Although popular shows like Netflix’s Selling Sunset and HGTV’s House Hunters make the real estate biz look like a walk in the park, that couldn’t be further from the truth.

Selling homes is incredibly competitive, but with the right real estate marketing strategies, your agency can stand out, get more clients, and close more deals—all without much additional work.

10 real estate marketing ideas for 2022

73% of homeowners say they’re more likely to list with an agent who uses video to sell a property. But despite video being vital in the home buyer’s journey, only 10% of recent sellers said their agent used video effectively to sell their property

To improve your real estate marketing strategy via video, we put together ten ideas to help you generate leads, gain clients, and close more sales.

1. Develop a social media strategy

More than 30% of realtors reported closing at least one transaction a year as a direct result of their activity on social media. Moreover, 60% of surveyed agents list social media as more important than a website. If social media isn’t part of your marketing plan, it needs to be.

Madison, known as The NYC Agent on TikTok, grew her TikTok account to 10,000 followers in only three months. In 18 months she surpassed 100,000 followers. When asked how video helps her as a realtor, she responded that “nearly 100% of business [now comes] from TikTok.” 

Image via The NYC Agent

To cast the widest net with your social media strategy, upload your videos to multiple platforms like Instagram, Facebook, and TikTok. Use Moovly’s drag-and-drop video editor to make videos quickly. Export them into different aspect ratios with the click of a button, so each video looks fantastic no matter which platform you post it on.

2. Start a YouTube channel

With 122 million active daily users, YouTube is a video giant that deserves its own spot on our list of real estate marketing ideas. 

Andrew Iremonger, owner of Emerald Group Powered by eXp Realty, notes that YouTube is the social platform his realty agency uses to generate sales: “Last year [YouTube] brought in 12 sales equally over $110,000 in commissioned income. I expect that number to double this year, if not more, based on current performance.” – Andrew Iremonger

Andrew notes you don’t need a large channel to see big results. His channel only has around 1,700 subscribers, but their highest viewed video has over 25,000 views.

Andrew’s YouTube channel has a mix of real estate tips, property listings, and information about the area his team serves. Image via Life on the Emerald Coast

While YouTube might seem laborious, you can save time and create thousands of videos automatically using Moovly’s Video Automator. Every time you have a new listing, Moovly will make a video with the relevant information from the listing. From there, Moovly uploads the video to your set playlist on YouTube. You can grow your YouTube channel without lifting a finger while simultaneously advertising your listings!

3. Film virtual home tours

For 44% of recent buyers, the first step of buying a home was to look online at properties.

To make your property listings stand out, create virtual home tour videos and make viewers feel like they’re actually walking through the home.

Kristyn Neal is the Marketing Director for Northeast Private Client Group and uses videos to share key points of interest about each property. She notes that property listings with videos get more engagement: 

“We typically see about 1.5 to 2.5 times the engagement with properties that have a video feature post compared to those that don’t (depending on the property and its location).” – Kristyn Neal

Using Moovly, create a single template and swap out text, imagery, and media to produce virtual home tours at scale.

4. Experiment with paid ads on social media

While you can reach plenty of people organically via social media, paid advertising places you directly in front of prospective buyers and sellers.

Here are some examples of how realtors can use paid ads:

  • Add a pixel to your site and retarget people who view certain properties

  • Upload your email list and target ads towards people in certain segments, like people looking to buy investment properties or people interested in selling their homes

  • Create a custom Facebook ads audience for people in your area and get your agency’s name out to a brand new audience

Real estate agent Dawn Magee’s Facebook video ad shares tips for people thinking of selling their homes:

Image via Dawn Magee

5. Create “about me” videos with your agents

73% of buyers only interviewed one real estate agent, and 82% of recent sellers only contacted one before settling. People aren’t out “shopping” for real estate agents and you can’t rely on them to come to you. You need to get your agency in front of people so they know who you are.

Create “about me” videos using your templates in Moovly. Quickly swap out text and photos for each person on your team and upload the videos to your website and social media. This way, people can get to know your realtors and build a connection with them.

6. Ask clients for testimonials

The most important trait people look for in a realtor is reputation. But as Erik Wright, a real estate professional with over 15 years of real estate experience points out, trust is challenging to convey in real estate:

“In [real estate], trust is a difficult concept to grasp. Not only is buying real estate a big financial decision, but it’s also a big lifestyle decision that influences your day-to-day existence. Allowing [past clients] to speak for you is the best approach for real estate marketers to build trust with their leads.” – Erik Wright

But asking clients for online reviews isn’t enough. You need a streamlined approach for distributing those reviews and putting them in front of potential buyers. 

Moovly’s Video Automator lets you build a strong reputation on autopilot. Every time someone leaves you a review online, Moovly will automatically create a video and post it to your social feeds.

7. Start an email list and send videos often

Email lists give you direct access to prospects and customers. Send out frequent newsletters—at least once a month—with helpful info like buyer and seller tips and new property listings. 

And whenever you make a new video, send it to your list. Adding the word “video” to your email subject line, increases open rates by 6%, making it easy to notify clients of new properties.

8. Improve your SEO by adding videos to blog posts

While adding videos to blog posts doesn’t necessarily help you rank higher, videos tend to improve metrics like time on page as people will stay longer on your site to watch your videos. When people spend more time on your website, it can have a positive impact on your SEO. Thus, videos indirectly boost your SEO and help you rank higher in the search results. 

9. Create explainer videos on hot topics

Creating content on hot topics can help you gain traction and even go viral if you’re one of the first to create content on the topic. To find trending topics, use Google Trends. Search for topics within real estate and see if Google predicts a spike in interest.

For example, Google Trends shows a forecasted spike in interest rates in Canada. If you work in real estate in Canada, this is a topic you’d want to create content for, stat.

Image via Google Trends

Use Moovly to quickly create explainer videos on trending topics with our professionally-made templates. Share the videos across your social accounts and with your email list, and upload them to your website for maximum exposure.

10. Create videos for virtual stagings

22% of agents report that staging homes helps them sell homes faster. And with more people looking at properties online, virtual stagings are a no-brainer. 

Virtually stage properties, and with your video templates in Moovly, add your staging images to create staging videos for each property. Add these videos to your listings and send them to interested buyers to spark interest in the property.

Add Moovly to your real estate marketing plan

Adding video to your real estate marketing plan is easy with Moovly’s video editor and Video Automation tool, plus, you don’t need any experience to get started!

Book a call today and start making videos on autopilot with Moovly.

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own whiteboard video now

News publications face two big problems: staying on top of breaking news and distributing that news before the competition does. 

