ecommerce entrepeneurs

As an ecommerce entrepreneur getting the attention of your potential customers and converting them into buyers, is an artform you should master. Recent studies have helped provide a clear insight on how to optimize both of these key strengths. The overall consensus is very clear: use video to increase your eCommerce sales.

Why will video help you sell more?

Once we dive into the process of getting your customers to happily exchange their money for your product, it’s striking that 68,81 % of filled shopping carts never make it to the checkout.

Why?

Lack of trust and unclear pricing are the two major reasons (Geckoboard, 2021). There is either no confidence that the product will meet the expectations and needs, or that it will actually be  delivered, either on time, or in good shape. The ‘Try Before You Buy’ factor clearly is missing, stressing the need for entrepreneurs to offer a buying experience that gets as close to a touch/taste/smell-experience as possible and evokes trust in their company and brand. Flat text or  images don’t even come close to creating that level of engagement.

With the average customer having 51 apps on his device;  at least 5 of them  being  video streaming applications and watching an average of 16 hours of online videos per week ( Wordstream, 2022) it clearly proves one thing: prioritize video in your ecommerce efforts

So how can we optimize our marketing strategy with video?

  1. Here are a few ideas:

    1.  Create explainer videos. 96% of people state that they watch an explainer video to learn more about a product or service ( Wordstream). They desire to see how the product works, what its unique features are and a more detailed overview of the critical specs that may be missing from the product description.


    2. Integrate a video on your webpage. Give your customers a taste of what your company has to offer and what you stand for. 86 % of buyers would like to see more video from brands instead of other forms of communication and 84% report that they had been convinced to buy after watching a brand’s video ( Neil Patel, 21). Include a teaser video to lead them smoothly to your products. It is 53 times more likely to appear on the first page of Google results since video enhances SEO ( Video Explainers). Finally, use maximum 3 hashtags to make your videos discoverable on social media platforms.


    3. Make product videos. 62 % of consumers watch product videos before buying ( Mediakix). They spend an average hour doing so, thus giving you the chance to build trust and a long term relationship. Think about aiding the clients in their product selection and providing additional tips to the viewers to help them choose a specific item or feature. 


    4. Make “How To” educational videos, acting as a step-by-step guide showing how to install, use or troubleshoot without technical help; 49% of companies that introduced these types of videos claim to have reduced support calls significantly 


    5. Invite your customers to sharetheir experience by creating video testimonials. It’s a great opportunity to build brand credibility: consumers who go to an ecommerce site through a user-generated video are 184 % more likely to purchase and they spend 45 % more. 86 % of entrepreneurs using these video testimonials increased their lead generation. ( Wyzowl, 22)

What does a perfect video look like?

In general: aim for a visually engaging format, easy to consume, honest, professional, with a video length sweet spot of 6 to 10 seconds.

Do’s: Be authentic, genuine, ‘down to earth’, keep it short, make use of influencer marketing, share your knowledge, include a customized shopping cart in your shoppable videos.

Tailor experiences to your segmented audiences:

Generation X ( 1960 -1980) represents the biggest upward trend of video viewers. They mainly make use of Facebook and rely strongly on word of mouth, making video testimonials particularly effective.

Generation Y ( Millennials, 1980-1997) gives as much importance to the experience a company offers, as to the products themselvesand they are willing to pay for a special experience. Company responsibilities ( climate, ethnical, social) is also important for them.

Generation Z ( 1997-2012) uses platforms( Youtube,Instagram) to discover new products and services and to make their buying decisions. They are sensitive to individuals ( influencer marketing), mistrust companies and choose quality above quantity. ( Forbes, 2018).

Generation Alfa ( 2010 – 2020) is sensitive to real-time video shopping, designed to market FOMO ( fear of missing out) and live videos that are only available for a certain amount of time thus creating a sense of urgency. Preferred social media channel is TicToc.

 

You think creating videos is too expensive, too complex or too time consuming for your company?  Here’s one tip: check out Moovly.com. It is the most complete video tool around. Simply watch their How To video and get started ; )

 

Create your ecommerce video now!

online video marketing

Whether you just LOVE new technology or you’re one of those who would rather wait to see everyone else’s opinion on the new releases, you probably may have already come across ChatGPT. Recently there has been quite some buzz around ChatGPT, claiming it to be an application that – unlike many chatbots- is able to understand and engage in conversational dialogue, enabling anyone to have useful written text produced for them. Creating videos for online marketing demands resources, time, creativity, strategy.

So could ChatGPT assist us here? Let’s ask ChatGPT!

What is ChatGPT?

First, let’s quickly explain what ChatGPT does. GPT stands for Generative Pretrained Transformer, meaning it is a language-model that can produce text as if it was spoken or written by a person. This model has been developed by OpenAI, an artificial intelligence research laboratory in San Francisco. It consists of 175 billion parameters and has been trained on very large texts in order to teach it to understand the intention underlying a question, to attain a human style of responding to it and to choose the kind of text which is preferred and used by the majority of people ( Manraj et al, 2022).

This led to the creation of a chatbot that is far more capable than simply being a source of information.  Given a clear assignment, ChatGPT can accomplish tasks like producing titles, texts, descriptions, scripts, ideas. 

Let's try it out

To test ChatGPT let’s assume we would like to use it to help our online business sell Mastiha. Mastiha is also called ‘The Natural Botox’, it is a resin only given by the mastic trees in the South of the beautiful Greek island of Chios and is recognized by the EU as a Protected Designation of Origin ingredient, known for its healing properties and used as a health and beauty supplement ( Drinkkleos, 2020).

What can ChatGPT do for us?

After creating an account on OpenAI, I went to their Playground to try ChatGPT. My initial question was: How can ChatGPT help Mastiha’s video marketing?

1. Script writing: ChatGPT can generatescripts for a variety of videos that highlight Mastiha’s unique properties and benefits , such as its natural origin, digestive benefits and historical uses

2. Voiceover: Use ChatGPT to write voiceover scripts for different Mastiha videos such as product demos and promotional videos that showcase the unique characteristics of Mastiha. In this way you can save yourself the expense and time of hiring a professional voice actor

3. Subtitles: In order to make Mastiha videos more accessible to a wider audience, especiallythose who are hard of hearing, have ChatGPT generate subtitles for your videos

4. Video content optimization: One of the most important issues is for your videos to be found on the different platforms by the right audience. ChatGPT can assist you in optimizing Mastiha video content by generating meta titles, thumbnails, descriptions and tags that align with Mastiha’s messaging and target audience

5. Video content ideas: ChatGPT might surprise you with the ideas it can come up with for video content such as recipe videos, product demos and testimonials

6. Social media captions: To increase engagement with your target audience and broaden reach ChatGPT can give you captions for Mastiha’s videos on social media platforms

7. Influencer marketing: ChatGPT can assist in identifying potential influencers and generating content for influencer marketing campaigns to promote Mastiha

Impressive response

So let’s dive in and see if ChatGPT can actually deliver on what it claims to be offering.

