2024 Ecommerce Blog

Welcome to Moovly's exclusive guide to navigating the e-commerce landscape in 2024!

Welcome to Moovly’s guide to navigating the e-commerce landscape in 2024! As the digital marketplace evolves, staying ahead of trends and significant events is crucial for maximizing sales and engagement. We’ve compiled a comprehensive overview of critical dates and strategies to help you leverage Moovly’s powerful video creation platform to boost e-commerce success throughout the year.

January 2024

January 1: New Year’s Day
January 14-16: NRF 2024: Retail’s Big Show & Expo
January 15: Martin Luther King Jr. Day

The new year heralds a fresh start for consumers worldwide, making resolutions for healthier lifestyles and fitness goals. For e-commerce businesses, this presents a golden opportunity. Harness the power of Moovly’s intuitive e-commerce video maker and templates to create engaging video content. Start your year on the right foot by showcasing your products and special offers with captivating videos explicitly tailored to resonate with the aspirations of your audience.

February 2024

Black History Month
February 10-24: Lunar New Year
February 11: Super Bowl Sunday
February 14: Valentine’s Day
February 19: President’s Day
February 19: Family Day (Canada)

As Valentine’s Day
draws near, love and the potential for increased sales are in the air. You can effortlessly optimise your listings with relevant keywords and create enchanting video ads that tug at the heartstrings of romantic shoppers. Did you know that including videos on product pages can increase purchases by 144%?

Mars 2024

March 1 – April 17: Spring Holiday Season
March 4-6: The Prosper Show
March 11 – April 9: Ramadan
March 17-20: Shop Talk
March 19: First day of spring
March 24-30: Holy Week
March 29: Good Friday
March 31: Easter

With spring’s arrival comes many cultural celebrations, presenting prime opportunities for e-commerce businesses to connect with their audience—Leverage Moovly’s Bulk video maker to create multiple videos in 3 steps. Showcase your seasonal products, DIY ideas, and festive promotions in compelling video formats to drive engagement and sales, ensuring your brand remains top-of-mind during this vibrant season.

April 2024

April 1: April Fools’ Day
April 9: Eid al-Fitr
April 11: National Pet Day
April 22: Earth Day

As consumers unite to celebrate Earth Day and National Pet Day, your brand must showcase its commitment to sustainability and pet-friendly initiatives. Use Moovly’s user-friendly e-commerce templates to rebrand them to match your products’ style. You can create compelling content that resonates with environmentally conscious shoppers. Effectively showcase your eco-friendly products and initiatives to establish your brand as a leader in sustainability.

May 2024

Asian American and Pacific Islander Heritage Month
Beginning of May: Amazon Pet Day
May 1: Labor Day in China
May 5: Cinco de Mayo
May 8-9: White Label Expo
May 12: Mother’s Day
May 14-16: Sellers Summit
May 27: Memorial Day

Embrace diversity and maternal bonds in your video marketing campaigns to connect with your audience more deeply. With customisable templates, you can create heartfelt tributes and promotional content that resonate personally with your viewers. Video content is shared 1,200% more times than links and text combined, allowing you to extend your brand’s reach and foster meaningful connections with your audience. Celebrate cultural heritage and maternal love with compelling videos that leave a lasting impression.

June 2024

Pride Month
June 4-6: Retail Innovation

June 11-13: Commerce next
June 14: Flag Day
June 16: Father’s Day
June 19: Juneteenth
June 20: Summer Solstice / First Day of Summer

Show your unwavering support for diversity and inclusion by creating inclusive video content that celebrates Pride Month and cultural heritage. Harness the power of video to champion diversity and inclusion, fostering a sense of belonging within your community and driving meaningful engagement with your brand.

July 2024

July 1: Canada Day
July 4: Independence Day
Mid-July: Prime Day, Walmart Plus Week, Target Circle Week

As shoppers prepare for summer festivities and holiday sales events, seize the opportunity to capture their attention with dynamic video ads and promotions. Video ads increase purchase intent by 97%, making them an essential tool for driving conversions and boosting sales.

August 2024

Back-to-School
August 12-15: eTail East

August 19-31: Back-to-school for most public schools

Gear up for the back-to-school season with engaging video content highlighting your products’ educational value and utility. Prepare for the influx of back-to-school shoppers with captivating videos that resonate with parents and students alike.

 

September 2024

September 2: Labor Day
September 22: First Day of Fall

As summer transitions to fall, adapt your marketing strategies to reflect changing consumer preferences. Create visually captivating videos that resonate with autumnal themes and holiday anticipation, fostering a sense of excitement and anticipation among your audience. Video content can increase organic traffic from search engine results, making it a powerful tool for boosting your brand’s visibility and driving engagement. Stay ahead of the curve with compelling videos that captivate and inspire.

October 2024

October 1 – January 1: Winter Holiday Season
October 3 – 4: Rosh Hashanah

Mid-October: Prime Big Deal Days, Walmart Deals Holiday Kickoff, Target’s bi-annual Circle Week
October 14: Indigenous Peoples Day/Columbus Day
October 14: Canadian Thanksgiving
October 31: Halloween
October 31: Last day to order inventory before the Lunar New Year

With the onset of fall and Halloween festivities, captivate your audience with spooktacular video content. Showcase seasonal products, share DIY costume ideas, and promote limited-time offers in engaging video formats that drive conversions. Moovly has hundreds of e-commerce holiday templates to capitalise on the Halloween shopping frenzy and maximise your brand’s sales potential.

