors to any online business. And more exactly, video can drive a 157 percent increase in organic traffic from SERPs. The lower your website’s bounce rate, the higher the quality of a website in the eyes of Google, the more organic traffic you are able to attract.
How do you reduce your bounce rate? Right, by engaging your visitors and keeping them longer on your web pages. And as we all know, a video has an incredibly high level of engagement, which made people spend 2.6x more on a page with video than without.
Such high engagement rates have been proved by extra findings done by Impact:
- Social videos generate 1200 percent more shares than text and images combined
- Videos on Facebook increase end-user engagement by 33 percent
- Only mentioning the word ‘video’ in an email subject line increases the click-through rate by 13 percent
Regarding your traffic, embedded videos in websites can increase your traffic by up to 55 percent. What exactly are you waiting for?
1. Convert and sell
Videos are entertaining, engaging, and drastically underused to convert leads. Yet, having video content on your landing page can increase your conversion rate by 80% and more. Video provides the value, importance, and flexibility that consumers are searching for. You shouldn’t make video marketing a part of your business strategy just because it’s fun and trendy, it actually helps people to digest information, playing with multiple senses at the same time.
The research done by EyeView showed that digital video is moving from being just a branding tool to being a sales and branding tool, continuously helping in driving offline sales. There is no time to waste knowing that investment in video marketing is a proven win-win strategy that leverages the ability of video content to grow your sales 49 percent faster.
More than half of marketers agree that video content works both at the top and the bottom of the purchase funnel.
If you feel ready to transform your business with a strong video marketing strategy, it’s time for professional-looking videos that can be easily done without the need of having a filming crew from LA or any special design skills of your own. Video creation with Moovly is affordable, intuitive and simple. See for yourself!