Many news organizations use video to drive traffic to their sites, and while video is highly engaging, it’s traditionally costly and time-consuming. But that doesn’t mean you can’t add an effective video strategy to your distribution process.

Two news organizations—Lee Enterprises and InvestorIntel—found a unique and cost-effective way to create videos at scale and increase their ad revenue.

Using Moovly, they:

  1. Automated the video distribution process so their teams could focus on writing beats and getting more clicks than competitors

  2. Gave advertisers access to Moovly’s video editor so their advertisers could create better ads with less investment, freeing up more capital to invest in ad placement

Today, we’re discussing why news organizations need to add video to their strategy if they want to thrive, as well as discussing how Lee Enterprises and InvestorIntel saw success using Moovly.

Benefits of using video as a news organization

Unique visitors of newspaper websites trend upwards year-over-year, showing that people are more and more likely to head over to your news site to stay informed. When news breaks, your first priority is writing and publishing an article on your site so you can drive people to read the article—and collect ad revenue. 

While search engines can drive a significant amount of traffic to your site, you shouldn’t rely on them. Google can change the algorithm at any point and industry giants will often gobble you up in the search results.

Instead, diversify traffic acquisition and article distribution using video. Let’s go over the main ways you’ll benefit from using videos.

Earn more revenue through ads

Moovly lets you earn more revenue through your ads in two ways:

  1. By posting frequently to social media, you can drive more visitors to your articles. More visitors to your site equals more ad revenue.

By white-labeling Moovly’s video editor, your advertisers can save money and create sleek video ads to place on your site. Attractive video ads keep viewers engaged for longer, increasing the CPM—and earnings—you receive on each video. As a bonus, your advertisers can invest their video-production savings into more ad space.

Be the first to publish breaking news on your socials

With nearly half of Americans saying they get their news from social media “sometimes” or “often”, adding breaking news to your social channels is non-negotiable. 


Use Moovly to create videos and post those videos to your social accounts the minute you publish a piece. The best part? The entire process is automated so you can keep your social feeds full of relevant and timely information, and drive traffic back to your news pieces.

Create news videos at scale

There’s no limit to how many videos you can create through Moovly’s video automation. As long as you’re publishing articles, Moovly is making videos.

Build trust with your audience

Despite people wanting to get their news from social media, as a news source, social media has the lowest level of trust. It’s essential your followers trust you as a source, otherwise, they won’t click to your articles.

Moovly’s API video tool helps build trust in two ways:

  1. Be confident your videos are error-free: people question the credibility of news content when it has many errors. Since Moovly pulls content from your published pieces (which your editor has already combed through) your videos will be error-free, helping you build trust with your followers with quality content

Focus your attention on trust-building initiatives: with Moovly creating content for you automatically, your team can focus on high-value tasks, like interacting with followers, to build trust

Reduce content creation costs

Traditional video production—like hiring an agency—is pricey, and the more videos you need, the more you’ll pay. However, with Moovly, your video production costs remain stable and affordable every month.

Increase your rankings on search

Google loves video, and often places videos high in the search results, and sometimes (as seen in the example below) even before news articles.

Videos frequently appear before the top stories in the search results on Google. Image via Google

Adding videos increases your chance at ranking high on Google to secure more clicks and impressions on your ads.

Organize your videos into playlists on YouTube

26% of Americans get their news via YouTube. Of the news channels on YouTube, 42% are independent while 49% are news organizations. Viewers watch both independent and established news organizations, creating a level playing field for smaller news organizations.

Using Moovly’s API Video Automator, each video you create automatically can be uploaded to YouTube and organized into specific playlists. If you cover a wide range of topics, your subscribers can find the exact video they want to watch without sifting through hundreds of your videos.

Additionally, you can collect an additional stream of revenue by playing ads on your YouTube videos.

Build a following on social media

While YouTube might seem like the perfect platform to upload your news videos, nearly all YouTube news channels reach their audience on multiple platforms. Through Moovly, you can post automatically to a variety of social media platforms allowing you to grow all your social accounts on autopilot.

3 ways your news organization can use Moovly

Interested in learning how your team can add video to your process? Let’s take a peak into the ways Lee Enterprises and InvestorIntel uses Moovly to increase ad revenue and streamline their distribution process.

1. Create videos from your RSS feed

One thing jumps out while looking at InvestorIntel’s playlists on YouTube: they have thousands of videos—most created within the last year.

InvestorIntel created thousands of videos automatically for their YouTube channel with Moovly. Image via InvestorChannel

Creating this vast content library is out of reach for small teams doing it by hand. With Moovly, InvestorIntel creates thousands of videos via their RSS feed, on autopilot. 

Here’s how it works:

  1. Your organization publishes a new article
  2. The article is published to your RSS feed
  3. Moovly’s Video Automator creates a branded video clip based on your RSS feed automatically
  4. You choose how you’d like to distribute the video. Here are some different ways:
    1. After Moovly creates the video, it will be automatically published to YouTube in the specified playlist
    2. After Moovly creates the video, it will be automatically published to your social media channels
  5. The videos (which have been created and published automatically) will drive people to the article on your website where you can earn money from advertisments

2. Create videos from your Content Management System (CMS)

Turn every article you publish into a video without lifting a finger by creating videos automatically using Moovly’s API and your content management system. The process is the same as above: 

  1. Your organization publishes a new article
  2. The article is published to your CMS
  3. Moovly’s Video Automator creates a branded video clip based on the article
  4. You choose how you’d like to distribute the video. Here are some different ways:
    1. After Moovly creates the video, it will be automatically published to YouTube in the specified playlist
    2. After Moovly creates the video, it will be automatically published to your social media channels
  5. The videos (created and published automatically) will drive people to the article on your website where you can earn money from advertisments

3. Offer advertisers a branded video creation platform

The more money your advertisers spend on video production, the less they’ll have to put towards their advertising budget.

White-label Moovly with your logo and branding and give your advertisers access to create sleek video ads. They’ll save on video production costs, and in turn, will have more money to put towards advertising on your site.

Not to mention, with Moovly’s powerful drag-and-drop editor, your advertisers can create videos that grab—and hold—the attention of viewers, helping you earn even more revenue as viewers watch the videos for longer durations.

Increase your ad revenue with Moovly

With consumers wanting to get their news via social platforms like YouTube, video is a non-negotiable for news publishers. But creating video the traditional way is too slow and costly.

Using Moovly, your team can automate the video production process and give advertisers a professional tool to create their ads.

Schedule a call to start using Moovly!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own news video now

Being a healthcare communications manager is no easy feat. You’re constantly juggling campaigns, coming up with new ideas, managing your team, and much more.

But the heart of your job is communicating. 

At its core, communication is sharing information with a select audience. Doing so is simple when you only have one audience to relay info to. 

