The new
Moovly Gallery

Inspiration for your Moovly projects - and a place to share yours!

Just like any Moovly user – free or paying – you are able to post Moovly videos on the Moovly User Gallery: a publicly visible place for everyone to share Moovly videos. But also a place to find ideas and inspiration for your own Moovly projects! Browse hundreds of great user-made examples, and use (most of) them as a template for your projects.

Sharing your projects via the Gallery

When you’ve finished creating  your Moovly project, you are able to download it or publish it directly on platforms like YouTube, Vimeo, Twitter, LinkedIn, Facebook and many more. However, the Moovly Gallery is also one of your potential destinations to consider. Why? Because there are additional options you won’t find on the other platforms, as we’ll explain further.

First and foremost, the Moovly Gallery is a very convenient and easily accessible public place for you to publish and share your videos with your audience. No extra account needed, even as a free Moovly user you are already able to publish videos on the Gallery. So if you don’t have a channel on YouTube or want to avoid advertising, the Moovly Gallery is your best option. 

Your own Personal Gallery

All the videos you are publishing on the Gallery are also organized on one single page: your Personal Gallery! You can find the URL of this page via the Galleries tab on your Moovly Dashboard. Your Personal Gallery is a public location on the Moovly Gallery, so feel free to share this page with your own community interested in your videos.

Sharing projects as a template

When you publish a video project on the Moovly Gallery, by default your viewers will be able to use your video as a template for their own project. This enables you to make video templates for others and share them via your Personal Gallery. If you have a Pro, Max or Enterprise account, you are able to switch off this option during the publishing process and keep your video ‘view-only’.

Using other users’ projects as a template

As you browse through the different categories of videos on the Moovly Gallery, you will find a huge variety of user-made videos in many different subject areas, languages and styles. Many of these videos are available as a template, which means you can copy them and use them as a basis for your project. Just use the button ‘Use as template’ below the Gallery video and the project will be copied to your own Dashboard.

Creating Group Galleries

If you have an Enterprise account and are part of a group, you are also able to create additional Galleries. These can be public or private. If you are a teacher or trainer and would like to share a series of e-learning videos with your students, you can organize these in a dedicated gallery. If your content is confidential or should be restricted, you can also create private group galleries, only accessible by members of your Moovly group. 

Staff Picks

Every single day, Moovly users are publishing many new videos on the Moovly Gallery. We regularly select the best examples and organize these in the relevant categories, to enable you to find great examples in your areas of interest. We also select a ‘Video of the week’, based on criteria such as creativity, story, production quality and variety of Moovly features used.

The Moovly Gallery is a great showcase of the many features and capabilities of Moovly, as well as an endless source of inspiration for your own content. Make sure to frequently visit it and check out what’s new. Or even better: make sure to regularly post your own Moovly projects and share them, not only with your own audience, but also with the vast community of Moovly creators. And one day, your video may also be featured as the Video of the week!

Watch what other users have created with Moovly!

Your institution’s own version of Moovly

How to get a customized Moovly environment for your school or university

Moovly has many education users across the world, from teenage students creating videos for school assignments to professors in universities making video content about their research. Not to forget the many teachers using Moovly to create explainer videos, e-learning and lesson content, or institution staff making videos for announcements, parent information or other communications.

Anyone registering on Moovly with an email address from an educational institution gets an automatic upgrade to the Edu Free account, and has access to Moovly’s heavily discounted educational pricing for the Edu Pro and Edu Max subscriptions. Bundles of these subscriptions – called Edu Class – are available for groups of users, for example a class managed by a teacher.

Many educational institutions – schools or universities – however have hundreds, sometimes thousands of Moovly accounts. In such cases, it is possible to request a set-up of your own, customized Moovly environment which includes the following:

  • A white-labeled Moovly environment containing your institution’s logo and font colors. All accounts with an email address of your educational domain will automatically land in your version of Moovly.

  • An automatic organization of all new users in a Group, manageable by one or more Group Admins who are able to add and delete users, manage media libraries, assign licenses and see analytics via a dedicated Backoffice application

  • A customizable set-up of Moovly with your selection of libraries and features

  • If technically possible, a Single Sign-On integration enabling your students and staff to sign on on Moovly using their login credentials of your institution

  • Integrations of your Moovly environment with your other platforms (depending on API availability a.o.)

  • Access to even higher educational discounts for your group of users

Interested in exploring the possibilities for your institution?

How Randstad scales its video creation needs with Moovly
“We provide our internal clients with the video creation platform and support them in the creation process, resulting in higher speed content roll-out.”


Tom Bruyninckx, Learning Advisor, Randstad Group Belgium

How Randstad scales its video creation needs with Moovly

The Randstad Group is a global leader in the HR services industry, specializing in staffing, recruitment and selection, career development and outplacement. The company is a trusted human partner in today’s technology-driven world of talent and helps people secure rewarding jobs and stay relevant in the world of work.

Because this world of work is subject to constant change, Randstad is putting a lot of effort in the development of its own employees. Tom Bruyninckx, Learning Advisor of Randstad Group Belgium, explains: “Within our Learning and Development team, we focus on personal development goals of our employees as well as skills needed by our business. Within our corporate learning landscape, we align our initiatives with the different stakeholders.”

The growing importance of video for learning

Randstad provides its internal learning offering in a blended mix of live and online formats: live classroom sessions, coaching, workshops, synchronous online training, e-learning courses, video tutorials… Much of this content is offered in self-paced ways, from an ‘open catalog’ point of view. 

Video plays an increasingly prominent role in this mix. Randstad uses video as an empowering tool for employees and encourages them to become video content creators themselves. Tom Bruyninckx: “Video plays an important part in our learning activities but is also used more and more for strategic projects. From a video creation point of view, however, we want our internal clients to become less dependent on our L&D team as creators, as our resources are limited. We therefore provide them with the video creation platform and support them in the creation process. This results in higher speed in content roll-out and increases the know-how within the broader company.”

Choosing the right video creation platform

Although encouraging internal clients to create video content themselves, letting employees choose their own favorite video editing tool was not an option. An uncontrolled variety of private accounts on unsupported tools is not acceptable for obvious company security and data protection reasons. Finding a secure yet powerful application therefore became the preferred option.

In order to select the right solution to achieve this goal, several requirements needed to be met. The application needed to provide the right creative video editing features to meet Randstad’s needs, but several other aspects were a must: collaboration options, workflow support, Randstad brand alignment, video templates, user management and review capabilities. Furthermore, Randstad was looking for a web-based application that could pass their stringent security and privacy assessments. 

Moovly proved to be the perfect answer to these requirements: a powerful cloud platform with many powerful features, enabling video creation in line with Randstad’s brand and providing many integration options. 

A scalable solution with room for growth

Randstad quickly discovered that Moovly could also be useful outside the learning and development domain: Moovly is also used for video needs in internal communications, ICT, marketing, digital recruitment as well as special projects that require video content. As more and more employees discover the ease and power of internal video creation, the number of users keeps growing.