November 2024

November 1: Diwali / Deepavali
November 1: Start of National Native American Heritage Month
November 3: Daylight Saving Time
November 5: Election Day
November 11: Remembrance Day (Canada)
November 28: Thanksgiving
November 29: Black Friday
November 30: Small Business

Saturday Prepare for the holiday shopping rush by creating compelling video ads highlighting your seasonal promotions and deals, amplifying your brand’s reach and visibility. Make the most of the holiday season with captivating videos that resonate with your audience and drive meaningful engagement.

December 2024

December 2: Cyber Monday
December 21: Winter Solstice / First Day of Winter
December 24: Christmas Eve
December 25: Christmas
December 26: Boxing Day (Canada)
December 25 – January 2: Hanukkah
December 26 – January 1: Kwanzaa
December 31: New Year’s Eve

As the year draws closer, spread holiday cheer with heartwarming video content that resonates with your audience’s seasonal sentiments. Video content increases email click-through rates by 300%, making it an invaluable tool for driving engagement and fostering customer loyalty. Make 2024 your best year yet with Moovly’s powerful e-commerce video maker, and leave a lasting impression on your audience with compelling videos that capture the season’s spirit.

Quarterly and Monthly Reminders

Here’s a breakdown of quarterly and monthly reminders to help you streamline your e-commerce operations in 2024:

Quarterly Reminders for 2024:

  • Turn in tax statements: If your state operates on a quarterly schedule, ensure timely submission of tax statements.

  • Perform a quarterly performance review: Evaluate your brand’s performance over the past quarter to identify areas for improvement and success.

  • Estimate inventory turn rates: Analyze your inventory turnover to optimise stocking levels and avoid overstocking or stockouts.

Monthly Reminders for 2024:

  • Check Inventory Manager: Monitor your inventory levels regularly to ensure adequate stock for upcoming demand.
  • Review PPC charges: Assess your pay-per-click advertising expenses for the last 30 days and adjust your strategies accordingly. 
  • Use Sales Analytics: Utilize sales analytics tools to track profitability levels and identify top-performing products.
  • Optimise listings with gift-related keywords and images: Prepare for the holiday season by optimising your Amazon listings with relevant keywords and images highlighting your product’s giftability.
  • Prepare for holiday selling requirements on Amazon: Familiarize yourself with holiday selling requirements on Amazon to ensure smooth operations during peak seasons.

Holiday Selling Requirements:

  • The winter holiday season is crucial for e-commerce businesses, particularly on Amazon. Here are some essential steps to prepare for holiday selling:
    • Optimise Amazon listings: Enhance your Amazon listings with gift-related keywords and images well in advance, preferably starting in September.
    • Shipping deadlines: Plan your inventory shipments to Amazon fulfilment centres to meet key holiday selling dates:
      • Black Friday and Cyber Monday: November 2
      • Christmas: December 1
    • Plan shipments ahead: Account for potential delays in logistics during the busy holiday season and aim to have inventory in Amazon’s warehouses before the specified deadlines.
    Make 2024 your best year yet by staying proactive and well-prepared for e-commerce success. Mark important dates on your calendar and start planning for shopping events well in advance.

Create your Ecommerce videos now

In recent years, digital marketing has become an indispensable part of the Black Friday shopping experience. As we approach Black Friday 2023, it’s clear that leveraging innovative marketing strategies is more crucial than ever. Among these strategies, video marketing has emerged as a key player due to its ability to captivate audiences and drive engagement.

The Rise of Video Marketing

Statistics paint a compelling picture of video marketing’s growth and influence. A HubSpot report highlights that 54% of consumers are eager to see more video content from their favorite brands. This trend is not just about preference but effectiveness. Video content has consistently shown its strength in engaging customers, a fact backed by numerous studies and reports. It’s not just about showing products; it’s about telling a story that resonates with the viewer.

Why Video Marketing is Crucial for Black Friday

The shift in Black Friday shopping behavior towards online platforms is undeniable. E-commerce growth statistics reveal a significant transition from traditional in-store purchases to online shopping sprees. A striking example of this trend is seen in a recent Adobe Analytics report, which noted a 21.6% increase in online sales during Black Friday compared to the previous year. This shift makes video marketing not just a tool but a necessity for businesses looking to capitalise on Black Friday sales.

The Shift in Consumer Behavior

The digital age has significantly altered consumer behavior. Personalization and digital engagement are no longer luxuries but necessities. Studies indicate that modern consumers expect brands to understand their individual needs and cater to them specifically. For instance, a report by McKinsey highlights that 71% of consumers expect personalized interactions, and 76% get frustrated when this doesn’t happen. This shift demands a marketing approach that is not just broad and generic but finely tuned to individual preferences.