But for you, that’s not the case. You need to communicate ideas with your team, patients, prospective patients, stakeholders, and even the general public. While it’s a tricky task, adding video to your arsenal helps you get key messages across faster and more effectively.

Why healthcare communication professionals should add videos to their toolkit

1. Videos are easy to scale

Many communication teams shy away from videos. They believe video production is pricey and complicated—reserved only for big marketing teams with video-editing expertise.

And while that might’ve been true several years ago, healthcare professionals can now use cost-effective video editors, like Moovly, to whip up professional-grade video content in a snap

With Moovly’s intuitive editor, everyone on your team can pitch in to create video content—no video editing experience required! Additionally, your team can make predefined templates that other team members can then use as a base. Simply change the text and swap out media elements to create many videos from a single template.

2. Videos are effective at conveying complex messages

While videos are entertaining, they’re also effective when you need to get a complicated point across. People grasp complex concepts quicker through video, which is handy when explaining medical topics to a non-medical audience.

3. People prefer watching videos

People of all ages prefer videos over other types of content like emails or PDFs. Capture your audience’s attention and stop their scroll by adding videos to your content mix.

8 ways teams can use videos for healthcare communications

1. Highlight your expertise and share your offerings

When patients search for a clinic, they want clinicians who have experience in the procedure they need. 

But how do you convey expertise to potential patients? 

Some centers may opt for one-on-one consultations. The problem? Your team can only hold a specific number of consultations in a day.

To reach more people—and build trust with them before they come to your center—use videos. Feature doctors and other healthcare staff to explain your center’s offerings to potential patients and position your team as experts. Plastic Surgeon Dr. Buonassisi shares various videos on YouTube discussing treatments his clinic provides:

Not only will your videos showcase your expertise, but they also have the power to increase bookings: 30% of patients who watched an online health video booked an appointment with the medical center after watching.

2. Provide tips to patients

Two ways you can provide patients with valuable content are through:

  1. Pre- and post-appointment tips
  2. Educational content

Pre- and post-appointment tips

Create videos that show patients how to prepare for their appointments. These videos can reduce the number of basic questions you receive regarding patient procedures, so your team can focus on helping those with more dire questions.

The Hernia Center of Southern California’s YouTube video explains how patients can prepare for their hernia surgery:

Educational content

Empower and educate patients with helpful videos to keep them healthy in-between visits. For example, during flu season, create handwashing videos to remind people of proper handwashing etiquette. Or create videos that demonstrate the importance of stretching, just like the Mayo Clinic does with their video:

3. Explain medical procedures

Medical procedures are intimidating, making it no surprise that 56% of patients watch videos before a procedure to understand their procedure better. Use videos to discuss the various procedures you offer. You can do what the Advanced Hair Clinics does and show a step-by-step of the actual procedure:

Or take a page from Providence Health Care and have a doctor explain a procedure in-depth: 

Adding these types of videos into your healthcare community’s toolkit can reduce patient anxiety and encourage more people to book appointments.

4. Onboard new staff

Staff retention is crucial in the medical industry where teams run lean to begin with. Retaining your team starts with the right onboarding process, especially when you consider that employees who have a negative onboarding experience are twice as likely to seek a new place of employment.

Rather than asking staff to train new team members on top of their other daily duties—and risk overwhelming them—use videos to automate your onboarding process. Videos also add a layer of consistency to your onboarding process so everyone remains on the same page at all times.

5. Train your staff

You need a fast and effective, way to train current staff when you introduce things like new procedures or software. But person-to-person training is costly and often inconsistent. 

Instead, turn to videos. 

Videos are an effective way to scale your training, especially since 83% of people prefer videos over training manuals.

As a bonus, teams can refer back to videos located within your centralized content library if they need a refresher.

6. Announce corporate news to staff

Keeping staff updated with corporate news is critical. Since 80% of people remember what they see over what they read, accompany corporate email blasts with a video to ensure your recipients actually remember the important news you’re sending.

7. Promote your organization as an employer

According to Deloitte, health systems are beginning to report problems with hiring nursing professionals. And with the pandemic causing burnout among healthcare professionals, it’s crucial you have a plan to attract and retain top talent. 

We’ve already discussed how video can help you retain healthcare professionals, but you can also use it to attract them.

Create videos that showcase what it’s like to work in your organization and promote them to potential candidates by publishing them to YouTube, your website, and other areas candidates frequent.

Nebraska Medicine’s video promotes the Patient Attendant roles they’re hiring for by interviewing two current Patient Attendants:

8. Promote your organization to future patients

Testimonials are a powerful mechanism of persuasion. Whether people are shopping for a new mattress or searching for a new doctor, they seek out testimonials to make them feel confident with their decision. And since 43% of people searching for a medical provider watch patient testimonials, you can’t afford to not include them in your communications strategy.

West Medical has a playlist on YouTube with over 20 different patient testimonials, like this one, which has over 2 million views:

Why you should use Moovly to create healthcare videos

With the right video editor, you can streamline your video production process, even if you have no prior editing experience! Plenty of healthcare communications professionals already use Moovly to help them create amazing video content. Using Moovly, your team can:

  • Create customizable templates: create your own templates (or use Moovly’s premade templates) to jumpstart the editing process. Have your team replace text and photos to create new videos in a snap.  
  • Stay brand-compliant: integrate Moovly to your Digital Asset Management system so your team has access to branded collateral for the videos they make. Restrict colors and typography within Moovly for an additional layer of brand compliance.
  • Create videos in different styles: create animated videos, documentary-style, motion-graphics, or a mix.
  • Collaborate: invite users at all levels of your organization to collaborate together and use Moovly’s review and comment system to approve or ask for edits on specific areas of your videos. 
  • Whitelabel our video editor: add your own branding so our video editor truly feels like your own.
  • Export videos to many platforms: export videos automatically to a centralized library, your social media accounts, or download them so you can add them to your website. 
  • Add professional media and effects to your videos: search through millions of media elements and various effects to add to videos for a professional touch.
  • Add captions and translate those captions: add captions automatically and translate them to over 100 different languages with the click of a button.

Ready to see how Moovly will fit with your healthcare communications strategy? Schedule a call to see how we can help you get started!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own healthcare video now

 

Impressing clients and keeping team members up-to-date through engaging presentations is an essential part of every consultant’s job. And as a consulting manager, you want to empower your team to create those engaging presentations.

Many consultants turn to PowerPoint or Google Slides to create slide decks and presentations. But there’s one big problem: slides are clunky to make and even more boring to sit through.

But what’s the alternative for consulting teams who aren’t design-savvy and need to whip together something reasonably fast?