Moovly is helping Randstad with advice, training and support in the deployment of its internal video creation efforts. As many other Moovly customers are using the video platform for a variety of purposes, application areas and integrations, learning about best practices of others can lead to helpful shortcuts and quick wins. “Moovly is also easy to do business with, with an ‘open’ partnership-type of contact style, which also convinced us to choose them.”, Tom Bruyninckx concludes.

“Moovly is also easy to do business with, with an ‘open’ partnership-type of contact style.”

 

Create your own L&D videos now

One massive challenge government communication managers face is delivering the right message to the right people at the right time. And in some situations, like a crisis, you’re up against a ticking clock.

But government institutions don’t need to look far for a solution. Governments are finding success using video to relay their messages both internally and externally.

How video aids government communication strategies

In the past, government agencies have turned to television or print media to distribute messages, but as adults spend more time on their phones than they do watching TV, governments are realizing massive benefits by focusing their communication strategy towards video.

1. Video provides transparency

With video, you can provide a new level of transparency between the government and the people it serves. Filming things like town halls and other government-related activities (and posting them to social media), gives people an unedited and raw view of events.

2. Video builds trust

Public trust in government is low. With communication being one of the major factors affecting the public’s trust in government, an effective communications strategy is non-negotiable. With an increasing number of people tuning into videos, you can be sure you’ll reach the people you need to reach through a video communications strategy.

3. Video is a cost-effective solution to scaling your communications

Using video templates, you can quickly create different videos that cater to unique audiences with different messaging needs. Uploading your videos to social media, your website, and portals lets you reach people at scale. 

4. Video simplifies outreach and integrates into the strategies you already use

No need to add any complicated workflows to your communications strategy. Video integrates seamlessly into areas you’re already investing time creating messaging for, like social media.

6 ways teams can use video for government communications

Videos are a versatile way to deliver your message regardless of your audience or the message you need to send. Here are six different types of videos—with plenty of examples—to inspire your own videos for your government communication strategy.

1. Publish town halls, debates, and other important government events

Film and upload videos of government events like your town halls and debates to make them more accessible and keep your population informed.

The City of Calgary posts their town hall videos on YouTube, like this one below, where people can stay up-to-date with town hall happenings without needing to physically attend.

And the European Parliament has a YouTube playlist dedicated to major events within their parliament, like this debate with Estonian Prime Minister Kaja Kallas. Again, allowing people to tune in without being physically present.

Use Moovly’s video editor to give livestreams a title cover and add subtitles, and then upload them across a variety of social platforms to reach the widest audience possible.

2. Provide educational content

Empower your citizens by creating educational content around specific issues and topics they’ll find important. 

The City of Cupertino’s brief four-minute video helps people understand where the city is spending money. They also answer important questions like why they’re spending more money this year compared to last.

Videos like the City of Cupertino’s are important in building trust with people as you help them understand what you’re doing and why you’re doing it.

Meanwhile, Metro Canterbury created the below humorous video to educate people on public transportation etiquette. 

And the United Nations Stay Home Diaries video series (aimed towards children) shows a day-in-the-life around the world during the 2020 pandemic lockdowns, giving other kids ideas for how they can stay entertained and help them feel connected.

Educational videos come in all forms, and as you can see from the examples above, you can create videos for many different audiences. 

3. Public service announcements

Public service announcements (PSAs) are ideal when you want to change the public’s opinion or raise awareness for a specific cause. For your PSAs to be as effective as possible, you need a multifaceted outreach strategy to reach as many people as you can. Think areas like videos on social media, commercials, static images on social media, and radio announcements.

With videos, you can share them to various platforms—like YouTube, your website, and ads on Facebook—to reach more people.

The Government of British Columbia created the below PSA video as a way to promote their anti-bullying initiative.

And this video, created by the United Nations, raises awareness for helping those who suffer from depression.

4. Crisis communications

Like PSAs, your crisis communication distribution method needs to be diverse so you can reach as many people as possible. But during a crisis, time isn’t on your side when you need to assemble a message. You need to get your message out as fast as possible and have it reach as many people as it can. Since 83% of people prefer watching videos for instructional content over text or audio, video is necessary to have in your crisis communications toolkit.

Germany’s former Chancellor, Angela Merkel, uses the below YouTube video to address Germans during the start of the 2020 pandemic. 

With crisis communications, there’s a high probability you need your videos to be in multiple languages so everyone understands the message you’re sharing. Using Moovly’s translation feature, translate your subtitles with the click of a button to over 100 different languages.

5. Promote new programs

Use videos to promote new programs and ensure more people learn about new initiatives. Within your videos, share the benefits of the program and how people can get involved.

The City and County of Denver’s video encourages residents to sign up for their compost program.

As people are twice as likely to share videos opposed to other forms of content—like social media posts—videos can help your team raise awareness for new programs fast.

6. Human resources

Onboard and train new employees

A good employee onboarding process is crucial when you consider that employees with a negative onboarding experience are twice as likely to quit. To retain more staff, improve your employee onboarding process. 

But asking current employees to onboard new team members can add additional stress to your current team members. Video, however, is the perfect medium to use in place of peer-to-peer training/onboarding activities when a person isn’t required. For example, use videos to show new hires how to set up their inbox or activate their benefits plan. 

The best part? You can create your videos once and use them repeatedly to train and onboard your employees. Plus, new hires can refer back to old videos if they forget something or need a refresher.

Attract top talent

People view job postings with video icons 12% more than those without. With more people viewing your job postings, you’ll have a larger pool of talent to choose from, helping you find suitable people to add to your team. 

The San Francisco Government uses videos to attract people to their Fellows’ Program. Through the video below, two people from different departments describe the role of the Fellows they hire.

Simplify your video communications with Moovly

  • All of the different ways government bodies can use video might have you scratching your head, unsure where to start.

    Moovly, a drag-and-drop video editor, helps you craft all the above videos (plus more!) without needing any video production experience. 

    Here are a few more reasons why government institutions love using Moovly to aid their communications strategy: 

    • Create customizable templates: create your own templates (or use the professional templates we’ve already created) to speed up video creation. Simply update the text and media to create new videos in minutes.
    • Collaboration features: with Moovly’s comment and review features, you can get input from various team members to maximize collaboration.
    • Stay brand-compliant: limit the colors, fonts, and media used in videos so your videos are always on-brand, no matter who’s making them.
    • Integrate your Digital Asset Management (DAM) platform: connect Moovly with your DAM to ensure your videos feature approved media.
    • Create videos in different styles: choose from multiple video styles including cartoon, whiteboard, documentary-style, or a mix.
    • Add professional media and effects to your videos: Moovly’s library has millions of media elements (sounds, photos, and videos) and various effects to choose from.
    • Add subtitles and translate those subtitles: make your videos accessible by adding and translating video subtitles automatically.