Leveraging Data Analytics for Targeted Marketing

Data analytics plays a crucial role in understanding and predicting customer preferences. By analyzing customer data, businesses can tailor their marketing efforts more effectively. For example, a Salesforce report indicated that personalized emails during holiday seasons see a 25% higher open rate. This statistic underscores the importance of using customer data to create targeted, relevant marketing campaigns, especially during high-stakes shopping periods like Black Friday.

How Moovly Can Elevate Your Black Friday Campaign

Enter Moovly: a dynamic and user-friendly tool designed to help businesses create compelling Black Friday marketing videos. Moovly stands out with its intuitive interface and various features tailored to enhance Black Friday campaigns. From customisable templates to a vast library of media assets, Moovly provides everything needed to create impactful and memorable video content that can resonate with your target audience.

The importance of video marketing in the realm of Black Friday sales cannot be overstated. As the landscape of consumer behavior continues to evolve, leveraging tools like Moovly to create engaging and compelling video content is becoming increasingly essential. With Black Friday 2023 on the horizon, now is the time for businesses to start planning and executing their video marketing strategies to ensure they stand out in this highly competitive market.

Create your Black Friday video now!

How to boost recruitment on Indeed with video

Video content has no doubt become the most effective way to put your point across. How come? Well our brains are hard-wired to process things better. Videos generate much better results when it comes to engaging an audience than text or pictures because they engage two senses (sight and sound) at the same time. This allows audiences to focus better and absorb more information. 

Captivate future applicants by using video content for your job postings. Video will help you condense in a more digestible way all the information about the job. With 10.1 million job openings in the US as of April 2023, the best applicants have plenty of options. It’s therefore important to have the most appealing, attention-grabbing job posting to attract the best candidates. 

Below is a simple guide that will help you embed videos into your job postings on Indeed. 

How to include a video in your job posting on Indeed?

Step 1: Post a job

Go to indeed.com/hire and click on “Post a Job.” 

Step 2: Enter job details

After setting up your account, you will have to provide Indeed with your contact information and enter job details such as job title, location, salary, and job description.

Step 3: Embed a video in your posting through the “Add company photos and videos” section

One you’re done adding all the relevant information you will then be prompted to add photos or videos (see below)

Indeed will allow you to upload up to 5 pictures to your job listing. Select “Add from desktop” to choose images and videos from your desktop. Note that the maximum upload size is 10MB per photo and 30MB per video. Please note the following formats are the only ones allowed: jpg, png, and mp4 formats.

If you haven’t created a video yet, you should try out Moovly. Our powerful all in one video creation tool will you turn your existing job posts into a video within seconds.

Step 4: Upload the visual job posting.

Once you have a video at the ready, upload it the same way you did with the photos. After that, add a descriptive caption of fewer than 100 characters to your video. Once you’re happy, click “Add Media.” If you have changed your mind or made mistake you can always undo this by clicking  “Cancel

Step 5: Finalize your job listing with the remaining sections.

Fill in all the necessary details and click on “Show Preview”. This will allow you to review the listing entirely as it would be shown to any applicants. Once done, click on “Confirm” and post your job.

Congratulations, you’re all set!

Create a Visual Job Posting with Moovly

Make the most out of your recruitment with Moovly by including a video in your job posting. Video guarantees an increase in engagement and applications, so what are you waiting for?

Moovly has everything you need to quickly create videos for all your recruitment needs. I

Give Moovly a try to help boost your recruitment!

Create job posting video now

Humans are visual animals...visually spoiled animals.

When it comes to news consumption, audiences crave sensory experiences. And they crave it fast: with the average concentration span of a gold fish, you have 8 seconds to hook them. Impressing audiences with copy and pictures alone has become a no go. Whether you’re an independent journalist or you’re in news marketing: it is vital to embrace video as a powerful tool, either as the focus of a story or as supplemental content to provide authenticity and a deeper context.

The growing presence and influence of social platforms in the chain of news consumption has caused the media’s shift to these platforms. Traditional news broadcast viewing has declined by 3 to 4% per year on average in countries like the United Kingdom or the United States and these declines are directly comparable to the declines in print newspaper circulation in the 2000’s. If compounded over ten years, this will result in an overall decline of 25 to 50% (Nielsen & Sambrook, 2016). At the same time, a steady growth of online news video viewing is seen half of online users now consider social media a major source for news discovery (Reuters Institute, 2016).

The combination of the attention-grabbing power of social media platforms, their audience and the abundance of user-generated content at the journalist’s disposal, translate into an immense digital story-telling opportunity for news publishers. So how to go about?

What kind of topic is interesting?

Although it is easy to think that it takes a funny animal video to draw attention, research has shown that among the most popular categories of news topics on social media, politics is one. Not exactly a soft topic as might be expected. Other popular topics are ‘lifestyle’, ‘celebrities’, ‘health’ and ‘education’.

If we compare the different platforms, we find that although all score well on the most popular topics, there are strong differences in favoring of topics creating thematic territories for each social platform. To name a few: Facebook scores well on news videos about health & education; Twitter on politics; arts & culture do well on Instagram while YouTube embraces a mix of business, politics and health & education.

An interesting fact is that more than the choice of the topic, if one of the three emotions “inspiration’, ‘indignation’ or ‘humor’  is evoked in a news video, it tends to be more successful in terms of being watched and shared more often.