Finding a viable alternative to PowerPoint

One Fortune 500 business consulting company found a solution: replace slides with videos using Moovly. Rather than spend hours making dull slide decks, they built attractive brand-compliant video templates for their consultants to use.

Today, we’re going to discuss the benefits of using videos over traditional slides, and go over three different ways the above Fortune 500 consulting company used Moovly to improve the way they present and share findings.

How a Fortune 500 business consulting company benefited after switching from slides to video presentation

It’s no surprise that a Fortune 500 business consulting company found success using video over traditional slides. Afterall, according to Forrester Research, people are 75% more likely to watch videos than read print.

Here are the benefits the consulting company found, and that you’ll find too, by switching to Moovly for video creation:

Get the point across faster

People process visuals 60,000 times faster than text. Replace text-heavy slide decks with videos and get your point across faster and more effectively.

Create videos at scale

Have a central team create templates that local teams then use as a base to make videos at scale.

Create brand-compliant presentations quickly

Feel confident knowing your team is using brand-compliant tools instead of piecing presentations together with various elements from Google Slides, PowerPoint, or Canva.

Streamline team alignment and work collaboratively

Work fast and waste less time going back and forth on presentations. Through Moovly’s video collaborative review and annotation feature, users can leave comments—either at specific timestamps or in general—to give feedback and critique. This allows teams to put together presentations faster and stay on the same page, even when many hands are working on the same presentation.

Know exactly what clients are receiving

With Moovly’s collaborative feature, review and approve videos before sending them off to clients.

Save time through master templates

Get your team to create visually-appealing presentations every time—no design experience required. With templates, teams no longer need to worry about starting from scratch with each presentation. Simply get your team to replace the text and media elements, and they’ll have new videos ready to go.

More engaging presentations

59% of executives prefer videos over text. Engage your audience through video presentations rather than relying on text-heavy PowerPoints.

Integrate your assets for brand-compliance

Moovly integrates with your Digital Asset Management system so your team can access your assets quickly.

Translate videos into any language instantly

Stop passing the task of video translation to employees or external help. Using Moovly, translate videos into 100+ different languages with the click of a button, so your team can spend their time on tasks that better serve your clients.

Workflow ideas for consulting teams

Here are two ways your consulting team can use Moovly to replace slides. 

Disclaimer: when we refer to “templates”, we’re not referring to the common templates.
As every consultant project will be different from each other, a template in this case is a set of pre-made clips that your consultants can use as an example to start creating videos. Consultants can delete clips they don’t need and custom the ones they like.

1. Share reports and research with clients

Use Moovly to:

Share reports and research with clients

Who’s involved:

Your team of consultants and your clients

How it works:

  1. Your central team makes brand-aligned templates and saves them to the central libraries for local teams to access 
  2. Local teams adapt content from the templates and translate them using Moovly’s translation feature and then share the templates with local consultants
  3. Consultants create videos from a template
  4. Reviewers (other internal users and team members) leave comments and notes on the video, indicating where to make changes
  5. If necessary, a manager approves the video
  6. Video is saved, rendered, and shared with the client
  7. The client watches the video and stays up to date on your research

Why it works:

When clients feel you’re sufficiently updating them, they’ll be less inclined to reach out and ask questions that may disrupt your team’s workflow. Clients will appreciate your team updating them on projects with easy-to-digest information.

2. Share research and studies with internal teams

Use Moovly to:

Keep the momentum going by sharing research and studies with internal teams

Who’s involved:

Your team and other internal colleagues

How it works:

  1. Central teams make brand-compliant templates 
  2. Regional manager reviews and approves templates and shares them with the analyst
  3. The analyst uses templates to create videos
  4. The analysts share videos with managers, directors, and VPs for approval
  5. After approval, videos are added to an internal platform via an API

Why it works:

Keep research in one centralized place so internal members can access it quickly. Keep everyone on the same page at all times.

More reasons why Moovly makes an excellent PowerPoint alternative

1. White-labeling options

White-label Moovly with your company’s name and logo, so users only see your consulting firm’s branding on the software.

2. Automation

Moovly integrates with Google Sheets and Microsoft Excel Online for automatic video creation. Moovly pulls information from Google Sheets or Microsoft Excel Online to create multiple videos with different information (automatically).

3. Back-office management

Through Moovly’s back-office management, managers get useful information and analytics. Managers can assign available licenses, create and manage group libraries, and customize the dashboard and the editor. You can also see analytics about user usage.

Ready to replace boring slides with eye-catching videos?

With videos, your team can create attractive presentations and share findings with clients and colleagues. Making videos with Moovly is the perfect alternative to PowerPoint presentations because:

  1. Users don’t need prior video editing or design experience to create visually-appealing content
  2. Large teams can collaborate virtually through Moovly’s comment and review system
  3. Moovly integrates with your Digital Asset Management system and allows you to restrict colors and typography, so your videos always remain on-brand 

Ready to use Moovly as your PowerPoint alternative? Contact us to get started!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own video now

importance-of-video-image

It seems everywhere you turn people are touting the importance of video.

Platforms like TikTok are rapidly growing. People turn to YouTube for both entertainment and informational purposes. And teams rely on video to send and share messages with one another.

But will video truly have an impact on your business or is it just another task you begrudgingly check off your to-do?

That’s what we’re uncovering today as we dive into 11 concrete benefits of video for both internal and external use.

Importance of video internally

When you think of adding video to your corporate strategy, things like Instagram Reels, TikToks, and YouTube videos are top of mind.

But the benefits of videos extend to your internal videos—ones you circulate within your organization—as well.

Let’s look at the top five reasons you should add videos to your internal communication strategy.

1. Videos provide a consistent message to employees

When you record a video, employees receive the same message no matter where or when they watch that video. But the same can’t be said for other forms of communication. 

Take instructor-led training, for example. With instructor-led training, you rely on a single person to deliver an identical experience across several training groups.

But it’s near impossible for each session to be exactly the same. One day the instructor might be tired and deliver a disengaging session that causes employees to zone out. Another session might have participants who ask questions that facilitate a worthwhile discussion missed by those not in the group.

With instructor-led training, each session varies, and employees receive slightly different messages. But with training videos, training sessions are consistent across the entire organization. 

2. Videos save costs by streamlining internal communications

Do you know the game telephone? If not, here’s how it works: one person whispers something in someone’s ear, and then that person whispers what they think they heard into someone else’s ear, and so on. The game goes on until the message makes its way back to the original speaker, and usually, by then, it has turned into something completely different from the original.

That’s how internal communication works when you have no way of streamlining it.