When asking ChatGPT for Mastiha anti-aging eye wrinkle cream video content ideas, this is what it answered:

  1. Before and after demonstration of the effects of Masiha cream on reducing wrinkles around the eyes;

  2. A tutorial on how to properly apply Mastiha cream to the eye area to maximize its anti-aging benefits

  3.  Create video testimonials from satisfied customers who have seen a reduction in wrinkles and fine lines around their eyes after using Mastiha cream;

  4. Create an explainer video about the unique properties of Mastiha and how it differs from other anti-aging eye creams on the market;

  5. A video discussing the scientific research and studies that have been conducted on Mastiha and its anti-aging benefits;

  6. A make-up tutorial featuring a step-by-step guide on how to conceal wrinkles and fine lines around the eyes using Mastiha cream as a primer;

  7. Interviews with skincare experts discussing the benefits of Mastiha for anti-aging and how it can be incorporated into a daily skincare routine;

  8. A video discussing the natural and organic ingredients in Mastiha cream and why they are beneficial for the skin;

  9. A video discussing the history and cultural significance of Mastiha, highlighting its traditional use in skincare;

  10. A virtual guided tour on a Mastiha farm and Mastiha processing company to emphasize the natural ingredients and traditional way of harvesting and processing;

  11. Create a Q and A video for frequently asked questions about Mastiha cream

 

Pushing the test further

I then asked ChatGPT to write a script for a guided tour on a Mastiha farm showcasing the traditional way of harvesting and processing:

Opening shot: Aerial view of Chios island, Greece

Narrator: Welcome to Chios, an island located in the Northeastern Aegean Sea, known for its unique and ancient tradition of Mastiha farming.

Cut to: Close-up of Mastiha trees

Narrator: Mastiha, also known as mastic, is a resin obtained from the trunk of the Mastiha tree. It has been used for thousands of years for its medicinal properties and as a natural food preservative.

Cut to: Close-up of a farmer harvesting Mastiha

Narrator: The traditional way of harvesting Mastiha is by making small cuts in the trunk of the tree, allowing the resin to ooze out and harden. This process is called “kentos”and it is typically done by hand.

Cut to: Close-up of a farmer collecting Mastiha from the trunk of the tree

Narrator: The collected Mastiha is then cleaned, sorted, and ground into a powder.

Cut to: ”Close-up of a farmer grinding Mastiha

Narrator: Mastiha has been proven to have anti-inflammatory, antioxidant and antimicrobial properties, making it a popular ingredient in traditional medicine and cosmetics.

Cut to: Close-up of Mastiha in various forms ( powder, oil and chewing gum)

Narrator: Today: Mastiha can be found in a variety of forms, including powder, oil and chewing gum. It is also used in cooking and as a natural food preservative.

Cut to: Aerial view of the Mastiha farm

Narrator: We hope you have enjoyed this tour of a Mastiha farm on Chios and have learned about the traditional way of harvesting and processing this unique and ancient resin.

Closing shot: Chios island, Greece

Narrator: Thank you for visiting us and don’t forget to try some Mastiha products during your stay on the island!

Last but not least

My final request for ChatGPT was : Give me a social media caption for a video to promote Mastiha anti-aging eye cream:

“Unlock the secret to youthful-looking eyes with our all-natural Mastiha eye cream! Infused with the powerful antioxidant properties of Mastiha, this cream helps reduce fine lines and wrinkles, leaving your skin refreshed and rejuvenated

#Mastiha#AntiAging#EyeCream#Beauty

Overall conclusion

ChatGPT offers a straightforward, easy to use tech-gem that can very well provide assistance for easier and cheaper production of good online videos.

Like with all other aiding systems, the key is to clearly state your prompt and check answers with other sources. At this moment it’s still a free try-out version which has been immensely popular with over a million registrations within the first week of opening to the public.

More good news: some video editing companies already have ChatGPT integrated in their users program.

Try ChatGPT with Moovly

The new
Moovly Gallery

Inspiration for your Moovly projects - and a place to share yours!

Just like any Moovly user – free or paying – you are able to post Moovly videos on the Moovly User Gallery: a publicly visible place for everyone to share Moovly videos. But also a place to find ideas and inspiration for your own Moovly projects! Browse hundreds of great user-made examples, and use (most of) them as a template for your projects.

Sharing your projects via the Gallery

When you’ve finished creating  your Moovly project, you are able to download it or publish it directly on platforms like YouTube, Vimeo, Twitter, LinkedIn, Facebook and many more. However, the Moovly Gallery is also one of your potential destinations to consider. Why? Because there are additional options you won’t find on the other platforms, as we’ll explain further.

First and foremost, the Moovly Gallery is a very convenient and easily accessible public place for you to publish and share your videos with your audience. No extra account needed, even as a free Moovly user you are already able to publish videos on the Gallery. So if you don’t have a channel on YouTube or want to avoid advertising, the Moovly Gallery is your best option. 

Your own Personal Gallery

All the videos you are publishing on the Gallery are also organized on one single page: your Personal Gallery! You can find the URL of this page via the Galleries tab on your Moovly Dashboard. Your Personal Gallery is a public location on the Moovly Gallery, so feel free to share this page with your own community interested in your videos.

Sharing projects as a template

When you publish a video project on the Moovly Gallery, by default your viewers will be able to use your video as a template for their own project. This enables you to make video templates for others and share them via your Personal Gallery. If you have a Pro, Max or Enterprise account, you are able to switch off this option during the publishing process and keep your video ‘view-only’.

Using other users’ projects as a template

As you browse through the different categories of videos on the Moovly Gallery, you will find a huge variety of user-made videos in many different subject areas, languages and styles. Many of these videos are available as a template, which means you can copy them and use them as a basis for your project. Just use the button ‘Use as template’ below the Gallery video and the project will be copied to your own Dashboard.