How does the timing matter?

Even on social media, audiences have consumption habits, translating in regular routines. Important to know and to consider. Here are some strategies to follow:

  • When a big story breaks, publishing right away is the choice.
  • Use the 3 moments of the day when people usually have more free time: early in the morning, lunchtime and after dinner.
  • In addition to point two, make sure you stick to the right time zone of your audience.
  • For publishing news videos on weekend days, use Facebook and YouTube

Conclusion

Especially younger audiences are consuming news in the form of videos on social media platforms rather than on more traditional channels. This generation, that is going to be the main group of future news consumers, can be trafficked to your news platform and converted into subscribers by gaining brand awareness on the various platforms. And that is after all the orientation for a sustainable business model.

Create your News video now!

ecommerce entrepeneurs

As an ecommerce entrepreneur getting the attention of your potential customers and converting them into buyers, is an artform you should master. Recent studies have helped provide a clear insight on how to optimize both of these key strengths. The overall consensus is very clear: use video to increase your eCommerce sales.

Why will video help you sell more?

Once we dive into the process of getting your customers to happily exchange their money for your product, it’s striking that 68,81 % of filled shopping carts never make it to the checkout.

Why?

Lack of trust and unclear pricing are the two major reasons (Geckoboard, 2021). There is either no confidence that the product will meet the expectations and needs, or that it will actually be  delivered, either on time, or in good shape. The ‘Try Before You Buy’ factor clearly is missing, stressing the need for entrepreneurs to offer a buying experience that gets as close to a touch/taste/smell-experience as possible and evokes trust in their company and brand. Flat text or  images don’t even come close to creating that level of engagement.

With the average customer having 51 apps on his device;  at least 5 of them  being  video streaming applications and watching an average of 16 hours of online videos per week ( Wordstream, 2022) it clearly proves one thing: prioritize video in your e-commerce efforts

So how can we optimize our marketing strategy with video?

  1. Here are a few ideas:

    1.  Create explainer videos. 96% of people state that they watch an explainer video to learn more about a product or service ( Wordstream). They desire to see how the product works, what its unique features are and a more detailed overview of the critical specs that may be missing from the product description.


    2. Integrate a video on your webpage. Give your customers a taste of what your company has to offer and what you stand for. 86 % of buyers would like to see more video from brands instead of other forms of communication and 84% report that they had been convinced to buy after watching a brand’s video ( Neil Patel, 21). Include a teaser video to lead them smoothly to your products. It is 53 times more likely to appear on the first page of Google results since video enhances SEO ( Video Explainers). Finally, use maximum 3 hashtags to make your videos discoverable on social media platforms.


    3. Make product videos. 62 % of consumers watch product videos before buying ( Mediakix). They spend an average hour doing so, thus giving you the chance to build trust and a long term relationship. Think about aiding the clients in their product selection and providing additional tips to the viewers to help them choose a specific item or feature. 


    4. Make “How To” educational videos, acting as a step-by-step guide showing how to install, use or troubleshoot without technical help; 49% of companies that introduced these types of videos claim to have reduced support calls significantly 


    5. Invite your customers to sharetheir experience by creating video testimonials. It’s a great opportunity to build brand credibility: consumers who go to an ecommerce site through a user-generated video are 184 % more likely to purchase and they spend 45 % more. 86 % of entrepreneurs using these video testimonials increased their lead generation. ( Wyzowl, 22)

What does a perfect video look like?

In general: aim for a visually engaging format, easy to consume, honest, professional, with a video length sweet spot of 6 to 10 seconds.

Do’s: Be authentic, genuine, ‘down to earth’, keep it short, make use of influencer marketing, share your knowledge, include a customized shopping cart in your shoppable videos.

Tailor experiences to your segmented audiences:

Generation X ( 1960 -1980) represents the biggest upward trend of video viewers. They mainly make use of Facebook and rely strongly on word of mouth, making video testimonials particularly effective.

Generation Y ( Millennials, 1980-1997) gives as much importance to the experience a company offers, as to the products themselvesand they are willing to pay for a special experience. Company responsibilities ( climate, ethnical, social) is also important for them.

Generation Z ( 1997-2012) uses platforms( Youtube,Instagram) to discover new products and services and to make their buying decisions. They are sensitive to individuals ( influencer marketing), mistrust companies and choose quality above quantity. ( Forbes, 2018).

Generation Alfa ( 2010 – 2020) is sensitive to real-time video shopping, designed to market FOMO ( fear of missing out) and live videos that are only available for a certain amount of time thus creating a sense of urgency. Preferred social media channel is TicToc.

 

You think creating videos is too expensive, too complex or too time consuming for your company?  Here’s one tip: check out Moovly.com. It is the most complete video tool around. Simply watch their How To video and get started ; )

 

Create your ecommerce video now!

online video marketing

Whether you just LOVE new technology or you’re one of those who would rather wait to see everyone else’s opinion on the new releases, you probably may have already come across ChatGPT. Recently there has been quite some buzz around ChatGPT, claiming it to be an application that – unlike many chatbots- is able to understand and engage in conversational dialogue, enabling anyone to have useful written text produced for them. Creating videos for online marketing demands resources, time, creativity, strategy.