You may rely on multiple channels and multiple people to get your message across: email, meetings, memos, Slack channels, and more. And with so many middlepeople, your message is bound to get twisted along the way. But with video, your message doesn’t become convoluted as it gets passed along. Videos preserve messages in their original form, and employees receive a clear and consistent message each time.

3. Videos improve remote work

2020 brought a rise in work-from-home culture, with many organizations opting to stay remote or adopt a hybrid model. But one major challenge is maintaining collaboration while apart. Before going remote, the easiest way to have a conversation with someone was to pop into their office quickly.

But with that option gone, more people rely on email for all their communication needs.

While cold emailing might seem like the easiest solution, it’s often not the best. With email, it’s challenging to convey emotion, and there’s lots of room for misinterpretation. We’ve all received an email where the sender came off cold, even if that wasn’t the sender’s intent. And according to employees, email communication causes them to feel stressed when they misinterpret your message. 

But with video content, it’s much easier to convey tone, so employees don’t need to “read between the lines” to interpret emails. While it doesn’t make sense to replace emails with videos fully, there are times when videos are better suited. Think explaining internal changes to your team, discussing a time when your strategy will be changing direction, or drumming up excitement over milestones.

Using Moovly’s online video editor, you can record videos using your webcam right within the editor, making it easy to put together videos. And with the click of a button, you can add automatic subtitles for those who watch with sound off.

4. Videos improve and reduce costs for your onboarding process

Training and onboarding are expensive tasks, costing $1,286 per year to train a new employee. What’s more surprising is that in a study conducted by Gallop, 88% of respondents weren’t impressed with their company’s onboarding process. That’s a massive amount considering that employees who have a negative onboarding experience are twice as likely to search for another place to work.

Training videos can drive training costs down and increase retention rates. With in-person training—like buddy-systems—you rely on various people to provide new hires with a consistent training experience. There’s lots of room for error, and it can be tough for new people to absorb so much information without being able to revisit it.

But with training videos, your message is the same every single time. You can create effective training videos once and use them repeatedly. Training videos eliminate inconsistent training and get new hires up to speed with the rest of your teams. Plus, new hires can revisit training videos to re-watch parts they may have forgotten or didn’t fully understand the first time.

5. Videos are more effective at engaging employees

There are many instances where you need to engage employees. For example, your company introduces a new complex software, and you must teach teams how to use it. But thick training manuals are boring, and you don’t want to risk people glossing over them. 

The solution? Videos. 

83% of people say they prefer instructional videos over training manuals. For one, videos give employees multiple ways to access material: they can watch it, listen to it, or read subtitles.

Videos are an accessible alternative to training manuals, which don’t give people other options aside from reading. Secondly, it’s science—our brains love and respond to visuals over static text. Giving employees videos over stacks of paper will delight their brains.

Importance of video as a marketing tool

We now know how essential video is for internal teams, but what about for marketing efforts? Here’s how videos will transform your marketing strategy.

6. Videos help your search engine optimization

Search engine optimization (SEO) is the process behind ranking high in the search results. Many factors work together to boost your rankings, one of them being the amount of time people spend on your page.

If people spend lots of time going through and reading your content, it signals to Google that your content is useful.

Adding videos to posts and pages gives readers something extra to do while visiting your site. As they click and watch your videos, they’ll spend more time on the page, showing Google that your content is engaging, helping you rank higher.

However, it’s worth noting that the mere act of adding videos to your pages won’t necessarily increase rankings. The videos should be relevant to the page and valuable for visitors, otherwise, viewers will skip them, and your rankings won’t improve.

7. Videos build brand affinity

It’s easier selling to existing customers than it is acquiring new ones. Building customer loyalty into the heart of your sales strategy allows you to tap into your existing customers and increase sales.

But how do you build customer loyalty? One way is building brand affinity—when your audience feels you share similar values to them—as 89% of American consumers say they are loyal to brands who share their values.

Videos make it easy to communicate your company’s values. Rather than simply talking about your values, using corporate videos lets the viewer see your values in practice, making it more believable.

8. Videos have a high ROI

One major importance of video is its high ROI. When it comes to Facebook ads, video ads drive 48% higher sales compared to static imagery. And the great news is that your video ads don’t need to be complicated to drive sales. Take a look through all the Facebook ad examples we compiled to see how big brands are using simple videos to drive sales and awareness for their products.

You can create stunning videos with Moovly’s Facebook ad maker. Our drag-and-drop software lets beginners and pros create videos that stand out and sell your products. The best part? It’s much more affordable than hiring a videographer to create ads for you. Keeping costs down will leave more room to increase your ROI.

9. Video consumption grows every year

Understandably, brands don’t want to hop onto trends too quickly, otherwise, they might fizzle out and waste resources.

But as people watch more videos every day, you can rest assured that video marketing isn’t going anywhere.

From 2019 to 2021, Zenith Media forecasted a 20% growth in watch time—from 84 minutes to 100 minutes per day. Compare that to 2015, when people only spent 76 minutes per day watching video.

With those numbers in mind, you can feel confident that adding video to your strategy is a stable investment you can depend on for years to come.

10. Videos are more likely to go viral

Another importance of video is its ability to go viral potentially. A piece of content goes viral when enough people begin sharing it, eventually snowballing into millions of views. And while going viral shouldn’t be the goal of your content (providing value to your audience should be), amassing millions of free views is a perk closely related to videos. 

Because videos generate 12 times the shares compared to text and images, it’s much easier to reach a wider audience through your videos and maybe even go viral in the process.

11. Videos can increase click-through rates in email newsletters

Email marketing brings an average of $35 for every $1 spent, but many businesses don’t know how to leverage the power of email to its full extent.

Before you can have a high ROI on your email drip campaigns, you need a high click-through rate (CTR). Your CTR is the number of people clicking on the links in your emails. 

With email marketing, one way to increase the CTR of your newsletters is by adding a video as videos increase CTRs by 65%. Adding videos entices subscribers more than a plain-text link or a button.

Here are some different video ideas to incorporate video into your email newsletters:

  • Create an explainer video for the top of funnel/cold subscribers educating them about your offerings
  • Create a video for people who are warmed up to your brand answering their burning FAQs
  • Send corporate videos in your welcome email so new subscribers can learn about your brand and you can build brand affinity
  • Send how-to tutorials for current customers to learn how to use your product better, and to upsell them on adjacent offerings

One thing to keep in mind is not to embed your videos within your newsletters. Lots of email hosting providers don’t support embedded videos. Plus, embedding them doesn’t contribute to your CTR since readers don’t need to click away to watch the video. 

Instead, embed a GIF or a screenshot of your video that hyperlinks to a page on your website with the video. This way, readers will click to watch the video and land on a page where they can potentially buy your product.