Creating Group Galleries

If you have an Enterprise account and are part of a group, you are also able to create additional Galleries. These can be public or private. If you are a teacher or trainer and would like to share a series of e-learning videos with your students, you can organize these in a dedicated gallery. If your content is confidential or should be restricted, you can also create private group galleries, only accessible by members of your Moovly group. 

Staff Picks

Every single day, Moovly users are publishing many new videos on the Moovly Gallery. We regularly select the best examples and organize these in the relevant categories, to enable you to find great examples in your areas of interest. We also select a ‘Video of the week’, based on criteria such as creativity, story, production quality and variety of Moovly features used.

The Moovly Gallery is a great showcase of the many features and capabilities of Moovly, as well as an endless source of inspiration for your own content. Make sure to frequently visit it and check out what’s new. Or even better: make sure to regularly post your own Moovly projects and share them, not only with your own audience, but also with the vast community of Moovly creators. And one day, your video may also be featured as the Video of the week!

Watch what other users have created with Moovly!

Your institution’s own version of Moovly

How to get a customized Moovly environment for your school or university

Moovly has many education users across the world, from teenage students creating videos for school assignments to professors in universities making video content about their research. Not to forget the many teachers using Moovly to create explainer videos, e-learning and lesson content, or institution staff making videos for announcements, parent information or other communications.

Anyone registering on Moovly with an email address from an educational institution gets an automatic upgrade to the Edu Free account, and has access to Moovly’s heavily discounted educational pricing for the Edu Pro and Edu Max subscriptions. Bundles of these subscriptions – called Edu Class – are available for groups of users, for example a class managed by a teacher.

Many educational institutions – schools or universities – however have hundreds, sometimes thousands of Moovly accounts. In such cases, it is possible to request a set-up of your own, customized Moovly environment which includes the following:

  • A white-labeled Moovly environment containing your institution’s logo and font colors. All accounts with an email address of your educational domain will automatically land in your version of Moovly.

  • An automatic organization of all new users in a Group, manageable by one or more Group Admins who are able to add and delete users, manage media libraries, assign licenses and see analytics via a dedicated Backoffice application

  • A customizable set-up of Moovly with your selection of libraries and features

  • If technically possible, a Single Sign-On integration enabling your students and staff to sign on on Moovly using their login credentials of your institution

  • Integrations of your Moovly environment with your other platforms (depending on API availability a.o.)

  • Access to even higher educational discounts for your group of users

Interested in exploring the possibilities for your institution?

How Randstad scales its video creation needs with Moovly
“We provide our internal clients with the video creation platform and support them in the creation process, resulting in higher speed content roll-out.”


Tom Bruyninckx, Learning Advisor, Randstad Group Belgium

How Randstad scales its video creation needs with Moovly

The Randstad Group is a global leader in the HR services industry, specializing in staffing, recruitment and selection, career development and outplacement. The company is a trusted human partner in today’s technology-driven world of talent and helps people secure rewarding jobs and stay relevant in the world of work.

Because this world of work is subject to constant change, Randstad is putting a lot of effort in the development of its own employees. Tom Bruyninckx, Learning Advisor of Randstad Group Belgium, explains: “Within our Learning and Development team, we focus on personal development goals of our employees as well as skills needed by our business. Within our corporate learning landscape, we align our initiatives with the different stakeholders.”

The growing importance of video for learning

Randstad provides its internal learning offering in a blended mix of live and online formats: live classroom sessions, coaching, workshops, synchronous online training, e-learning courses, video tutorials… Much of this content is offered in self-paced ways, from an ‘open catalog’ point of view. 

Video plays an increasingly prominent role in this mix. Randstad uses video as an empowering tool for employees and encourages them to become video content creators themselves. Tom Bruyninckx: “Video plays an important part in our learning activities but is also used more and more for strategic projects. From a video creation point of view, however, we want our internal clients to become less dependent on our L&D team as creators, as our resources are limited. We therefore provide them with the video creation platform and support them in the creation process. This results in higher speed in content roll-out and increases the know-how within the broader company.”

Choosing the right video creation platform

Although encouraging internal clients to create video content themselves, letting employees choose their own favorite video editing tool was not an option. An uncontrolled variety of private accounts on unsupported tools is not acceptable for obvious company security and data protection reasons. Finding a secure yet powerful application therefore became the preferred option.

In order to select the right solution to achieve this goal, several requirements needed to be met. The application needed to provide the right creative video editing features to meet Randstad’s needs, but several other aspects were a must: collaboration options, workflow support, Randstad brand alignment, video templates, user management and review capabilities. Furthermore, Randstad was looking for a web-based application that could pass their stringent security and privacy assessments. 

Moovly proved to be the perfect answer to these requirements: a powerful cloud platform with many powerful features, enabling video creation in line with Randstad’s brand and providing many integration options. 

A scalable solution with room for growth

Randstad quickly discovered that Moovly could also be useful outside the learning and development domain: Moovly is also used for video needs in internal communications, ICT, marketing, digital recruitment as well as special projects that require video content. As more and more employees discover the ease and power of internal video creation, the number of users keeps growing.

Moovly is helping Randstad with advice, training and support in the deployment of its internal video creation efforts. As many other Moovly customers are using the video platform for a variety of purposes, application areas and integrations, learning about best practices of others can lead to helpful shortcuts and quick wins. “Moovly is also easy to do business with, with an ‘open’ partnership-type of contact style, which also convinced us to choose them.”, Tom Bruyninckx concludes.

“Moovly is also easy to do business with, with an ‘open’ partnership-type of contact style.”

 

Create your own L&D videos now

One massive challenge government communication managers face is delivering the right message to the right people at the right time. And in some situations, like a crisis, you’re up against a ticking clock.

But government institutions don’t need to look far for a solution. Governments are finding success using video to relay their messages both internally and externally.

How video aids government communication strategies

In the past, government agencies have turned to television or print media to distribute messages, but as adults spend more time on their phones than they do watching TV, governments are realizing massive benefits by focusing their communication strategy towards video.

1. Video provides transparency

With video, you can provide a new level of transparency between the government and the people it serves. Filming things like town halls and other government-related activities (and posting them to social media), gives people an unedited and raw view of events.

2. Video builds trust

Public trust in government is low. With communication being one of the major factors affecting the public’s trust in government, an effective communications strategy is non-negotiable. With an increasing number of people tuning into videos, you can be sure you’ll reach the people you need to reach through a video communications strategy.