So could ChatGPT assist us here? Let’s ask ChatGPT!

What is ChatGPT?

First, let’s quickly explain what ChatGPT does. GPT stands for Generative Pretrained Transformer, meaning it is a language-model that can produce text as if it was spoken or written by a person. This model has been developed by OpenAI, an artificial intelligence research laboratory in San Francisco. It consists of 175 billion parameters and has been trained on very large texts in order to teach it to understand the intention underlying a question, to attain a human style of responding to it and to choose the kind of text which is preferred and used by the majority of people ( Manraj et al, 2022).

This led to the creation of a chatbot that is far more capable than simply being a source of information.  Given a clear assignment, ChatGPT can accomplish tasks like producing titles, texts, descriptions, scripts, ideas.

Let's try it out

To test ChatGPT let’s assume we would like to use it to help our online business sell Mastiha. Mastiha is also called ‘The Natural Botox’, it is a resin only given by the mastic trees in the South of the beautiful Greek island of Chios and is recognized by the EU as a Protected Designation of Origin ingredient, known for its healing properties and used as a health and beauty supplement ( Drinkkleos, 2020). What can ChatGPT do for us? After creating an account on OpenAI, I went to their Playground to try ChatGPT. My initial question was: How can ChatGPT help Mastiha’s video marketing? 1. Script writing: ChatGPT can generatescripts for a variety of videos that highlight Mastiha’s unique properties and benefits , such as its natural origin, digestive benefits and historical uses 2. Voiceover: Use ChatGPT to write voiceover scripts for different Mastiha videos such as product demos and promotional videos that showcase the unique characteristics of Mastiha. In this way you can save yourself the expense and time of hiring a professional voice actor 3. Subtitles: In order to make Mastiha videos more accessible to a wider audience, especiallythose who are hard of hearing, have ChatGPT generate subtitles for your videos 4. Video content optimization: One of the most important issues is for your videos to be found on the different platforms by the right audience. ChatGPT can assist you in optimizing Mastiha video content by generating meta titles, thumbnails, descriptions and tags that align with Mastiha’s messaging and target audience 5. Video content ideas: ChatGPT might surprise you with the ideas it can come up with for video content such as recipe videos, product demos and testimonials 6. Social media captions: To increase engagement with your target audience and broaden reach ChatGPT can give you captions for Mastiha’s videos on social media platforms 7. Influencer marketing: ChatGPT can assist in identifying potential influencers and generating content for influencer marketing campaigns to promote Mastiha

Impressive response

So let’s dive in and see if ChatGPT can actually deliver on what it claims to be offering.

When asking ChatGPT for Mastiha anti-aging eye wrinkle cream video content ideas, this is what it answered:

  1. Before and after demonstration of the effects of Masiha cream on reducing wrinkles around the eyes;

  2. A tutorial on how to properly apply Mastiha cream to the eye area to maximize its anti-aging benefits

  3.  Create video testimonials from satisfied customers who have seen a reduction in wrinkles and fine lines around their eyes after using Mastiha cream;

  4. Create an explainer video about the unique properties of Mastiha and how it differs from other anti-aging eye creams on the market;

  5. A video discussing the scientific research and studies that have been conducted on Mastiha and its anti-aging benefits;

  6. A make-up tutorial featuring a step-by-step guide on how to conceal wrinkles and fine lines around the eyes using Mastiha cream as a primer;

  7. Interviews with skincare experts discussing the benefits of Mastiha for anti-aging and how it can be incorporated into a daily skincare routine;

  8. A video discussing the natural and organic ingredients in Mastiha cream and why they are beneficial for the skin;

  9. A video discussing the history and cultural significance of Mastiha, highlighting its traditional use in skincare;

  10. A virtual guided tour on a Mastiha farm and Mastiha processing company to emphasize the natural ingredients and traditional way of harvesting and processing;

  11. Create a Q and A video for frequently asked questions about Mastiha cream

 

Pushing the test further

I then asked ChatGPT to write a script for a guided tour on a Mastiha farm showcasing the traditional way of harvesting and processing:

Opening shot: Aerial view of Chios island, Greece

Narrator: Welcome to Chios, an island located in the Northeastern Aegean Sea, known for its unique and ancient tradition of Mastiha farming.

Cut to: Close-up of Mastiha trees

Narrator: Mastiha, also known as mastic, is a resin obtained from the trunk of the Mastiha tree. It has been used for thousands of years for its medicinal properties and as a natural food preservative.

Cut to: Close-up of a farmer harvesting Mastiha

Narrator: The traditional way of harvesting Mastiha is by making small cuts in the trunk of the tree, allowing the resin to ooze out and harden. This process is called “kentos”and it is typically done by hand.

Cut to: Close-up of a farmer collecting Mastiha from the trunk of the tree

Narrator: The collected Mastiha is then cleaned, sorted, and ground into a powder.

Cut to: ”Close-up of a farmer grinding Mastiha

Narrator: Mastiha has been proven to have anti-inflammatory, antioxidant and antimicrobial properties, making it a popular ingredient in traditional medicine and cosmetics.