Make your next video — for free — with Moovly

The importance of video is undeniable. Brands that incorporate video into their internal and external communications strategies will reap the rewards in 2022 and beyond.

Moovly is the perfect tool to create videos for your business:

  • We’re trusted by complete beginners and pros. Our drag-and-drop video editor is intuitive and easy to use but still powerful and precise. For beginner video editors, we have pre-made templates or the ability to turn PowerPoints into videos. People who want more freedom can start from a blank slate. And with the millions of graphics, sounds, photos, and videos in our media library, you don’t need to worry about making your own content (although if you want, you can do that, too!).
  • Our long list of features lets you get as creative as you want. From green screen capability to automatic captions, you can whip up a professional video in a snap. Record with your webcam right in our editor, or use our screen recording feature to capture elements from your screen.
  • Integrate your Digital Asset Management (DAM). Moovly integrates with popular DAMs so you can keep videos on-brand with the internal assets you already have. And if we don’t currently integrate with the DAM system you use, we’ll create one specifically for you.
  • Collaborative features let you work on videos together, apart. Give access to team members so everyone can work together to help bring your videos to life, even if you aren’t in the same room.

Ready to experience all the benefits of video? See for yourself how powerful and easy Moovly is with a free account! Sign up here.

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

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automotive-marketing-image-twitter


Buying a new car feels futuristic. 

Potential buyers no longer need to leave home to inspect vehicles they wish to buy, and instead, opt for 360° videos to replace test drives and inspections.

What’s more, car buyers now spend most of their time researching online before setting foot in a dealership. 

Marketing is shifting fast in the automotive industry, and finding automotive marketing strategies to satisfy your tech-savvy consumer might make you feel dizzy. However, there are many low-cost initiatives to get new customers. As a bonus, they’re incredibly simple to implement.

6 easy automotive marketing strategies to drive sales

1. Add videos to your digital marketing strategy

Video marketing has been gaining momentum over several years. With the explosion of platforms like TikTok, there’s no slowing down in sight. However, as a car dealership, you might wonder whether videos are the right call for your marketing initiatives. After all, aren’t videos better suited to dancing influencers or brands that do cooking and crafts? 

Surprisingly, not really: car shoppers are tuning in to online videos to help them choose new cars. Consumption of test-drive videos has grown by more than 65% in the past two years and 64% of those viewers say they’d buy a car sans test drive as long as they could watch a 360° video.

Video is essential for successful automotive marketing strategies, but it doesn’t need to be time-consuming or expensive to create videos. Use Moovly’s automatic video maker to automate your video creation. With Moovly, you can create video templates and automatically import your content into each video, allowing you to create a handful of videos in a matter of minutes.

Here are some ideas that your customers will find valuable in their car-buying journey:

  • Test drives of popular models to help viewers narrow down—or confirm—their purchase
  • Tutorials addressing common questions your dealership gets like how often to get oil changes
  • Dealership tours to help potential car buyers get a feel for your dealership and build trust with you
  • Informative videos for specific demographics. Examples include tips for first-time car buyers, a how-to video detailing how to trade in your car (for people ready to purchase a new ride), or videos outlining the best cars for families.
  • Informative videos outlining features and benefits of the models you sell

Through Moovly’s templates and video automations, you can create many of the above videos in a single sitting.


2. Create tailored social media ads

Ads on social media aren’t anything new, and you might have dipped your toes already into the world of social media advertising.

But in 2022 and beyond, the types of ads you serve your audience will differ from those you may have used five or even two years ago. Online research shows 71% of consumers prefer personalized ads, and for your ads to succeed, they must be highly relevant. Generic ads that serve a broad audience won’t cut it. To stand out in the social media advertising space—and drive sales—you must create personalized ads that resonate with a specific segment of your audience. 

The easiest way to create personalized ads without spending a fortune is with automated videos. Connect Moovly to your CRM to automatically deliver ads targeted to specific segments of your audience.

Here’s how that might look.

Let’s say your CRM keeps track of the date people purchased a car from you. Ideally, you want people to trade in their cars before the five-year mark rolls around. This way, you get a sellable car back and can upsell your customer to something newer.

Using Moovly, create automatic videos tailored to people who purchased vehicles in a specific year, encouraging them that it’s time to trade in for some new wheels. 

While this is just one example, it proves how powerful your social media ad strategy will be through automatic video ads. Now, you can quickly create different types of personalized ads, test which ones perform best, and increase your sales as a result.

3. Build relationships via your email newsletter

Did you know that 59% of consumers claim automotive companies didn’t contact them after purchasing their cars? Considering the majority of profit for car dealerships comes from post-purchase activities, this is a major missed opportunity on behalf of dealerships. Think service reminders, new car offers, seasonal tire swaps, etc. Further, developing close relationships with your buyers can spur word-of-mouth referrals and help you acquire their friends and family as customers. But having your sales team call all your customers is costly and time-consuming. 

Email is a cost-effective way to stay connected with your customers post-purchase. But just like social media ads, segmentation and personalization are absolute musts with email marketing. In fact, personalized and segmented emails can increase email revenue by 760%.  

The most popular way to personalize emails is by addressing your subject by name. But that’s the bare minimum, and now, customers expect much more personalization.

The solution? Automatically create videos tailored to specific segments. Create tips and helpful information for each car model to send to buyers. They’ll appreciate receiving useful information, and in turn, your dealership will remain top of mind when it comes time to refer a friend or get a new vehicle.

You should also use your email list to ask buyers for reviews, which brings us to the next point.

4. Make use of online reviews

Online reviews are non-negotiable. Not only do 88% of people trust online reviews as much as personal recommendations, online reviews help your SEO (which we’ll discuss later on). 

Collecting reviews is easy if your dealership builds an email list full of happy customers. But after the five-star reviews start rolling in, what should you do with them? Most businesses miss the opportunity to be proactive with their reviews, instead, waiting for prospects to search them up on Google or Facebook to read their glowing ratings. 

But waiting for prospects to come across your reviews isn’t a solid strategy. Instead, use Moovly to create videos with your five-star reviews automatically. Through automation, you can ensure your videos contain your most recent reviews without collecting them yourself. Post your review videos on social media, feature them on your website, and email them to your email list.

5. Advertise on third-party sites

Since 80% of all car buyers use third-party sites like AutoTrader during the buying process, advertising your inventory on third-party sites will complement your automotive marketing strategy. There are two ways to advertise your dealerships on these sites: listings and advertisements

Listings

Sponsor listings on third-party websites to bring your inventory to the top of the search results. Whenever someone searches for a vehicle you carry, you’ll be at the top of the results.

A screenshot of the search results when looking to buy a car on AutoTrader.