    Ready to improve your government communications strategy through video? Contact us today to try out Moovly!



Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own government communication video now

You’re only as strong as your weakest link, and unfortunately, with cyber security, it only takes one weak link to bring down an entire infrastructure

But communicating cyber security is a challenge many IT managers face. Not only do non-tech-savvy people find cyber security boring, but they also don’t realize the massive threat weak security poses.

You need an easy way to educate your staff en masse and share cyber security tips; a way that grabs your staff’s attention and helps them retain what you teach them.

With videos, you can feel confident that people are actually listening to—and retaining—your cyber security tips. As a bonus, videos are easier to put together than training manuals (and more enjoyable to consume)!

Why you should use videos to communicate cyber security tips with staff

When it comes to communicating cyber security tips with staff, you need a way to train your team and teach them the importance of staying safe online. 

If you rely on text-heavy materials—like training manuals—to deliver crucial information, you risk your audience ignoring the information you’re sending them. After all, how many people do you know who wake up in the morning hoping to pour over a thick cyber security training manual?

Chances are, most people aren’t as enthusiastic about cyber security as you are.

So what’s the solution? Since 83% of people prefer instructional videos over training manuals, videos are the ideal medium to communicate cyber security tips. We have two easy ideas for you:

  1. Create long-form webinars that contain in-depth information. Host them several times throughout the year and encourage staff to watch.

  2. Create a training series that you send out periodically (i.e., once a month) to educate staff on different ways they can protect themselves. Keep these videos short and digestible since you’ll be sending them out frequently.

4 tips for creating effective cyber security training videos

1. Identify your team’s level of cyber security awareness

While some cyber security best practices might seem intuitive to you, other people might not feel the same. For example, Twingate conducted a study and found 58% of employees reported discussing sensitive information on work video calls. Many people aren’t as “cyber-secure-literate” as they think they are.

As an IT manager, it’s your job to figure out your team’s level of cyber security literacy.

To get your team to listen to you (and to provide the most relevant tips), you first need to understand what they already know about cyber security and tailor your message accordingly. 

To find out, ask what activities they already do to practice cyber security. Alternatively, figure out what they aren’t doing and why. Take note of the language your staff use when they talk to you about IT-related activities. In your messaging, use the same language so they understand the message you’re relaying.

2. Use non-technical terms when communicating cyber security

In most cases, you’ll be dealing with a beginner audience who doesn’t know very much (if anything) about cyber security, so aim to talk in layman’s terms. Otherwise, you risk losing their interest or causing frustration. In both cases, your staff will tune you out and continue to ignore your tips.

Pro tip: before passing a message along, get someone who doesn’t work in IT to review the messaging in your video to ensure it’s easy to understand. Your bias may prevent you from crafting something at the right level and having a second set of eyes can help. With Moovly’s collaboration feature, you can send videos to other team members where they can review and comment on specific areas, helping you pinpoint (and fix) places that might cause confusion.

3. Establish a strong internal communications strategy

74% of employees feel they’re missing out on company news due to poor internal communications. But when you need to distribute time-sensitive critical information—like a security breach—you need a strong internal communication strategy.

Work with your internal communications department to streamline internal communications and make sure each employee knows how to get in touch with the IT department the moment something seems amiss. Alternatively, make sure they know how you’ll be in touch with them if there’s a cyber attack.

4. Encourage staff to ask questions

Foster an open community and let employees know you’re happy to answer any cyber security questions they have. If possible, combine your internal communications with a Q&A feature. For example, create a dedicated chat channel strictly for IT Q&As. You can pop in weekly to answer questions and everyone in the channel can read your answers and learn something new.

As a bonus, you can use these questions to inspire your cyber security tip videos.

3 types of videos your staff will find useful

Whether you’re sending out webinars or short tidbits, the following videos will educate and keep your viewer interested from start to finish.

1. Cyber security tips

Send out tips to help your staff understand why cyber security prevention is crucial. Give everyone tasks they can perform daily, weekly, or monthly to defend themselves (and the company) against threats. To make sure staff actually put your tips into practice, make sure each tip you provide is actionable and memorable.

For example, tell staff to change their passwords every X amount of months, and show them the exact steps to take to change their password. Don’t skip out on the instructions and assume everyone knows how to complete basic tasks. People might be too embarrassed to admit they don’t know how to do it, and instead, forgo the entire activity altogether.

2. Examples of cyber security breaches

Real-life examples help learners form connections to solidify what they’re learning. Provide your staff with examples of actual cyber-security breaches. Go one step further and share what should have been done within each breach to minimize damage. 

With each example, your staff will get a stronger understanding of how important their actions are, and most importantly, what they can do to prevent attacks.

3. How-tos

Just as important as it is to teach about prevention, your staff also need to know what to do if they’re under attack. Provide concrete steps for different situations so staff know how to recognize an attack and wJust as important as it is to teach about prevention, your staff also need to know what to do if they’re under attack. Provide concrete steps for different situations so staff know how to recognize an attack and what to do when one happens.hat to do when one happens.

Why use Moovly to create cyber security videos?

You don’t need any experience to create compelling videos

Although video might seem like something reserved for big companies with a production studio budget, it’s not. 

Using Moovly, a drag-and-drop video editor, you can create professional and compelling videos for IT training—no video production experience required! 

Moovly drag and drop feature

See Moovly’s drag-and-drop video editor in action

Choose from different video styles, like cartoon, whiteboard, documentary-style, or a mix to keep staff entertained and engaged.

You can create videos faster than it takes to create training manuals

Because Moovly is a drag-and-drop video editor, you can create cyber security videos in a snap. To streamline your workflow even more, create your own templates (or use our premade templates) for your cyber security videos within Moovly. Then, each time you need to make a video, simply swap out the text and media with relevant content and you’ll have a new video with fresh cyber security tips.

On top of the ability to use or create templates, Moovly has other features to simplify your workflow:

  • Our media library has millions of clips, sounds, photos, and videos available to use in your videos

  • We can connect to your digital asset management system if you have your own media you’d like to use

  • Collaborate with team members by adding them to your Moovly account so they can comment and review your videos

International staff will always be up-to-date

If you work for an international company, you’ll likely need a way to communicate cyber security tips with people who speak different languages. Rather than create a new video for each language (which would be time-consuming and laborious) use Moovly’s translation feature to translate your video’s subtitles into over 100 different languages automatically.

Organize your videos so staff can always find them

With Moovly’s export feature, export your videos straight into centralized folders for staff to watch and re-watch as needed.

And as your company expands, new hires will know exactly where to find previous videos to catch up on.

Send out your cyber security tips with Moovly

As companies start introducing more work-from-home policies, you need to stay on top of your cyber security communications. An active approach to cyber security keeps your entire organization safe, and the easiest way to remain active is to send out cyber security tip videos.