Cut to: Close-up of Mastiha in various forms ( powder, oil and chewing gum)

Narrator: Today: Mastiha can be found in a variety of forms, including powder, oil and chewing gum. It is also used in cooking and as a natural food preservative.

Cut to: Aerial view of the Mastiha farm

Narrator: We hope you have enjoyed this tour of a Mastiha farm on Chios and have learned about the traditional way of harvesting and processing this unique and ancient resin.

Closing shot: Chios island, Greece

Narrator: Thank you for visiting us and don’t forget to try some Mastiha products during your stay on the island!

Last but not least

My final request for ChatGPT was : Give me a social media caption for a video to promote Mastiha anti-aging eye cream:

“Unlock the secret to youthful-looking eyes with our all-natural Mastiha eye cream! Infused with the powerful antioxidant properties of Mastiha, this cream helps reduce fine lines and wrinkles, leaving your skin refreshed and rejuvenated

#Mastiha#AntiAging#EyeCream#Beauty

Overall conclusion

ChatGPT offers a straightforward, easy to use tech-gem that can very well provide assistance for easier and cheaper production of good online videos.

Like with all other aiding systems, the key is to clearly state your prompt and check answers with other sources. At this moment it’s still a free try-out version which has been immensely popular with over a million registrations within the first week of opening to the public.

More good news: some video editing companies already have ChatGPT integrated in their users program.

Try ChatGPT with Moovly

The new
Moovly Gallery

Inspiration for your Moovly projects - and a place to share yours!

Just like any Moovly user – free or paying – you are able to post Moovly videos on the Moovly User Gallery: a publicly visible place for everyone to share Moovly videos. But also a place to find ideas and inspiration for your own Moovly projects! Browse hundreds of great user-made examples, and use (most of) them as a template for your projects.

Sharing your projects via the Gallery

When you’ve finished creating  your Moovly project, you are able to download it or publish it directly on platforms like YouTube, Vimeo, Twitter, LinkedIn, Facebook and many more. However, the Moovly Gallery is also one of your potential destinations to consider. Why? Because there are additional options you won’t find on the other platforms, as we’ll explain further.

First and foremost, the Moovly Gallery is a very convenient and easily accessible public place for you to publish and share your videos with your audience. No extra account needed, even as a free Moovly user you are already able to publish videos on the Gallery. So if you don’t have a channel on YouTube or want to avoid advertising, the Moovly Gallery is your best option. 

Your own Personal Gallery

All the videos you are publishing on the Gallery are also organized on one single page: your Personal Gallery! You can find the URL of this page via the Galleries tab on your Moovly Dashboard. Your Personal Gallery is a public location on the Moovly Gallery, so feel free to share this page with your own community interested in your videos.

Sharing projects as a template

When you publish a video project on the Moovly Gallery, by default your viewers will be able to use your video as a template for their own project. This enables you to make video templates for others and share them via your Personal Gallery. If you have a Pro, Max or Enterprise account, you are able to switch off this option during the publishing process and keep your video ‘view-only’.

Using other users’ projects as a template

As you browse through the different categories of videos on the Moovly Gallery, you will find a huge variety of user-made videos in many different subject areas, languages and styles. Many of these videos are available as a template, which means you can copy them and use them as a basis for your project. Just use the button ‘Use as template’ below the Gallery video and the project will be copied to your own Dashboard.

Creating Group Galleries

If you have an Enterprise account and are part of a group, you are also able to create additional Galleries. These can be public or private. If you are a teacher or trainer and would like to share a series of e-learning videos with your students, you can organize these in a dedicated gallery. If your content is confidential or should be restricted, you can also create private group galleries, only accessible by members of your Moovly group. 

Staff Picks

Every single day, Moovly users are publishing many new videos on the Moovly Gallery. We regularly select the best examples and organize these in the relevant categories, to enable you to find great examples in your areas of interest. We also select a ‘Video of the week’, based on criteria such as creativity, story, production quality and variety of Moovly features used.

The Moovly Gallery is a great showcase of the many features and capabilities of Moovly, as well as an endless source of inspiration for your own content. Make sure to frequently visit it and check out what’s new. Or even better: make sure to regularly post your own Moovly projects and share them, not only with your own audience, but also with the vast community of Moovly creators. And one day, your video may also be featured as the Video of the week!

Watch what other users have created with Moovly!

Your institution’s own version of Moovly

How to get a customized Moovly environment for your school or university

Moovly has many education users across the world, from teenage students creating videos for school assignments to professors in universities making video content about their research. Not to forget the many teachers using Moovly to create explainer videos, e-learning and lesson content, or institution staff making videos for announcements, parent information or other communications.

Anyone registering on Moovly with an email address from an educational institution gets an automatic upgrade to the Edu Free account, and has access to Moovly’s heavily discounted educational pricing for the Edu Pro and Edu Max subscriptions. Bundles of these subscriptions – called Edu Class – are available for groups of users, for example a class managed by a teacher.