Sponsored results appear before the rest of the searches. Image via AutoTrader

Display advertisements

Display ads are a bit different. Through these, you can place both images and video ads on websites your prospects visit. 

A screenshot of a website with the display ads at the top and in the sidebar highlighted.

Use display ads to showcase your inventory to interested buyers on other websites. Image via AutoTrader

For smaller sites, you might be able to reach out directly to the website owner and negotiate a deal where they place your ads on specific pages for a set amount of time. But in most cases, you’ll work with a programmatic advertising platform that works to place your ads on many of the sites your buyers frequent, including third-party sites (if they run ads), meaning you don’t need to manage where your ads end up.

With Moovly, you can automate creating different video ads, allowing you to mix and match images, text, and videos to test which ad delivers the best results.

6. Improve your search engine optimization (SEO)

You’re not alone if SEO makes you want to run for the hills. But with 92% of car buyers heading to Google to research vehicles before deciding which to buy, you can’t afford to ignore it.

Luckily, ranking your dealership’s website high isn’t as difficult as you might think. Here are a few quick and easy ways to improve your SEO right now and land higher in the search engines:

  • Add relevant keywords to each page. For example, if you’re a Toyota dealership in Los Angeles your homepage needs to have the keywords “Toyota dealership in Los Angeles”.
  • Create a Google Business Profile and fill out your location, business hours, and contact information.
  • Encourage customers to leave reviews on your Google Business Profile (good reviews can boost rankings).
  • Join Google’s Cars for Sale program to get your car listings ranking in the search results.
  • Name your images properly and write alt text to increase the chance they’ll rank in Google Images.
  • Create a YouTube channel to upload all your videos. Since Google owns YouTube, Google often places videos in search results, helping you get more traffic.

You can also experiment with paid Google ads to drive more traffic to your website.

Digital marketing for automotive companies

Automotive marketers understand that great automotive marketing campaigns don’t need to be complex to be effective. By creating highly-relevant and specific videos for your target audience, you can aid their car buying process and get more sales.

Ready to try? Download the video automation guide to help you automate your automotive marketing strategy.

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

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Why video is a must-have in recruitment

Video content should be at the center of your recruiting strategy. Why?

In this article, we’ll explain 6 key reasons why developing and implementing a comprehensive video-based recruitment strategy is a must for every company that wants to be successful at attracting and hiring top talent.

Spoiler alert: Videos can help you attract and hire top talent easier, faster and cheaper.
Bonus: We’ll reveal 5 great ideas for using video in recruitment!  

Do you really need a video-based recruiting strategy?

Plain and simple – yes. Why? Because 85% of all internet traffic in the US will be made by online videos in 2020!

If you want to keep your company on your customers’ and your potential candidates’ radar, you need to focus on video. The same way your business needs video to sell its products and services to customers, it also needs video to sell your jobs to job seekers. Developing and implementing a comprehensive video-based recruiting strategy is a must for every company that wants to be successful at attracting and hiring top talent.

The talent shortage we’ve experienced in recent years will only continue to deepen during the next few years, which means that war for talent will keep raging on. In order to win in the battle for top candidates’ attention, you need to stay on top of the leading recruitment trends and best practices – including using video in recruitment.  

Still not convinced? Read on to discover top 6 statistics which prove the benefits of video usage in recruitment!

6 reasons why videos should be part of your recruitment strategy​

Developing a video-based recruiting strategy has many concrete and tangible advantages. Here are 6 key reasons why you should use video in your recruitment strategy:

Reason #1 : To stay competitive

According to Aberdeen’s talent acquisition research, best-in-class companies are 75% more likely to use video tools for employer branding which enables them to attract the attention of top talent much faster and easier. This means that if you want to stay competitive and be able to compete with other companies for the attention of the top talent, you simply have to implement a video strategy. 

Reason #2: To save money

Aberdeen’s talent acquisition research also reported that companies with video interviewing tools in place are 2.7 times more likely to improve their cost per hire on a year-to-year basis, as compared with companies without such tools in place. In other words, using video interviewing tools will reduce your recruiting costs. Enough said.  

Reason #3: To hire faster

Companies who use video interviewing improved their time to hire by 60% (Aberdeen). Did you know that top candidates stay on the market for 10 days only? On the other hand, an overwhelming 70% of companies need more than 30 days to process a new hire, according to LinkedIn. If you’re among them, you can definitely profit from using video interviewing tools! 

Reason #4: To reach passive candidates

With today’s record low unemployment rates, most of your potential job candidates are already employed. These candidates won’t visit job boards or your career site, so social media may be the only way to reach them. According to findings by Impact, social videos generate 1200% more shares than text and images combined. In other words, if you want your passive candidates to see your company’s social media posts, include a video in them! 

Reason #5: To generate more applications

If you want to make your job postings stand out, there is a simple way to do it – turn your job description into a video! If you include a video in your job posting, it will attract more attention, views, clicks and most importantly, convince reluctant talent to apply. Job postings with videos are viewed 12% more than postings without video and have a 34% greater application rate, according to research conducted by Career Builder

Reason #6: To attract young talent

Today, millennials are expected to overtake baby boomers in the workforce as their numbers swell to 73 million and boomers declined to 72 million. These new generations have different preferences and habits, which you need to take into account in order to recruit them. A recent Oath Video Content Preference study confirmed that millennials consume more online video than any other audience. When making a purchase decision, 4 in 5 millennials look for video content as a form of research, according to Social Media Today These statistics clearly show why you simply must use a video in recruitment. But how to do it? Let’s examine best practices for implementing a video in your recruitment strategy.

5 creative ideas for using video in recruitment

Here are six creative ideas for using video in recruitment. If you want to attract and hire top talent, your company needs to implement these video recruiting strategies immediately:

Idea #1: Create video job descriptions

Create video job descriptions and add them to your job postings. You will be able to attract and hire top talent by using video job descriptions much easier and faster. First of all, videos are still quite rare in job postings so they attract a lot of attention.

Another important benefit of using videos in job postings is the fact that they can help you attract your perfect candidates. If your video showcases your company culture, it will resonate with and attract the candidates who are a right fit for your company.

Idea #2: Add videos to your careers site

Adding videos to your career site will make it more interesting and appealing to potential candidates. When candidates visit your career site, they are looking to find out what is it like to work at your company. A picture is worth more than a thousand words, so show, don’t tell!

By using a video you can effectively showcase your company culture, provide credible testimonials from your current employees and depict an everyday life at your office in an authentic way.

Idea #3: Share videos on your company’s social media profiles

Don’t forget to share your recruitment videos across your company’s social media profiles such as LinkedIn, Facebook, Twitter, Instagram, etc. Another great idea is to experiment with live videos, which are extremely popular on social media these days.