3. Video is a cost-effective solution to scaling your communications

Using video templates, you can quickly create different videos that cater to unique audiences with different messaging needs. Uploading your videos to social media, your website, and portals lets you reach people at scale. 

4. Video simplifies outreach and integrates into the strategies you already use

No need to add any complicated workflows to your communications strategy. Video integrates seamlessly into areas you’re already investing time creating messaging for, like social media.

6 ways teams can use video for government communications

Videos are a versatile way to deliver your message regardless of your audience or the message you need to send. Here are six different types of videos—with plenty of examples—to inspire your own videos for your government communication strategy.

1. Publish town halls, debates, and other important government events

Film and upload videos of government events like your town halls and debates to make them more accessible and keep your population informed.

The City of Calgary posts their town hall videos on YouTube, like this one below, where people can stay up-to-date with town hall happenings without needing to physically attend.

And the European Parliament has a YouTube playlist dedicated to major events within their parliament, like this debate with Estonian Prime Minister Kaja Kallas. Again, allowing people to tune in without being physically present.

Use Moovly’s video editor to give livestreams a title cover and add subtitles, and then upload them across a variety of social platforms to reach the widest audience possible.

2. Provide educational content

Empower your citizens by creating educational content around specific issues and topics they’ll find important. 

The City of Cupertino’s brief four-minute video helps people understand where the city is spending money. They also answer important questions like why they’re spending more money this year compared to last.

Videos like the City of Cupertino’s are important in building trust with people as you help them understand what you’re doing and why you’re doing it.

Meanwhile, Metro Canterbury created the below humorous video to educate people on public transportation etiquette. 

And the United Nations Stay Home Diaries video series (aimed towards children) shows a day-in-the-life around the world during the 2020 pandemic lockdowns, giving other kids ideas for how they can stay entertained and help them feel connected.

Educational videos come in all forms, and as you can see from the examples above, you can create videos for many different audiences. 

3. Public service announcements

Public service announcements (PSAs) are ideal when you want to change the public’s opinion or raise awareness for a specific cause. For your PSAs to be as effective as possible, you need a multifaceted outreach strategy to reach as many people as you can. Think areas like videos on social media, commercials, static images on social media, and radio announcements.

With videos, you can share them to various platforms—like YouTube, your website, and ads on Facebook—to reach more people.

The Government of British Columbia created the below PSA video as a way to promote their anti-bullying initiative.

And this video, created by the United Nations, raises awareness for helping those who suffer from depression.

4. Crisis communications

Like PSAs, your crisis communication distribution method needs to be diverse so you can reach as many people as possible. But during a crisis, time isn’t on your side when you need to assemble a message. You need to get your message out as fast as possible and have it reach as many people as it can. Since 83% of people prefer watching videos for instructional content over text or audio, video is necessary to have in your crisis communications toolkit.

Germany’s former Chancellor, Angela Merkel, uses the below YouTube video to address Germans during the start of the 2020 pandemic. 

With crisis communications, there’s a high probability you need your videos to be in multiple languages so everyone understands the message you’re sharing. Using Moovly’s translation feature, translate your subtitles with the click of a button to over 100 different languages.

5. Promote new programs

Use videos to promote new programs and ensure more people learn about new initiatives. Within your videos, share the benefits of the program and how people can get involved.

The City and County of Denver’s video encourages residents to sign up for their compost program.

As people are twice as likely to share videos opposed to other forms of content—like social media posts—videos can help your team raise awareness for new programs fast.

6. Human resources

Onboard and train new employees

A good employee onboarding process is crucial when you consider that employees with a negative onboarding experience are twice as likely to quit. To retain more staff, improve your employee onboarding process. 

But asking current employees to onboard new team members can add additional stress to your current team members. Video, however, is the perfect medium to use in place of peer-to-peer training/onboarding activities when a person isn’t required. For example, use videos to show new hires how to set up their inbox or activate their benefits plan. 

The best part? You can create your videos once and use them repeatedly to train and onboard your employees. Plus, new hires can refer back to old videos if they forget something or need a refresher.

Attract top talent

People view job postings with video icons 12% more than those without. With more people viewing your job postings, you’ll have a larger pool of talent to choose from, helping you find suitable people to add to your team. 

The San Francisco Government uses videos to attract people to their Fellows’ Program. Through the video below, two people from different departments describe the role of the Fellows they hire.

Simplify your video communications with Moovly

  • All of the different ways government bodies can use video might have you scratching your head, unsure where to start.

    Moovly, a drag-and-drop video editor, helps you craft all the above videos (plus more!) without needing any video production experience. 

    Here are a few more reasons why government institutions love using Moovly to aid their communications strategy: 

    • Create customizable templates: create your own templates (or use the professional templates we’ve already created) to speed up video creation. Simply update the text and media to create new videos in minutes.
    • Collaboration features: with Moovly’s comment and review features, you can get input from various team members to maximize collaboration.
    • Stay brand-compliant: limit the colors, fonts, and media used in videos so your videos are always on-brand, no matter who’s making them.
    • Integrate your Digital Asset Management (DAM) platform: connect Moovly with your DAM to ensure your videos feature approved media.
    • Create videos in different styles: choose from multiple video styles including cartoon, whiteboard, documentary-style, or a mix.
    • Add professional media and effects to your videos: Moovly’s library has millions of media elements (sounds, photos, and videos) and various effects to choose from.
    • Add subtitles and translate those subtitles: make your videos accessible by adding and translating video subtitles automatically.

    Ready to improve your government communications strategy through video? Contact us today to try out Moovly!



Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own government communication video now

You’re only as strong as your weakest link, and unfortunately, with cyber security, it only takes one weak link to bring down an entire infrastructure

But communicating cyber security is a challenge many IT managers face. Not only do non-tech-savvy people find cyber security boring, but they also don’t realize the massive threat weak security poses.

You need an easy way to educate your staff en masse and share cyber security tips; a way that grabs your staff’s attention and helps them retain what you teach them.

With videos, you can feel confident that people are actually listening to—and retaining—your cyber security tips. As a bonus, videos are easier to put together than training manuals (and more enjoyable to consume)!

Why you should use videos to communicate cyber security tips with staff

When it comes to communicating cyber security tips with staff, you need a way to train your team and teach them the importance of staying safe online. 