Many educational institutions – schools or universities – however have hundreds, sometimes thousands of Moovly accounts. In such cases, it is possible to request a set-up of your own, customized Moovly environment which includes the following:

  • A white-labeled Moovly environment containing your institution’s logo and font colors. All accounts with an email address of your educational domain will automatically land in your version of Moovly.

  • An automatic organization of all new users in a Group, manageable by one or more Group Admins who are able to add and delete users, manage media libraries, assign licenses and see analytics via a dedicated Backoffice application

  • A customizable set-up of Moovly with your selection of libraries and features

  • If technically possible, a Single Sign-On integration enabling your students and staff to sign on on Moovly using their login credentials of your institution

  • Integrations of your Moovly environment with your other platforms (depending on API availability a.o.)

  • Access to even higher educational discounts for your group of users

Interested in exploring the possibilities for your institution?

How Randstad scales its video creation needs with Moovly
“We provide our internal clients with the video creation platform and support them in the creation process, resulting in higher speed content roll-out.”


Tom Bruyninckx, Learning Advisor, Randstad Group Belgium

How Randstad scales its video creation needs with Moovly

The Randstad Group is a global leader in the HR services industry, specializing in staffing, recruitment and selection, career development and outplacement. The company is a trusted human partner in today’s technology-driven world of talent and helps people secure rewarding jobs and stay relevant in the world of work.

Because this world of work is subject to constant change, Randstad is putting a lot of effort in the development of its own employees. Tom Bruyninckx, Learning Advisor of Randstad Group Belgium, explains: “Within our Learning and Development team, we focus on personal development goals of our employees as well as skills needed by our business. Within our corporate learning landscape, we align our initiatives with the different stakeholders.”

The growing importance of video for learning

Randstad provides its internal learning offering in a blended mix of live and online formats: live classroom sessions, coaching, workshops, synchronous online training, e-learning courses, video tutorials… Much of this content is offered in self-paced ways, from an ‘open catalog’ point of view. 

Video plays an increasingly prominent role in this mix. Randstad uses video as an empowering tool for employees and encourages them to become video content creators themselves. Tom Bruyninckx: “Video plays an important part in our learning activities but is also used more and more for strategic projects. From a video creation point of view, however, we want our internal clients to become less dependent on our L&D team as creators, as our resources are limited. We therefore provide them with the video creation platform and support them in the creation process. This results in higher speed in content roll-out and increases the know-how within the broader company.”

Choosing the right video creation platform

Although encouraging internal clients to create video content themselves, letting employees choose their own favorite video editing tool was not an option. An uncontrolled variety of private accounts on unsupported tools is not acceptable for obvious company security and data protection reasons. Finding a secure yet powerful application therefore became the preferred option.

In order to select the right solution to achieve this goal, several requirements needed to be met. The application needed to provide the right creative video editing features to meet Randstad’s needs, but several other aspects were a must: collaboration options, workflow support, Randstad brand alignment, video templates, user management and review capabilities. Furthermore, Randstad was looking for a web-based application that could pass their stringent security and privacy assessments. 

Moovly proved to be the perfect answer to these requirements: a powerful cloud platform with many powerful features, enabling video creation in line with Randstad’s brand and providing many integration options. 

A scalable solution with room for growth

Randstad quickly discovered that Moovly could also be useful outside the learning and development domain: Moovly is also used for video needs in internal communications, ICT, marketing, digital recruitment as well as special projects that require video content. As more and more employees discover the ease and power of internal video creation, the number of users keeps growing.

Moovly is helping Randstad with advice, training and support in the deployment of its internal video creation efforts. As many other Moovly customers are using the video platform for a variety of purposes, application areas and integrations, learning about best practices of others can lead to helpful shortcuts and quick wins. “Moovly is also easy to do business with, with an ‘open’ partnership-type of contact style, which also convinced us to choose them.”, Tom Bruyninckx concludes.

“Moovly is also easy to do business with, with an ‘open’ partnership-type of contact style.”

 

Create your own L&D videos now

One massive challenge government communication managers face is delivering the right message to the right people at the right time. And in some situations, like a crisis, you’re up against a ticking clock.

But government institutions don’t need to look far for a solution. Governments are finding success using video to relay their messages both internally and externally.

How video aids government communication strategies

In the past, government agencies have turned to television or print media to distribute messages, but as adults spend more time on their phones than they do watching TV, governments are realizing massive benefits by focusing their communication strategy towards video.

1. Video provides transparency

With video, you can provide a new level of transparency between the government and the people it serves. Filming things like town halls and other government-related activities (and posting them to social media), gives people an unedited and raw view of events.

2. Video builds trust

Public trust in government is low. With communication being one of the major factors affecting the public’s trust in government, an effective communications strategy is non-negotiable. With an increasing number of people tuning into videos, you can be sure you’ll reach the people you need to reach through a video communications strategy.

3. Video is a cost-effective solution to scaling your communications

Using video templates, you can quickly create different videos that cater to unique audiences with different messaging needs. Uploading your videos to social media, your website, and portals lets you reach people at scale. 

4. Video simplifies outreach and integrates into the strategies you already use

No need to add any complicated workflows to your communications strategy. Video integrates seamlessly into areas you’re already investing time creating messaging for, like social media.