Book a call with Moovly and improve the effectiveness of your IT communications today!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own whiteboard video now

Although popular shows like Netflix’s Selling Sunset and HGTV’s House Hunters make the real estate biz look like a walk in the park, that couldn’t be further from the truth.

Selling homes is incredibly competitive, but with the right real estate marketing strategies, your agency can stand out, get more clients, and close more deals—all without much additional work.

10 real estate marketing ideas for 2022

73% of homeowners say they’re more likely to list with an agent who uses video to sell a property. But despite video being vital in the home buyer’s journey, only 10% of recent sellers said their agent used video effectively to sell their property

To improve your real estate marketing strategy via video, we put together ten ideas to help you generate leads, gain clients, and close more sales.

1. Develop a social media strategy

More than 30% of realtors reported closing at least one transaction a year as a direct result of their activity on social media. Moreover, 60% of surveyed agents list social media as more important than a website. If social media isn’t part of your marketing plan, it needs to be.

Madison, known as The NYC Agent on TikTok, grew her TikTok account to 10,000 followers in only three months. In 18 months she surpassed 100,000 followers. When asked how video helps her as a realtor, she responded that “nearly 100% of business [now comes] from TikTok.” 

Image via The NYC Agent

To cast the widest net with your social media strategy, upload your videos to multiple platforms like Instagram, Facebook, and TikTok. Use Moovly’s drag-and-drop video editor to make videos quickly. Export them into different aspect ratios with the click of a button, so each video looks fantastic no matter which platform you post it on.

2. Start a YouTube channel

With 122 million active daily users, YouTube is a video giant that deserves its own spot on our list of real estate marketing ideas. 

Andrew Iremonger, owner of Emerald Group Powered by eXp Realty, notes that YouTube is the social platform his realty agency uses to generate sales: “Last year [YouTube] brought in 12 sales equally over $110,000 in commissioned income. I expect that number to double this year, if not more, based on current performance.” – Andrew Iremonger

Andrew notes you don’t need a large channel to see big results. His channel only has around 1,700 subscribers, but their highest viewed video has over 25,000 views.

Andrew’s YouTube channel has a mix of real estate tips, property listings, and information about the area his team serves. Image via Life on the Emerald Coast

While YouTube might seem laborious, you can save time and create thousands of videos automatically using Moovly’s Video Automator. Every time you have a new listing, Moovly will make a video with the relevant information from the listing. From there, Moovly uploads the video to your set playlist on YouTube. You can grow your YouTube channel without lifting a finger while simultaneously advertising your listings!

3. Film virtual home tours

For 44% of recent buyers, the first step of buying a home was to look online at properties.

To make your property listings stand out, create virtual home tour videos and make viewers feel like they’re actually walking through the home.

Kristyn Neal is the Marketing Director for Northeast Private Client Group and uses videos to share key points of interest about each property. She notes that property listings with videos get more engagement: 

“We typically see about 1.5 to 2.5 times the engagement with properties that have a video feature post compared to those that don’t (depending on the property and its location).” – Kristyn Neal

Using Moovly, create a single template and swap out text, imagery, and media to produce virtual home tours at scale.

4. Experiment with paid ads on social media

While you can reach plenty of people organically via social media, paid advertising places you directly in front of prospective buyers and sellers.

Here are some examples of how realtors can use paid ads:

  • Add a pixel to your site and retarget people who view certain properties

  • Upload your email list and target ads towards people in certain segments, like people looking to buy investment properties or people interested in selling their homes

  • Create a custom Facebook ads audience for people in your area and get your agency’s name out to a brand new audience

Real estate agent Dawn Magee’s Facebook video ad shares tips for people thinking of selling their homes:

Image via Dawn Magee

5. Create “about me” videos with your agents

73% of buyers only interviewed one real estate agent, and 82% of recent sellers only contacted one before settling. People aren’t out “shopping” for real estate agents and you can’t rely on them to come to you. You need to get your agency in front of people so they know who you are.

Create “about me” videos using your templates in Moovly. Quickly swap out text and photos for each person on your team and upload the videos to your website and social media. This way, people can get to know your realtors and build a connection with them.

6. Ask clients for testimonials

The most important trait people look for in a realtor is reputation. But as Erik Wright, a real estate professional with over 15 years of real estate experience points out, trust is challenging to convey in real estate:

“In [real estate], trust is a difficult concept to grasp. Not only is buying real estate a big financial decision, but it’s also a big lifestyle decision that influences your day-to-day existence. Allowing [past clients] to speak for you is the best approach for real estate marketers to build trust with their leads.” – Erik Wright

But asking clients for online reviews isn’t enough. You need a streamlined approach for distributing those reviews and putting them in front of potential buyers. 

Moovly’s Video Automator lets you build a strong reputation on autopilot. Every time someone leaves you a review online, Moovly will automatically create a video and post it to your social feeds.

7. Start an email list and send videos often

Email lists give you direct access to prospects and customers. Send out frequent newsletters—at least once a month—with helpful info like buyer and seller tips and new property listings. 

And whenever you make a new video, send it to your list. Adding the word “video” to your email subject line, increases open rates by 6%, making it easy to notify clients of new properties.

8. Improve your SEO by adding videos to blog posts

While adding videos to blog posts doesn’t necessarily help you rank higher, videos tend to improve metrics like time on page as people will stay longer on your site to watch your videos. When people spend more time on your website, it can have a positive impact on your SEO. Thus, videos indirectly boost your SEO and help you rank higher in the search results. 

9. Create explainer videos on hot topics

Creating content on hot topics can help you gain traction and even go viral if you’re one of the first to create content on the topic. To find trending topics, use Google Trends. Search for topics within real estate and see if Google predicts a spike in interest.

For example, Google Trends shows a forecasted spike in interest rates in Canada. If you work in real estate in Canada, this is a topic you’d want to create content for, stat.

Image via Google Trends

Use Moovly to quickly create explainer videos on trending topics with our professionally-made templates. Share the videos across your social accounts and with your email list, and upload them to your website for maximum exposure.

10. Create videos for virtual stagings

22% of agents report that staging homes helps them sell homes faster. And with more people looking at properties online, virtual stagings are a no-brainer. 

Virtually stage properties, and with your video templates in Moovly, add your staging images to create staging videos for each property. Add these videos to your listings and send them to interested buyers to spark interest in the property.

Add Moovly to your real estate marketing plan

Adding video to your real estate marketing plan is easy with Moovly’s video editor and Video Automation tool, plus, you don’t need any experience to get started!

Book a call today and start making videos on autopilot with Moovly.

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

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News publications face two big problems: staying on top of breaking news and distributing that news before the competition does. 

Many news organizations use video to drive traffic to their sites, and while video is highly engaging, it’s traditionally costly and time-consuming. But that doesn’t mean you can’t add an effective video strategy to your distribution process.

Two news organizations—Lee Enterprises and InvestorIntel—found a unique and cost-effective way to create videos at scale and increase their ad revenue.