If you rely on text-heavy materials—like training manuals—to deliver crucial information, you risk your audience ignoring the information you’re sending them. After all, how many people do you know who wake up in the morning hoping to pour over a thick cyber security training manual?

Chances are, most people aren’t as enthusiastic about cyber security as you are.

So what’s the solution? Since 83% of people prefer instructional videos over training manuals, videos are the ideal medium to communicate cyber security tips. We have two easy ideas for you:

  1. Create long-form webinars that contain in-depth information. Host them several times throughout the year and encourage staff to watch.

     

  2. Create a training series that you send out periodically (i.e., once a month) to educate staff on different ways they can protect themselves. Keep these videos short and digestible since you’ll be sending them out frequently.

4 tips for creating effective cyber security training videos

1. Identify your team’s level of cyber security awareness

While some cyber security best practices might seem intuitive to you, other people might not feel the same. For example, Twingate conducted a study and found 58% of employees reported discussing sensitive information on work video calls. Many people aren’t as “cyber-secure-literate” as they think they are.

As an IT manager, it’s your job to figure out your team’s level of cyber security literacy.

To get your team to listen to you (and to provide the most relevant tips), you first need to understand what they already know about cyber security and tailor your message accordingly. 

To find out, ask what activities they already do to practice cyber security. Alternatively, figure out what they aren’t doing and why. Take note of the language your staff use when they talk to you about IT-related activities. In your messaging, use the same language so they understand the message you’re relaying.

2. Use non-technical terms when communicating cyber security

In most cases, you’ll be dealing with a beginner audience who doesn’t know very much (if anything) about cyber security, so aim to talk in layman’s terms. Otherwise, you risk losing their interest or causing frustration. In both cases, your staff will tune you out and continue to ignore your tips.

Pro tip: before passing a message along, get someone who doesn’t work in IT to review the messaging in your video to ensure it’s easy to understand. Your bias may prevent you from crafting something at the right level and having a second set of eyes can help. With Moovly’s collaboration feature, you can send videos to other team members where they can review and comment on specific areas, helping you pinpoint (and fix) places that might cause confusion.

3. Establish a strong internal communications strategy

74% of employees feel they’re missing out on company news due to poor internal communications. But when you need to distribute time-sensitive critical information—like a security breach—you need a strong internal communication strategy.

Work with your internal communications department to streamline internal communications and make sure each employee knows how to get in touch with the IT department the moment something seems amiss. Alternatively, make sure they know how you’ll be in touch with them if there’s a cyber attack.

4. Encourage staff to ask questions

Foster an open community and let employees know you’re happy to answer any cyber security questions they have. If possible, combine your internal communications with a Q&A feature. For example, create a dedicated chat channel strictly for IT Q&As. You can pop in weekly to answer questions and everyone in the channel can read your answers and learn something new.

As a bonus, you can use these questions to inspire your cyber security tip videos.

3 types of videos your staff will find useful

Whether you’re sending out webinars or short tidbits, the following videos will educate and keep your viewer interested from start to finish.

1. Cyber security tips

Send out tips to help your staff understand why cyber security prevention is crucial. Give everyone tasks they can perform daily, weekly, or monthly to defend themselves (and the company) against threats. To make sure staff actually put your tips into practice, make sure each tip you provide is actionable and memorable.

For example, tell staff to change their passwords every X amount of months, and show them the exact steps to take to change their password. Don’t skip out on the instructions and assume everyone knows how to complete basic tasks. People might be too embarrassed to admit they don’t know how to do it, and instead, forgo the entire activity altogether.

2. Examples of cyber security breaches

Real-life examples help learners form connections to solidify what they’re learning. Provide your staff with examples of actual cyber-security breaches. Go one step further and share what should have been done within each breach to minimize damage. 

With each example, your staff will get a stronger understanding of how important their actions are, and most importantly, what they can do to prevent attacks.

3. How-tos

Just as important as it is to teach about prevention, your staff also need to know what to do if they’re under attack. Provide concrete steps for different situations so staff know how to recognize an attack and wJust as important as it is to teach about prevention, your staff also need to know what to do if they’re under attack. Provide concrete steps for different situations so staff know how to recognize an attack and what to do when one happens.hat to do when one happens.

Why use Moovly to create cyber security videos?

You don’t need any experience to create compelling videos

Although video might seem like something reserved for big companies with a production studio budget, it’s not. 

Using Moovly, a drag-and-drop video editor, you can create professional and compelling videos for IT training—no video production experience required! 

Moovly drag and drop feature

See Moovly’s drag-and-drop video editor in action

Choose from different video styles, like cartoon, whiteboard, documentary-style, or a mix to keep staff entertained and engaged.

You can create videos faster than it takes to create training manuals

Because Moovly is a drag-and-drop video editor, you can create cyber security videos in a snap. To streamline your workflow even more, create your own templates (or use our premade templates) for your cyber security videos within Moovly. Then, each time you need to make a video, simply swap out the text and media with relevant content and you’ll have a new video with fresh cyber security tips.

On top of the ability to use or create templates, Moovly has other features to simplify your workflow:

  • Our media library has millions of clips, sounds, photos, and videos available to use in your videos

  • We can connect to your digital asset management system if you have your own media you’d like to use

  • Collaborate with team members by adding them to your Moovly account so they can comment and review your videos

International staff will always be up-to-date

If you work for an international company, you’ll likely need a way to communicate cyber security tips with people who speak different languages. Rather than create a new video for each language (which would be time-consuming and laborious) use Moovly’s translation feature to translate your video’s subtitles into over 100 different languages automatically.

Organize your videos so staff can always find them

With Moovly’s export feature, export your videos straight into centralized folders for staff to watch and re-watch as needed.

And as your company expands, new hires will know exactly where to find previous videos to catch up on.

Send out your cyber security tips with Moovly

As companies start introducing more work-from-home policies, you need to stay on top of your cyber security communications. An active approach to cyber security keeps your entire organization safe, and the easiest way to remain active is to send out cyber security tip videos.

Book a call with Moovly and improve the effectiveness of your IT communications today!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own whiteboard video now

Although popular shows like Netflix’s Selling Sunset and HGTV’s House Hunters make the real estate biz look like a walk in the park, that couldn’t be further from the truth.

Selling homes is incredibly competitive, but with the right real estate marketing strategies, your agency can stand out, get more clients, and close more deals—all without much additional work.