6 ways teams can use video for government communications

Videos are a versatile way to deliver your message regardless of your audience or the message you need to send. Here are six different types of videos—with plenty of examples—to inspire your own videos for your government communication strategy.

1. Publish town halls, debates, and other important government events

Film and upload videos of government events like your town halls and debates to make them more accessible and keep your population informed.

The City of Calgary posts their town hall videos on YouTube, like this one below, where people can stay up-to-date with town hall happenings without needing to physically attend.

And the European Parliament has a YouTube playlist dedicated to major events within their parliament, like this debate with Estonian Prime Minister Kaja Kallas. Again, allowing people to tune in without being physically present.

Use Moovly’s video editor to give livestreams a title cover and add subtitles, and then upload them across a variety of social platforms to reach the widest audience possible.

2. Provide educational content

Empower your citizens by creating educational content around specific issues and topics they’ll find important. 

The City of Cupertino’s brief four-minute video helps people understand where the city is spending money. They also answer important questions like why they’re spending more money this year compared to last.

Videos like the City of Cupertino’s are important in building trust with people as you help them understand what you’re doing and why you’re doing it.

Meanwhile, Metro Canterbury created the below humorous video to educate people on public transportation etiquette. 

And the United Nations Stay Home Diaries video series (aimed towards children) shows a day-in-the-life around the world during the 2020 pandemic lockdowns, giving other kids ideas for how they can stay entertained and help them feel connected.

Educational videos come in all forms, and as you can see from the examples above, you can create videos for many different audiences. 

3. Public service announcements

Public service announcements (PSAs) are ideal when you want to change the public’s opinion or raise awareness for a specific cause. For your PSAs to be as effective as possible, you need a multifaceted outreach strategy to reach as many people as you can. Think areas like videos on social media, commercials, static images on social media, and radio announcements.

With videos, you can share them to various platforms—like YouTube, your website, and ads on Facebook—to reach more people.

The Government of British Columbia created the below PSA video as a way to promote their anti-bullying initiative.

And this video, created by the United Nations, raises awareness for helping those who suffer from depression.

4. Crisis communications

Like PSAs, your crisis communication distribution method needs to be diverse so you can reach as many people as possible. But during a crisis, time isn’t on your side when you need to assemble a message. You need to get your message out as fast as possible and have it reach as many people as it can. Since 83% of people prefer watching videos for instructional content over text or audio, video is necessary to have in your crisis communications toolkit.

Germany’s former Chancellor, Angela Merkel, uses the below YouTube video to address Germans during the start of the 2020 pandemic. 

With crisis communications, there’s a high probability you need your videos to be in multiple languages so everyone understands the message you’re sharing. Using Moovly’s translation feature, translate your subtitles with the click of a button to over 100 different languages.

5. Promote new programs

Use videos to promote new programs and ensure more people learn about new initiatives. Within your videos, share the benefits of the program and how people can get involved.

The City and County of Denver’s video encourages residents to sign up for their compost program.

As people are twice as likely to share videos opposed to other forms of content—like social media posts—videos can help your team raise awareness for new programs fast.

6. Human resources

Onboard and train new employees

A good employee onboarding process is crucial when you consider that employees with a negative onboarding experience are twice as likely to quit. To retain more staff, improve your employee onboarding process. 

But asking current employees to onboard new team members can add additional stress to your current team members. Video, however, is the perfect medium to use in place of peer-to-peer training/onboarding activities when a person isn’t required. For example, use videos to show new hires how to set up their inbox or activate their benefits plan. 

The best part? You can create your videos once and use them repeatedly to train and onboard your employees. Plus, new hires can refer back to old videos if they forget something or need a refresher.

Attract top talent

People view job postings with video icons 12% more than those without. With more people viewing your job postings, you’ll have a larger pool of talent to choose from, helping you find suitable people to add to your team. 

The San Francisco Government uses videos to attract people to their Fellows’ Program. Through the video below, two people from different departments describe the role of the Fellows they hire.

Simplify your video communications with Moovly

  • All of the different ways government bodies can use video might have you scratching your head, unsure where to start.

    Moovly, a drag-and-drop video editor, helps you craft all the above videos (plus more!) without needing any video production experience. 

    Here are a few more reasons why government institutions love using Moovly to aid their communications strategy: 

    • Create customizable templates: create your own templates (or use the professional templates we’ve already created) to speed up video creation. Simply update the text and media to create new videos in minutes.
    • Collaboration features: with Moovly’s comment and review features, you can get input from various team members to maximize collaboration.
    • Stay brand-compliant: limit the colors, fonts, and media used in videos so your videos are always on-brand, no matter who’s making them.
    • Integrate your Digital Asset Management (DAM) platform: connect Moovly with your DAM to ensure your videos feature approved media.
    • Create videos in different styles: choose from multiple video styles including cartoon, whiteboard, documentary-style, or a mix.
    • Add professional media and effects to your videos: Moovly’s library has millions of media elements (sounds, photos, and videos) and various effects to choose from.
    • Add subtitles and translate those subtitles: make your videos accessible by adding and translating video subtitles automatically.

    Ready to improve your government communications strategy through video? Contact us today to try out Moovly!



Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own government communication video now

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