Statistics paint a compelling picture of video marketing’s growth and influence. A HubSpot report highlights that 54% of consumers are eager to see more video content from their favorite brands. This trend is not just about preference but effectiveness. Video content has consistently shown its strength in engaging customers, a fact backed by numerous studies and reports. It’s not just about showing products; it’s about telling a story that resonates with the viewer.

Step 1: Post a job

Go to indeed.com/hire and click on “Post a Job.” 

Step 2: Enter job details

After setting up your account, you will have to provide Indeed with your contact information and enter job details such as job title, location, salary, and job description.

Step 3: Embed a video in your posting through the “Add company photos and videos” section

One you’re done adding all the relevant information you will then be prompted to add photos or videos (see below)

When it comes to news consumption, audiences crave sensory experiences. And they crave it fast: with the average concentration span of a gold fish, you have 8 seconds to hook them. Impressing audiences with copy and pictures alone has become a no go. Whether you’re an independent journalist or you’re in news marketing: it is vital to embrace video as a powerful tool, either as the focus of a story or as supplemental content to provide authenticity and a deeper context.

The growing presence and influence of social platforms in the chain of news consumption has caused the media’s shift to these platforms. Traditional news broadcast viewing has declined by 3 to 4% per year on average in countries like the United Kingdom or the United States and these declines are directly comparable to the declines in print newspaper circulation in the 2000’s. If compounded over ten years, this will result in an overall decline of 25 to 50% (Nielsen & Sambrook, 2016). At the same time, a steady growth of online news video viewing is seen half of online users now consider social media a major source for news discovery (Reuters Institute, 2016).

The combination of the attention-grabbing power of social media platforms, their audience and the abundance of user-generated content at the journalist’s disposal, translate into an immense digital story-telling opportunity for news publishers. So how to go about?

Once we dive into the process of getting your customers to happily exchange their money for your product, it’s striking that 68,81 % of filled shopping carts never make it to the checkout.

Why?

Lack of trust and unclear pricing are the two major reasons (Geckoboard, 2021). There is either no confidence that the product will meet the expectations and needs, or that it will actually be  delivered, either on time, or in good shape. The ‘Try Before You Buy’ factor clearly is missing, stressing the need for entrepreneurs to offer a buying experience that gets as close to a touch/taste/smell-experience as possible and evokes trust in their company and brand. Flat text or  images don’t even come close to creating that level of engagement.

With the average customer having 51 apps on his device;  at least 5 of them  being  video streaming applications and watching an average of 16 hours of online videos per week ( Wordstream, 2022) it clearly proves one thing: prioritize video in your e-commerce efforts

First, let’s quickly explain what ChatGPT does. GPT stands for Generative Pretrained Transformer, meaning it is a language-model that can produce text as if it was spoken or written by a person. This model has been developed by OpenAI, an artificial intelligence research laboratory in San Francisco. It consists of 175 billion parameters and has been trained on very large texts in order to teach it to understand the intention underlying a question, to attain a human style of responding to it and to choose the kind of text which is preferred and used by the majority of people ( Manraj et al, 2022).

This led to the creation of a chatbot that is far more capable than simply being a source of information.  Given a clear assignment, ChatGPT can accomplish tasks like producing titles, texts, descriptions, scripts, ideas.

In the past, government agencies have turned to television or print media to distribute messages, but as adults spend more time on their phones than they do watching TV, governments are realizing massive benefits by focusing their communication strategy towards video.

When it comes to communicating cyber security tips with staff, you need a way to train your team and teach them the importance of staying safe online. 

If you rely on text-heavy materials—like training manuals—to deliver crucial information, you risk your audience ignoring the information you’re sending them. After all, how many people do you know who wake up in the morning hoping to pour over a thick cyber security training manual?

Chances are, most people aren’t as enthusiastic about cyber security as you are.

So what’s the solution? Since 83% of people prefer instructional videos over training manuals, videos are the ideal medium to communicate cyber security tips. We have two easy ideas for you:

1. Create long-form webinars that contain in-depth information. Host them several times throughout the year and encourage staff to watch.

    

2. Create a training series that you send out periodically (i.e., once a month) to educate staff on different ways they can protect themselves. Keep these videos short and digestible since you’ll be sending them out frequently.