10 real estate marketing ideas for 2022

73% of homeowners say they’re more likely to list with an agent who uses video to sell a property. But despite video being vital in the home buyer’s journey, only 10% of recent sellers said their agent used video effectively to sell their property

To improve your real estate marketing strategy via video, we put together ten ideas to help you generate leads, gain clients, and close more sales.

1. Develop a social media strategy

More than 30% of realtors reported closing at least one transaction a year as a direct result of their activity on social media. Moreover, 60% of surveyed agents list social media as more important than a website. If social media isn’t part of your marketing plan, it needs to be.

Madison, known as The NYC Agent on TikTok, grew her TikTok account to 10,000 followers in only three months. In 18 months she surpassed 100,000 followers. When asked how video helps her as a realtor, she responded that “nearly 100% of business [now comes] from TikTok.” 

Image via The NYC Agent

To cast the widest net with your social media strategy, upload your videos to multiple platforms like Instagram, Facebook, and TikTok. Use Moovly’s drag-and-drop video editor to make videos quickly. Export them into different aspect ratios with the click of a button, so each video looks fantastic no matter which platform you post it on.

2. Start a YouTube channel

With 122 million active daily users, YouTube is a video giant that deserves its own spot on our list of real estate marketing ideas. 

Andrew Iremonger, owner of Emerald Group Powered by eXp Realty, notes that YouTube is the social platform his realty agency uses to generate sales: “Last year [YouTube] brought in 12 sales equally over $110,000 in commissioned income. I expect that number to double this year, if not more, based on current performance.” – Andrew Iremonger

Andrew notes you don’t need a large channel to see big results. His channel only has around 1,700 subscribers, but their highest viewed video has over 25,000 views.

Andrew’s YouTube channel has a mix of real estate tips, property listings, and information about the area his team serves. Image via Life on the Emerald Coast

While YouTube might seem laborious, you can save time and create thousands of videos automatically using Moovly’s Video Automator. Every time you have a new listing, Moovly will make a video with the relevant information from the listing. From there, Moovly uploads the video to your set playlist on YouTube. You can grow your YouTube channel without lifting a finger while simultaneously advertising your listings!

3. Film virtual home tours

For 44% of recent buyers, the first step of buying a home was to look online at properties.

To make your property listings stand out, create virtual home tour videos and make viewers feel like they’re actually walking through the home.

Kristyn Neal is the Marketing Director for Northeast Private Client Group and uses videos to share key points of interest about each property. She notes that property listings with videos get more engagement: 

“We typically see about 1.5 to 2.5 times the engagement with properties that have a video feature post compared to those that don’t (depending on the property and its location).” – Kristyn Neal

Using Moovly, create a single template and swap out text, imagery, and media to produce virtual home tours at scale.

4. Experiment with paid ads on social media

While you can reach plenty of people organically via social media, paid advertising places you directly in front of prospective buyers and sellers.

Here are some examples of how realtors can use paid ads:

  • Add a pixel to your site and retarget people who view certain properties

  • Upload your email list and target ads towards people in certain segments, like people looking to buy investment properties or people interested in selling their homes

  • Create a custom Facebook ads audience for people in your area and get your agency’s name out to a brand new audience

Real estate agent Dawn Magee’s Facebook video ad shares tips for people thinking of selling their homes:

Image via Dawn Magee

5. Create “about me” videos with your agents

73% of buyers only interviewed one real estate agent, and 82% of recent sellers only contacted one before settling. People aren’t out “shopping” for real estate agents and you can’t rely on them to come to you. You need to get your agency in front of people so they know who you are.

Create “about me” videos using your templates in Moovly. Quickly swap out text and photos for each person on your team and upload the videos to your website and social media. This way, people can get to know your realtors and build a connection with them.

6. Ask clients for testimonials

The most important trait people look for in a realtor is reputation. But as Erik Wright, a real estate professional with over 15 years of real estate experience points out, trust is challenging to convey in real estate:

“In [real estate], trust is a difficult concept to grasp. Not only is buying real estate a big financial decision, but it’s also a big lifestyle decision that influences your day-to-day existence. Allowing [past clients] to speak for you is the best approach for real estate marketers to build trust with their leads.” – Erik Wright

But asking clients for online reviews isn’t enough. You need a streamlined approach for distributing those reviews and putting them in front of potential buyers. 

Moovly’s Video Automator lets you build a strong reputation on autopilot. Every time someone leaves you a review online, Moovly will automatically create a video and post it to your social feeds.

7. Start an email list and send videos often

Email lists give you direct access to prospects and customers. Send out frequent newsletters—at least once a month—with helpful info like buyer and seller tips and new property listings. 

And whenever you make a new video, send it to your list. Adding the word “video” to your email subject line, increases open rates by 6%, making it easy to notify clients of new properties.

8. Improve your SEO by adding videos to blog posts

While adding videos to blog posts doesn’t necessarily help you rank higher, videos tend to improve metrics like time on page as people will stay longer on your site to watch your videos. When people spend more time on your website, it can have a positive impact on your SEO. Thus, videos indirectly boost your SEO and help you rank higher in the search results. 

9. Create explainer videos on hot topics

Creating content on hot topics can help you gain traction and even go viral if you’re one of the first to create content on the topic. To find trending topics, use Google Trends. Search for topics within real estate and see if Google predicts a spike in interest.

For example, Google Trends shows a forecasted spike in interest rates in Canada. If you work in real estate in Canada, this is a topic you’d want to create content for, stat.

Image via Google Trends

Use Moovly to quickly create explainer videos on trending topics with our professionally-made templates. Share the videos across your social accounts and with your email list, and upload them to your website for maximum exposure.

10. Create videos for virtual stagings

22% of agents report that staging homes helps them sell homes faster. And with more people looking at properties online, virtual stagings are a no-brainer. 

Virtually stage properties, and with your video templates in Moovly, add your staging images to create staging videos for each property. Add these videos to your listings and send them to interested buyers to spark interest in the property.

Add Moovly to your real estate marketing plan

Adding video to your real estate marketing plan is easy with Moovly’s video editor and Video Automation tool, plus, you don’t need any experience to get started!

Book a call today and start making videos on autopilot with Moovly.

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own whiteboard video now

News publications face two big problems: staying on top of breaking news and distributing that news before the competition does. 

Many news organizations use video to drive traffic to their sites, and while video is highly engaging, it’s traditionally costly and time-consuming. But that doesn’t mean you can’t add an effective video strategy to your distribution process.