Using Moovly, they:

  1. Automated the video distribution process so their teams could focus on writing beats and getting more clicks than competitors

  2. Gave advertisers access to Moovly’s video editor so their advertisers could create better ads with less investment, freeing up more capital to invest in ad placement

Today, we’re discussing why news organizations need to add video to their strategy if they want to thrive, as well as discussing how Lee Enterprises and InvestorIntel saw success using Moovly.

Benefits of using video as a news organization

Unique visitors of newspaper websites trend upwards year-over-year, showing that people are more and more likely to head over to your news site to stay informed. When news breaks, your first priority is writing and publishing an article on your site so you can drive people to read the article—and collect ad revenue. 

While search engines can drive a significant amount of traffic to your site, you shouldn’t rely on them. Google can change the algorithm at any point and industry giants will often gobble you up in the search results.

Instead, diversify traffic acquisition and article distribution using video. Let’s go over the main ways you’ll benefit from using videos.

Earn more revenue through ads

Moovly lets you earn more revenue through your ads in two ways:

  1. By posting frequently to social media, you can drive more visitors to your articles. More visitors to your site equals more ad revenue.

By white-labeling Moovly’s video editor, your advertisers can save money and create sleek video ads to place on your site. Attractive video ads keep viewers engaged for longer, increasing the CPM—and earnings—you receive on each video. As a bonus, your advertisers can invest their video-production savings into more ad space.

Be the first to publish breaking news on your socials

With nearly half of Americans saying they get their news from social media “sometimes” or “often”, adding breaking news to your social channels is non-negotiable. 


Use Moovly to create videos and post those videos to your social accounts the minute you publish a piece. The best part? The entire process is automated so you can keep your social feeds full of relevant and timely information, and drive traffic back to your news pieces.

Create news videos at scale

There’s no limit to how many videos you can create through Moovly’s video automation. As long as you’re publishing articles, Moovly is making videos.

Build trust with your audience

Despite people wanting to get their news from social media, as a news source, social media has the lowest level of trust. It’s essential your followers trust you as a source, otherwise, they won’t click to your articles.

Moovly’s API video tool helps build trust in two ways:

  1. Be confident your videos are error-free: people question the credibility of news content when it has many errors. Since Moovly pulls content from your published pieces (which your editor has already combed through) your videos will be error-free, helping you build trust with your followers with quality content

Focus your attention on trust-building initiatives: with Moovly creating content for you automatically, your team can focus on high-value tasks, like interacting with followers, to build trust

Reduce content creation costs

Traditional video production—like hiring an agency—is pricey, and the more videos you need, the more you’ll pay. However, with Moovly, your video production costs remain stable and affordable every month.

Increase your rankings on search

Google loves video, and often places videos high in the search results, and sometimes (as seen in the example below) even before news articles.

Videos frequently appear before the top stories in the search results on Google. Image via Google

Adding videos increases your chance at ranking high on Google to secure more clicks and impressions on your ads.

Organize your videos into playlists on YouTube

26% of Americans get their news via YouTube. Of the news channels on YouTube, 42% are independent while 49% are news organizations. Viewers watch both independent and established news organizations, creating a level playing field for smaller news organizations.

Using Moovly’s API Video Automator, each video you create automatically can be uploaded to YouTube and organized into specific playlists. If you cover a wide range of topics, your subscribers can find the exact video they want to watch without sifting through hundreds of your videos.

Additionally, you can collect an additional stream of revenue by playing ads on your YouTube videos.

Build a following on social media

While YouTube might seem like the perfect platform to upload your news videos, nearly all YouTube news channels reach their audience on multiple platforms. Through Moovly, you can post automatically to a variety of social media platforms allowing you to grow all your social accounts on autopilot.

3 ways your news organization can use Moovly

Interested in learning how your team can add video to your process? Let’s take a peak into the ways Lee Enterprises and InvestorIntel uses Moovly to increase ad revenue and streamline their distribution process.

1. Create videos from your RSS feed

One thing jumps out while looking at InvestorIntel’s playlists on YouTube: they have thousands of videos—most created within the last year.

InvestorIntel created thousands of videos automatically for their YouTube channel with Moovly. Image via InvestorChannel

Creating this vast content library is out of reach for small teams doing it by hand. With Moovly, InvestorIntel creates thousands of videos via their RSS feed, on autopilot. 

Here’s how it works:

  1. Your organization publishes a new article
  2. The article is published to your RSS feed
  3. Moovly’s Video Automator creates a branded video clip based on your RSS feed automatically
  4. You choose how you’d like to distribute the video. Here are some different ways:
    1. After Moovly creates the video, it will be automatically published to YouTube in the specified playlist
    2. After Moovly creates the video, it will be automatically published to your social media channels
  5. The videos (which have been created and published automatically) will drive people to the article on your website where you can earn money from advertisments

2. Create videos from your Content Management System (CMS)

Turn every article you publish into a video without lifting a finger by creating videos automatically using Moovly’s API and your content management system. The process is the same as above: 

  1. Your organization publishes a new article
  2. The article is published to your CMS
  3. Moovly’s Video Automator creates a branded video clip based on the article
  4. You choose how you’d like to distribute the video. Here are some different ways:
    1. After Moovly creates the video, it will be automatically published to YouTube in the specified playlist
    2. After Moovly creates the video, it will be automatically published to your social media channels
  5. The videos (created and published automatically) will drive people to the article on your website where you can earn money from advertisments

3. Offer advertisers a branded video creation platform

The more money your advertisers spend on video production, the less they’ll have to put towards their advertising budget.

White-label Moovly with your logo and branding and give your advertisers access to create sleek video ads. They’ll save on video production costs, and in turn, will have more money to put towards advertising on your site.

Not to mention, with Moovly’s powerful drag-and-drop editor, your advertisers can create videos that grab—and hold—the attention of viewers, helping you earn even more revenue as viewers watch the videos for longer durations.

Increase your ad revenue with Moovly

With consumers wanting to get their news via social platforms like YouTube, video is a non-negotiable for news publishers. But creating video the traditional way is too slow and costly.

Using Moovly, your team can automate the video production process and give advertisers a professional tool to create their ads.

Schedule a call to start using Moovly!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own news video now

Being a healthcare communications manager is no easy feat. You’re constantly juggling campaigns, coming up with new ideas, managing your team, and much more.

But the heart of your job is communicating. 

At its core, communication is sharing information with a select audience. Doing so is simple when you only have one audience to relay info to. 

But for you, that’s not the case. You need to communicate ideas with your team, patients, prospective patients, stakeholders, and even the general public. While it’s a tricky task, adding video to your arsenal helps you get key messages across faster and more effectively.

Why healthcare communication professionals should add videos to their toolkit

1. Videos are easy to scale

Many communication teams shy away from videos. They believe video production is pricey and complicated—reserved only for big marketing teams with video-editing expertise.