Two news organizations—Lee Enterprises and InvestorIntel—found a unique and cost-effective way to create videos at scale and increase their ad revenue.

Using Moovly, they:

  1. Automated the video distribution process so their teams could focus on writing beats and getting more clicks than competitors

  2. Gave advertisers access to Moovly’s video editor so their advertisers could create better ads with less investment, freeing up more capital to invest in ad placement

Today, we’re discussing why news organizations need to add video to their strategy if they want to thrive, as well as discussing how Lee Enterprises and InvestorIntel saw success using Moovly.

Benefits of using video as a news organization

Unique visitors of newspaper websites trend upwards year-over-year, showing that people are more and more likely to head over to your news site to stay informed. When news breaks, your first priority is writing and publishing an article on your site so you can drive people to read the article—and collect ad revenue. 

While search engines can drive a significant amount of traffic to your site, you shouldn’t rely on them. Google can change the algorithm at any point and industry giants will often gobble you up in the search results.

Instead, diversify traffic acquisition and article distribution using video. Let’s go over the main ways you’ll benefit from using videos.

Earn more revenue through ads

Moovly lets you earn more revenue through your ads in two ways:

  1. By posting frequently to social media, you can drive more visitors to your articles. More visitors to your site equals more ad revenue.

By white-labeling Moovly’s video editor, your advertisers can save money and create sleek video ads to place on your site. Attractive video ads keep viewers engaged for longer, increasing the CPM—and earnings—you receive on each video. As a bonus, your advertisers can invest their video-production savings into more ad space.

Be the first to publish breaking news on your socials

With nearly half of Americans saying they get their news from social media “sometimes” or “often”, adding breaking news to your social channels is non-negotiable. 


Use Moovly to create videos and post those videos to your social accounts the minute you publish a piece. The best part? The entire process is automated so you can keep your social feeds full of relevant and timely information, and drive traffic back to your news pieces.

Create news videos at scale

There’s no limit to how many videos you can create through Moovly’s video automation. As long as you’re publishing articles, Moovly is making videos.

Build trust with your audience

Despite people wanting to get their news from social media, as a news source, social media has the lowest level of trust. It’s essential your followers trust you as a source, otherwise, they won’t click to your articles.

Moovly’s API video tool helps build trust in two ways:

  1. Be confident your videos are error-free: people question the credibility of news content when it has many errors. Since Moovly pulls content from your published pieces (which your editor has already combed through) your videos will be error-free, helping you build trust with your followers with quality content

Focus your attention on trust-building initiatives: with Moovly creating content for you automatically, your team can focus on high-value tasks, like interacting with followers, to build trust

Reduce content creation costs

Traditional video production—like hiring an agency—is pricey, and the more videos you need, the more you’ll pay. However, with Moovly, your video production costs remain stable and affordable every month.

Increase your rankings on search

Google loves video, and often places videos high in the search results, and sometimes (as seen in the example below) even before news articles.

Videos frequently appear before the top stories in the search results on Google. Image via Google

Adding videos increases your chance at ranking high on Google to secure more clicks and impressions on your ads.

Organize your videos into playlists on YouTube

26% of Americans get their news via YouTube. Of the news channels on YouTube, 42% are independent while 49% are news organizations. Viewers watch both independent and established news organizations, creating a level playing field for smaller news organizations.

Using Moovly’s API Video Automator, each video you create automatically can be uploaded to YouTube and organized into specific playlists. If you cover a wide range of topics, your subscribers can find the exact video they want to watch without sifting through hundreds of your videos.

Additionally, you can collect an additional stream of revenue by playing ads on your YouTube videos.

Build a following on social media

While YouTube might seem like the perfect platform to upload your news videos, nearly all YouTube news channels reach their audience on multiple platforms. Through Moovly, you can post automatically to a variety of social media platforms allowing you to grow all your social accounts on autopilot.

3 ways your news organization can use Moovly

Interested in learning how your team can add video to your process? Let’s take a peak into the ways Lee Enterprises and InvestorIntel uses Moovly to increase ad revenue and streamline their distribution process.

1. Create videos from your RSS feed

One thing jumps out while looking at InvestorIntel’s playlists on YouTube: they have thousands of videos—most created within the last year.

InvestorIntel created thousands of videos automatically for their YouTube channel with Moovly. Image via InvestorChannel

Creating this vast content library is out of reach for small teams doing it by hand. With Moovly, InvestorIntel creates thousands of videos via their RSS feed, on autopilot. 

Here’s how it works:

  1. Your organization publishes a new article
  2. The article is published to your RSS feed
  3. Moovly’s Video Automator creates a branded video clip based on your RSS feed automatically
  4. You choose how you’d like to distribute the video. Here are some different ways:
    1. After Moovly creates the video, it will be automatically published to YouTube in the specified playlist
    2. After Moovly creates the video, it will be automatically published to your social media channels
  5. The videos (which have been created and published automatically) will drive people to the article on your website where you can earn money from advertisments

2. Create videos from your Content Management System (CMS)

Turn every article you publish into a video without lifting a finger by creating videos automatically using Moovly’s API and your content management system. The process is the same as above: 

  1. Your organization publishes a new article
  2. The article is published to your CMS
  3. Moovly’s Video Automator creates a branded video clip based on the article
  4. You choose how you’d like to distribute the video. Here are some different ways:
    1. After Moovly creates the video, it will be automatically published to YouTube in the specified playlist
    2. After Moovly creates the video, it will be automatically published to your social media channels
  5. The videos (created and published automatically) will drive people to the article on your website where you can earn money from advertisments

3. Offer advertisers a branded video creation platform

The more money your advertisers spend on video production, the less they’ll have to put towards their advertising budget.

White-label Moovly with your logo and branding and give your advertisers access to create sleek video ads. They’ll save on video production costs, and in turn, will have more money to put towards advertising on your site.

Not to mention, with Moovly’s powerful drag-and-drop editor, your advertisers can create videos that grab—and hold—the attention of viewers, helping you earn even more revenue as viewers watch the videos for longer durations.

Increase your ad revenue with Moovly

With consumers wanting to get their news via social platforms like YouTube, video is a non-negotiable for news publishers. But creating video the traditional way is too slow and costly.

Using Moovly, your team can automate the video production process and give advertisers a professional tool to create their ads.

Schedule a call to start using Moovly!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own news video now

Being a healthcare communications manager is no easy feat. You’re constantly juggling campaigns, coming up with new ideas, managing your team, and much more.