And while that might’ve been true several years ago, healthcare professionals can now use cost-effective video editors, like Moovly, to whip up professional-grade video content in a snap

With Moovly’s intuitive editor, everyone on your team can pitch in to create video content—no video editing experience required! Additionally, your team can make predefined templates that other team members can then use as a base. Simply change the text and swap out media elements to create many videos from a single template.

2. Videos are effective at conveying complex messages

While videos are entertaining, they’re also effective when you need to get a complicated point across. People grasp complex concepts quicker through video, which is handy when explaining medical topics to a non-medical audience.

3. People prefer watching videos

People of all ages prefer videos over other types of content like emails or PDFs. Capture your audience’s attention and stop their scroll by adding videos to your content mix.

8 ways teams can use videos for healthcare communications

1. Highlight your expertise and share your offerings

When patients search for a clinic, they want clinicians who have experience in the procedure they need. 

But how do you convey expertise to potential patients? 

Some centers may opt for one-on-one consultations. The problem? Your team can only hold a specific number of consultations in a day.

To reach more people—and build trust with them before they come to your center—use videos. Feature doctors and other healthcare staff to explain your center’s offerings to potential patients and position your team as experts. Plastic Surgeon Dr. Buonassisi shares various videos on YouTube discussing treatments his clinic provides:

Not only will your videos showcase your expertise, but they also have the power to increase bookings: 30% of patients who watched an online health video booked an appointment with the medical center after watching.

2. Provide tips to patients

Two ways you can provide patients with valuable content are through:

  1. Pre- and post-appointment tips
  2. Educational content

Pre- and post-appointment tips

Create videos that show patients how to prepare for their appointments. These videos can reduce the number of basic questions you receive regarding patient procedures, so your team can focus on helping those with more dire questions.

The Hernia Center of Southern California’s YouTube video explains how patients can prepare for their hernia surgery:

Educational content

Empower and educate patients with helpful videos to keep them healthy in-between visits. For example, during flu season, create handwashing videos to remind people of proper handwashing etiquette. Or create videos that demonstrate the importance of stretching, just like the Mayo Clinic does with their video:

3. Explain medical procedures

Medical procedures are intimidating, making it no surprise that 56% of patients watch videos before a procedure to understand their procedure better. Use videos to discuss the various procedures you offer. You can do what the Advanced Hair Clinics does and show a step-by-step of the actual procedure:

Or take a page from Providence Health Care and have a doctor explain a procedure in-depth: 

Adding these types of videos into your healthcare community’s toolkit can reduce patient anxiety and encourage more people to book appointments.

4. Onboard new staff

Staff retention is crucial in the medical industry where teams run lean to begin with. Retaining your team starts with the right onboarding process, especially when you consider that employees who have a negative onboarding experience are twice as likely to seek a new place of employment.

Rather than asking staff to train new team members on top of their other daily duties—and risk overwhelming them—use videos to automate your onboarding process. Videos also add a layer of consistency to your onboarding process so everyone remains on the same page at all times.

5. Train your staff

You need a fast and effective, way to train current staff when you introduce things like new procedures or software. But person-to-person training is costly and often inconsistent. 

Instead, turn to videos. 

Videos are an effective way to scale your training, especially since 83% of people prefer videos over training manuals.

As a bonus, teams can refer back to videos located within your centralized content library if they need a refresher.

6. Announce corporate news to staff

Keeping staff updated with corporate news is critical. Since 80% of people remember what they see over what they read, accompany corporate email blasts with a video to ensure your recipients actually remember the important news you’re sending.

7. Promote your organization as an employer

According to Deloitte, health systems are beginning to report problems with hiring nursing professionals. And with the pandemic causing burnout among healthcare professionals, it’s crucial you have a plan to attract and retain top talent. 

We’ve already discussed how video can help you retain healthcare professionals, but you can also use it to attract them.

Create videos that showcase what it’s like to work in your organization and promote them to potential candidates by publishing them to YouTube, your website, and other areas candidates frequent.

Nebraska Medicine’s video promotes the Patient Attendant roles they’re hiring for by interviewing two current Patient Attendants:

8. Promote your organization to future patients

Testimonials are a powerful mechanism of persuasion. Whether people are shopping for a new mattress or searching for a new doctor, they seek out testimonials to make them feel confident with their decision. And since 43% of people searching for a medical provider watch patient testimonials, you can’t afford to not include them in your communications strategy.

West Medical has a playlist on YouTube with over 20 different patient testimonials, like this one, which has over 2 million views:

Why you should use Moovly to create healthcare videos

With the right video editor, you can streamline your video production process, even if you have no prior editing experience! Plenty of healthcare communications professionals already use Moovly to help them create amazing video content. Using Moovly, your team can:

  • Create customizable templates: create your own templates (or use Moovly’s premade templates) to jumpstart the editing process. Have your team replace text and photos to create new videos in a snap.  
  • Stay brand-compliant: integrate Moovly to your Digital Asset Management system so your team has access to branded collateral for the videos they make. Restrict colors and typography within Moovly for an additional layer of brand compliance.
  • Create videos in different styles: create animated videos, documentary-style, motion-graphics, or a mix.
  • Collaborate: invite users at all levels of your organization to collaborate together and use Moovly’s review and comment system to approve or ask for edits on specific areas of your videos. 
  • Whitelabel our video editor: add your own branding so our video editor truly feels like your own.
  • Export videos to many platforms: export videos automatically to a centralized library, your social media accounts, or download them so you can add them to your website. 
  • Add professional media and effects to your videos: search through millions of media elements and various effects to add to videos for a professional touch.
  • Add captions and translate those captions: add captions automatically and translate them to over 100 different languages with the click of a button.

Ready to see how Moovly will fit with your healthcare communications strategy? Schedule a call to see how we can help you get started!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own healthcare video now


Impressing clients and keeping team members up-to-date through engaging presentations is an essential part of every consultant’s job. And as a consulting manager, you want to empower your team to create those engaging presentations.

Many consultants turn to PowerPoint or Google Slides to create slide decks and presentations. But there’s one big problem: slides are clunky to make and even more boring to sit through.

But what’s the alternative for consulting teams who aren’t design-savvy and need to whip together something reasonably fast?

Finding a viable alternative to PowerPoint

One Fortune 500 business consulting company found a solution: replace slides with videos using Moovly. Rather than spend hours making dull slide decks, they built attractive brand-compliant video templates for their consultants to use.

Today, we’re going to discuss the benefits of using videos over traditional slides, and go over three different ways the above Fortune 500 consulting company used Moovly to improve the way they present and share findings.

How a Fortune 500 business consulting company benefited after switching from slides to video presentation

It’s no surprise that a Fortune 500 business consulting company found success using video over traditional slides. Afterall, according to Forrester Research, people are 75% more likely to watch videos than read print.

Here are the benefits the consulting company found, and that you’ll find too, by switching to Moovly for video creation:

Get the point across faster

People process visuals 60,000 times faster than text. Replace text-heavy slide decks with videos and get your point across faster and more effectively.

Create videos at scale

Have a central team create templates that local teams then use as a base to make videos at scale.

Create brand-compliant presentations quickly

Feel confident knowing your team is using brand-compliant tools instead of piecing presentations together with various elements from Google Slides, PowerPoint, or Canva.

Streamline team alignment and work collaboratively

Work fast and waste less time going back and forth on presentations. Through Moovly’s video collaborative review and annotation feature, users can leave comments—either at specific timestamps or in general—to give feedback and critique. This allows teams to put together presentations faster and stay on the same page, even when many hands are working on the same presentation.

Know exactly what clients are receiving

With Moovly’s collaborative feature, review and approve videos before sending them off to clients.

Save time through master templates

Get your team to create visually-appealing presentations every time—no design experience required. With templates, teams no longer need to worry about starting from scratch with each presentation. Simply get your team to replace the text and media elements, and they’ll have new videos ready to go.

More engaging presentations

59% of executives prefer videos over text. Engage your audience through video presentations rather than relying on text-heavy PowerPoints.

Integrate your assets for brand-compliance

Moovly integrates with your Digital Asset Management system so your team can access your assets quickly.

Translate videos into any language instantly

Stop passing the task of video translation to employees or external help. Using Moovly, translate videos into 100+ different languages with the click of a button, so your team can spend their time on tasks that better serve your clients.

Workflow ideas for consulting teams

Here are two ways your consulting team can use Moovly to replace slides. 

Disclaimer: when we refer to “templates”, we’re not referring to the common templates.
As every consultant project will be different from each other, a template in this case is a set of pre-made clips that your consultants can use as an example to start creating videos. Consultants can delete clips they don’t need and custom the ones they like.

1. Share reports and research with clients

Use Moovly to:

Share reports and research with clients

Who’s involved:

Your team of consultants and your clients

How it works:

  1. Your central team makes brand-aligned templates and saves them to the central libraries for local teams to access 
  2. Local teams adapt content from the templates and translate them using Moovly’s translation feature and then share the templates with local consultants
  3. Consultants create videos from a template
  4. Reviewers (other internal users and team members) leave comments and notes on the video, indicating where to make changes
  5. If necessary, a manager approves the video
  6. Video is saved, rendered, and shared with the client
  7. The client watches the video and stays up to date on your research

Why it works:

When clients feel you’re sufficiently updating them, they’ll be less inclined to reach out and ask questions that may disrupt your team’s workflow. Clients will appreciate your team updating them on projects with easy-to-digest information.

2. Share research and studies with internal teams

Use Moovly to:

Keep the momentum going by sharing research and studies with internal teams

Who’s involved:

Your team and other internal colleagues

How it works:

  1. Central teams make brand-compliant templates 
  2. Regional manager reviews and approves templates and shares them with the analyst
  3. The analyst uses templates to create videos
  4. The analysts share videos with managers, directors, and VPs for approval
  5. After approval, videos are added to an internal platform via an API

Why it works:

Keep research in one centralized place so internal members can access it quickly. Keep everyone on the same page at all times.

More reasons why Moovly makes an excellent PowerPoint alternative

1. White-labeling options

White-label Moovly with your company’s name and logo, so users only see your consulting firm’s branding on the software.

2. Automation

Moovly integrates with Google Sheets and Microsoft Excel Online for automatic video creation. Moovly pulls information from Google Sheets or Microsoft Excel Online to create multiple videos with different information (automatically).

3. Back-office management

Through Moovly’s back-office management, managers get useful information and analytics. Managers can assign available licenses, create and manage group libraries, and customize the dashboard and the editor. You can also see analytics about user usage.

Ready to replace boring slides with eye-catching videos?

With videos, your team can create attractive presentations and share findings with clients and colleagues. Making videos with Moovly is the perfect alternative to PowerPoint presentations because:

  1. Users don’t need prior video editing or design experience to create visually-appealing content
  2. Large teams can collaborate virtually through Moovly’s comment and review system
  3. Moovly integrates with your Digital Asset Management system and allows you to restrict colors and typography, so your videos always remain on-brand 

Ready to use Moovly as your PowerPoint alternative? Contact us to get started!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own video now

importance-of-video-image

It seems everywhere you turn people are touting the importance of video.

Platforms like TikTok are rapidly growing. People turn to YouTube for both entertainment and informational purposes. And teams rely on video to send and share messages with one another.

But will video truly have an impact on your business or is it just another task you begrudgingly check off your to-do?

That’s what we’re uncovering today as we dive into 11 concrete benefits of video for both internal and external use.

Importance of video internally

When you think of adding video to your corporate strategy, things like Instagram Reels, TikToks, and YouTube videos are top of mind.

But the benefits of videos extend to your internal videos—ones you circulate within your organization—as well.

Let’s look at the top five reasons you should add videos to your internal communication strategy.

1. Videos provide a consistent message to employees

When you record a video, employees receive the same message no matter where or when they watch that video. But the same can’t be said for other forms of communication. 

Take instructor-led training, for example. With instructor-led training, you rely on a single person to deliver an identical experience across several training groups.

But it’s near impossible for each session to be exactly the same. One day the instructor might be tired and deliver a disengaging session that causes employees to zone out. Another session might have participants who ask questions that facilitate a worthwhile discussion missed by those not in the group.

With instructor-led training, each session varies, and employees receive slightly different messages. But with training videos, training sessions are consistent across the entire organization. 

2. Videos save costs by streamlining internal communications

Do you know the game telephone? If not, here’s how it works: one person whispers something in someone’s ear, and then that person whispers what they think they heard into someone else’s ear, and so on. The game goes on until the message makes its way back to the original speaker, and usually, by then, it has turned into something completely different from the original.

That’s how internal communication works when you have no way of streamlining it.

You may rely on multiple channels and multiple people to get your message across: email, meetings, memos, Slack channels, and more. And with so many middlepeople, your message is bound to get twisted along the way. But with video, your message doesn’t become convoluted as it gets passed along. Videos preserve messages in their original form, and employees receive a clear and consistent message each time.

3. Videos improve remote work

2020 brought a rise in work-from-home culture, with many organizations opting to stay remote or adopt a hybrid model. But one major challenge is maintaining collaboration while apart. Before going remote, the easiest way to have a conversation with someone was to pop into their office quickly.

But with that option gone, more people rely on email for all their communication needs.

While email might seem like the easiest solution, it’s often not the best. With email, it’s challenging to convey emotion, and there’s lots of room for misinterpretation. We’ve all received an email where the sender came off cold, even if that wasn’t the sender’s intent. And according to employees, email communication causes them to feel stressed when they misinterpret your message. 

But with video content, it’s much easier to convey tone, so employees don’t need to “read between the lines” to interpret emails. While it doesn’t make sense to replace emails with videos fully, there are times when videos are better suited. Think explaining internal changes to your team, discussing a time when your strategy will be changing direction, or drumming up excitement over milestones.