But the heart of your job is communicating. 

At its core, communication is sharing information with a select audience. Doing so is simple when you only have one audience to relay info to. 

But for you, that’s not the case. You need to communicate ideas with your team, patients, prospective patients, stakeholders, and even the general public. While it’s a tricky task, adding video to your arsenal helps you get key messages across faster and more effectively.

Why healthcare communication professionals should add videos to their toolkit

1. Videos are easy to scale

Many communication teams shy away from videos. They believe video production is pricey and complicated—reserved only for big marketing teams with video-editing expertise.

And while that might’ve been true several years ago, healthcare professionals can now use cost-effective video editors, like Moovly, to whip up professional-grade video content in a snap

With Moovly’s intuitive editor, everyone on your team can pitch in to create video content—no video editing experience required! Additionally, your team can make predefined templates that other team members can then use as a base. Simply change the text and swap out media elements to create many videos from a single template.

2. Videos are effective at conveying complex messages

While videos are entertaining, they’re also effective when you need to get a complicated point across. People grasp complex concepts quicker through video, which is handy when explaining medical topics to a non-medical audience.

3. People prefer watching videos

People of all ages prefer videos over other types of content like emails or PDFs. Capture your audience’s attention and stop their scroll by adding videos to your content mix.

8 ways teams can use videos for healthcare communications

1. Highlight your expertise and share your offerings

When patients search for a clinic, they want clinicians who have experience in the procedure they need. 

But how do you convey expertise to potential patients? 

Some centers may opt for one-on-one consultations. The problem? Your team can only hold a specific number of consultations in a day.

To reach more people—and build trust with them before they come to your center—use videos. Feature doctors and other healthcare staff to explain your center’s offerings to potential patients and position your team as experts. Plastic Surgeon Dr. Buonassisi shares various videos on YouTube discussing treatments his clinic provides:

Not only will your videos showcase your expertise, but they also have the power to increase bookings: 30% of patients who watched an online health video booked an appointment with the medical center after watching.

2. Provide tips to patients

Two ways you can provide patients with valuable content are through:

  1. Pre- and post-appointment tips
  2. Educational content

Pre- and post-appointment tips

Create videos that show patients how to prepare for their appointments. These videos can reduce the number of basic questions you receive regarding patient procedures, so your team can focus on helping those with more dire questions.

The Hernia Center of Southern California’s YouTube video explains how patients can prepare for their hernia surgery:

Educational content

Empower and educate patients with helpful videos to keep them healthy in-between visits. For example, during flu season, create handwashing videos to remind people of proper handwashing etiquette. Or create videos that demonstrate the importance of stretching, just like the Mayo Clinic does with their video:

3. Explain medical procedures

Medical procedures are intimidating, making it no surprise that 56% of patients watch videos before a procedure to understand their procedure better. Use videos to discuss the various procedures you offer. You can do what the Advanced Hair Clinics does and show a step-by-step of the actual procedure:

Or take a page from Providence Health Care and have a doctor explain a procedure in-depth: 

Adding these types of videos into your healthcare community’s toolkit can reduce patient anxiety and encourage more people to book appointments.

4. Onboard new staff

Staff retention is crucial in the medical industry where teams run lean to begin with. Retaining your team starts with the right onboarding process, especially when you consider that employees who have a negative onboarding experience are twice as likely to seek a new place of employment.

Rather than asking staff to train new team members on top of their other daily duties—and risk overwhelming them—use videos to automate your onboarding process. Videos also add a layer of consistency to your onboarding process so everyone remains on the same page at all times.

5. Train your staff

You need a fast and effective, way to train current staff when you introduce things like new procedures or software. But person-to-person training is costly and often inconsistent. 

Instead, turn to videos. 

Videos are an effective way to scale your training, especially since 83% of people prefer videos over training manuals.

As a bonus, teams can refer back to videos located within your centralized content library if they need a refresher.

6. Announce corporate news to staff

Keeping staff updated with corporate news is critical. Since 80% of people remember what they see over what they read, accompany corporate email blasts with a video to ensure your recipients actually remember the important news you’re sending.

7. Promote your organization as an employer

According to Deloitte, health systems are beginning to report problems with hiring nursing professionals. And with the pandemic causing burnout among healthcare professionals, it’s crucial you have a plan to attract and retain top talent. 

We’ve already discussed how video can help you retain healthcare professionals, but you can also use it to attract them.

Create videos that showcase what it’s like to work in your organization and promote them to potential candidates by publishing them to YouTube, your website, and other areas candidates frequent.

Nebraska Medicine’s video promotes the Patient Attendant roles they’re hiring for by interviewing two current Patient Attendants:

8. Promote your organization to future patients

Testimonials are a powerful mechanism of persuasion. Whether people are shopping for a new mattress or searching for a new doctor, they seek out testimonials to make them feel confident with their decision. And since 43% of people searching for a medical provider watch patient testimonials, you can’t afford to not include them in your communications strategy.

West Medical has a playlist on YouTube with over 20 different patient testimonials, like this one, which has over 2 million views:

Why you should use Moovly to create healthcare videos

With the right video editor, you can streamline your video production process, even if you have no prior editing experience! Plenty of healthcare communications professionals already use Moovly to help them create amazing video content. Using Moovly, your team can:

  • Create customizable templates: create your own templates (or use Moovly’s premade templates) to jumpstart the editing process. Have your team replace text and photos to create new videos in a snap.  
  • Stay brand-compliant: integrate Moovly to your Digital Asset Management system so your team has access to branded collateral for the videos they make. Restrict colors and typography within Moovly for an additional layer of brand compliance.
  • Create videos in different styles: create animated videos, documentary-style, motion-graphics, or a mix.
  • Collaborate: invite users at all levels of your organization to collaborate together and use Moovly’s review and comment system to approve or ask for edits on specific areas of your videos. 
  • Whitelabel our video editor: add your own branding so our video editor truly feels like your own.
  • Export videos to many platforms: export videos automatically to a centralized library, your social media accounts, or download them so you can add them to your website. 
  • Add professional media and effects to your videos: search through millions of media elements and various effects to add to videos for a professional touch.
  • Add captions and translate those captions: add captions automatically and translate them to over 100 different languages with the click of a button.

Ready to see how Moovly will fit with your healthcare communications strategy? Schedule a call to see how we can help you get started!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own healthcare video now

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