Using Moovly’s online video editor, you can record videos using your webcam right within the editor, making it easy to put together videos. And with the click of a button, you can add automatic subtitles for those who watch with sound off.

4. Videos improve and reduce costs for your onboarding process

Training and onboarding are expensive tasks, costing $1,286 per year to train a new employee. What’s more surprising is that in a study conducted by Gallop, 88% of respondents weren’t impressed with their company’s onboarding process. That’s a massive amount considering that employees who have a negative onboarding experience are twice as likely to search for another place to work.

Training videos can drive training costs down and increase retention rates. With in-person training—like buddy-systems—you rely on various people to provide new hires with a consistent training experience. There’s lots of room for error, and it can be tough for new people to absorb so much information without being able to revisit it.

But with training videos, your message is the same every single time. You can create effective training videos once and use them repeatedly. Training videos eliminate inconsistent training and get new hires up to speed with the rest of your teams. Plus, new hires can revisit training videos to re-watch parts they may have forgotten or didn’t fully understand the first time.

5. Videos are more effective at engaging employees

There are many instances where you need to engage employees. For example, your company introduces a new complex software, and you must teach teams how to use it. But thick training manuals are boring, and you don’t want to risk people glossing over them. 

The solution? Videos. 

83% of people say they prefer instructional videos over training manuals. For one, videos give employees multiple ways to access material: they can watch it, listen to it, or read subtitles.

Videos are an accessible alternative to training manuals, which don’t give people other options aside from reading. Secondly, it’s science—our brains love and respond to visuals over static text. Giving employees videos over stacks of paper will delight their brains.

Importance of video as a marketing tool

We now know how essential video is for internal teams, but what about for marketing efforts? Here’s how videos will transform your marketing strategy.

6. Videos help your search engine optimization

Search engine optimization (SEO) is the process behind ranking high in the search results. Many factors work together to boost your rankings, one of them being the amount of time people spend on your page.

If people spend lots of time going through and reading your content, it signals to Google that your content is useful.

Adding videos to posts and pages gives readers something extra to do while visiting your site. As they click and watch your videos, they’ll spend more time on the page, showing Google that your content is engaging, helping you rank higher.

However, it’s worth noting that the mere act of adding videos to your pages won’t necessarily increase rankings. The videos should be relevant to the page and valuable for visitors, otherwise, viewers will skip them, and your rankings won’t improve.

7. Videos build brand affinity

It’s easier selling to existing customers than it is acquiring new ones. Building customer loyalty into the heart of your sales strategy allows you to tap into your existing customers and increase sales.

But how do you build customer loyalty? One way is building brand affinity—when your audience feels you share similar values to them—as 89% of American consumers say they are loyal to brands who share their values.

Videos make it easy to communicate your company’s values. Rather than simply talking about your values, using corporate videos lets the viewer see your values in practice, making it more believable.

8. Videos have a high ROI

One major importance of video is its high ROI. When it comes to Facebook ads, video ads drive 48% higher sales compared to static imagery. And the great news is that your video ads don’t need to be complicated to drive sales. Take a look through all the Facebook ad examples we compiled to see how big brands are using simple videos to drive sales and awareness for their products.

You can create stunning videos with Moovly’s Facebook ad maker. Our drag-and-drop software lets beginners and pros create videos that stand out and sell your products. The best part? It’s much more affordable than hiring a videographer to create ads for you. Keeping costs down will leave more room to increase your ROI.

9. Video consumption grows every year

Understandably, brands don’t want to hop onto trends too quickly, otherwise, they might fizzle out and waste resources.

But as people watch more videos every day, you can rest assured that video marketing isn’t going anywhere.

From 2019 to 2021, Zenith Media forecasted a 20% growth in watch time—from 84 minutes to 100 minutes per day. Compare that to 2015, when people only spent 76 minutes per day watching video.

With those numbers in mind, you can feel confident that adding video to your strategy is a stable investment you can depend on for years to come.

10. Videos are more likely to go viral

Another importance of video is its ability to go viral potentially. A piece of content goes viral when enough people begin sharing it, eventually snowballing into millions of views. And while going viral shouldn’t be the goal of your content (providing value to your audience should be), amassing millions of free views is a perk closely related to videos. 

Because videos generate 12 times the shares compared to text and images, it’s much easier to reach a wider audience through your videos and maybe even go viral in the process.

11. Videos can increase click-through rates in email newsletters

Email marketing brings an average of $35 for every $1 spent, but many businesses don’t know how to leverage the power of email to its full extent.

Before you can have a high ROI on your email newsletters, you need a high click-through rate (CTR). Your CTR is the number of people clicking on the links in your emails. 

With email marketing, one way to increase the CTR of your newsletters is by adding a video as videos increase CTRs by 65%. Adding videos entices subscribers more than a plain-text link or a button.

Here are some different video ideas to incorporate video into your email newsletters:

  • Create an explainer video for the top of funnel/cold subscribers educating them about your offerings
  • Create a video for people who are warmed up to your brand answering their burning FAQs
  • Send corporate videos in your welcome email so new subscribers can learn about your brand and you can build brand affinity
  • Send how-to tutorials for current customers to learn how to use your product better, and to upsell them on adjacent offerings

One thing to keep in mind is not to embed your videos within your newsletters. Lots of email providers don’t support embedded videos. Plus, embedding them doesn’t contribute to your CTR since readers don’t need to click away to watch the video. 

Instead, embed a GIF or a screenshot of your video that hyperlinks to a page on your website with the video. This way, readers will click to watch the video and land on a page where they can potentially buy your product.

Make your next video — for free — with Moovly

The importance of video is undeniable. Brands that incorporate video into their internal and external communications strategies will reap the rewards in 2022 and beyond.

Moovly is the perfect tool to create videos for your business:

  • We’re trusted by complete beginners and pros. Our drag-and-drop video editor is intuitive and easy to use but still powerful and precise. For beginner video editors, we have pre-made templates or the ability to turn PowerPoints into videos. People who want more freedom can start from a blank slate. And with the millions of graphics, sounds, photos, and videos in our media library, you don’t need to worry about making your own content (although if you want, you can do that, too!).
  • Our long list of features lets you get as creative as you want. From green screen capability to automatic captions, you can whip up a professional video in a snap. Record with your webcam right in our editor, or use our screen recording feature to capture elements from your screen.
  • Integrate your Digital Asset Management (DAM). Moovly integrates with popular DAMs so you can keep videos on-brand with the internal assets you already have. And if we don’t currently integrate with the DAM system you use, we’ll create one specifically for you.
  • Collaborative features let you work on videos together, apart. Give access to team members so everyone can work together to help bring your videos to life, even if you aren’t in the same room.

Ready to experience all the benefits of video? See for yourself how powerful and easy Moovly is with a free account! Sign up here.

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own video now

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