In order to widen the reach of your videos, aks your employees to share your recruitment videos on their personal profiles. That way, your videos will be able to reach a much wider audience.

Idea #4: Use video to communicate with your candidates

Using videos in your communication with your current and potential candidates will help you leave a great impression and promote your employer brand. Next time you send an email to your candidates, embed a video in it or include a link to your recruitment video.

When you proactively source for prospective candidates, send them your recruitment video in order to stand out and showcase your employer brand. You can also send video to candidates who already applied to your open job positions. Use a video message to confirm that you received their application and to set the expectations by explaining the next steps in your recruitment process.

Idea #5: Leverage video interviewing platforms

Using video interviewing tools will help you save time and money. On the other hand, this option is very convenient for your candidates, too. They can attend a job interview in the comfort of their own home, quickly and easily.

Many recruiters ask candidates to record their answers. That way, recruiters can view their answers at their own convenience. Another benefit is that other members of the team can review the videos too, which makes it a great option for collaborative hiring.

How to create a recruitment video?

Creating an effective looking recruitment video doesn’t have to be a time consuming or costly endeavor. With modern online video making tools such as Moovly, you can easily create professional looking videos on your own in less than 15 minutes!

And don’t worry – you don’t need any experience with video editing! You don’t even have to shoot your own video footage. You can find royalty-free and premium video clips, images, and sounds inside the Editor. Just drag and drop them in the visual editor and you’re done! Or, use one of the recruitment templates and quickly adapt the content to your needs. It’s easy and fun! Here is a short video showcasing what you can easily make with Moovly for your recruitment strategy:

  • candidate profile videos
  • video job descriptions
  • video testimonials

Easily make your own recruitment videos

7 ways video has transformed the recruitment process

In the last couple of years, video content has become a dominating force in many different industries. With the popularity of videos growing every day, more and more recruiters, hiring services, and employers are incorporating video into the recruitment process. Using videos in hiring has become so popular that it’s a leading trend now.

The reasons to use video in your recruiting process are many. They help you present your brand in a compelling and attention-grabbing way. You will attract more candidates and capture their attention, enhance the user experience, and increase your application rate. Employers use video to enhance every stage of the candidate journey, as videos:

  • Raise candidate awareness
  • Put your brand into candidates’ consideration
  • Increase their interest in your brand
  • Increase application rates
  • Narrow down the selection
  • Lead to hiring

By using video, an employer can present the value proposition and brand message to an employee, do the interviews, test job applicants, express appreciation, and explain the entire hiring process. To get started you can explore how to create your own video, approach a company that can assist you, or alternatively use a ready made recruitment video template.

Seven ways video has revolutionized the recruitment process

Aside from offering a steady job and regular payment, employees are expected to use the latest technologies in their daily operations and workplaces. Most employees expect their future employers to be up-to-date with the latest advancements in technology.

Video is one of the best tools for companies to discover and recruit top talent. It’s effective in attracting talent, and it allows companies to connect and learn about their candidates. 

In other words, every company that needs to increase their chances of recruiting top talent will use video to make the most of their recruiting efforts. Here’s how video can transform your recruitment process.

1) Increases your employer brand

Your brand is the first thing employees, candidates, and applicants see when you as an employer approach them. It’s how you present yourself in the real and digital world. Videos are a great way to establish, develop, and strengthen your brand. Eventually, this is what gives your company a personality that your potential candidates can relate to when applying.

Word of mouth is still the most powerful tool, but videos provide other aspects like eagerness and passion that are very useful for a company that is looking to attract top talent. Displaying a positive brand image is how a company promotes its culture, policies, services, and products, but most importantly, it gives your company the much-needed authenticity.

2) Video helps reach new audiences

According to a recent study, 63% of companies use video in their recruiting process. The key to attracting the most talented candidates is in identifying and effectively engaging with them. In fact, identifying the best candidates is an advantage that your company can use to beat competition.

Videos are a useful interview tool that allows you to reach out to your candidates engagingly, regardless of their location. What’s more, videos further enable you to efficiently assess your candidates promptly.


3) Video interviews help reduce recruitment costs

The hiring process is one of the main cornerstones of your success. It’s a foundation upon which you build your business. Since this can be a very costly process, you need a way to cut costs and still hire the best candidates. 

A video interview saves time and reduces recruitment cost, thus improving your candidate screening. You can significantly reduce recruiting costs by using pre-recorded video interviews that:

  • Save time for recruiters
  • Eliminate some administrative costs such as phone calls and travel costs

4) Speeds up the screening process

Since traditional recruiting is a time-consuming and exhausting process, you need a way to speed things up. Reviewing each application would take forever, but modern technology can help. 

Nowadays, almost all candidates are mobile and online. That means that you can use video to standardize the candidate screening process by streamlining it. This can significantly speed up and narrow down candidate selection.

5) Eliminates geographical barriers

Traditional recruiting used to limit you to only hiring candidates near your location, but this geographical barrier can be easily eliminated. Video helps you widen your candidate pool by giving you access to every part of the world. 

Better yet, your candidates do not have to travel for an interview, which can save them a lot of money on commuting costs. Instead, they can do an interview from the comfort of their homes. This makes a good first impression, helps to connect with potential talent, and allows you to eliminate travel costs. 

Video recorded interviews are much easier to manage and are quite economical at the same time. Aside from reducing all costs related to the recruitment process and eliminating the geographical barrier, video-recorded interviews also save time that it would take to do interviews with multiple candidates.

6) Video helps reach out on mobile

Many mobile and internet users are looking for effective ways to look beyond traditional career and application websites and processes, as new ways offer new opportunities. Believe it or not, 80% of internet users search the net by smartphones. 

While mobile hiring is still an HR strategy in the making, it’s expected to become the core of the recruitment process. This core will become the standard for numerous companies who are after top talent to fill their ranks. That’s precisely where video comes into play. 

It gives you a means that you can leverage in mobile searches. It’s also quite an effective tool that helps you use innovative technologies such as gamification and social video to enhance your hiring process, make it more appealing, and adjust it to the current hiring trends.

7) Video helps stay competitive

Going with the trends and using the latest technology is the only way to stay competitive and avoid getting overshadowed by other companies that are open to taking such steps. Staying competitive means staying popular, and popular brands do not have to spend much time looking out for their ideal candidate. 

Video not only helps you identify the best candidates but also helps you grab the attention of top candidates. According to a study, companies that used video in their recruitment process received much better feedback from potential candidates than those that didn’t. 

It’s clear that video allows you to increase the application rate by 34%. When compared to those companies that still fail to integrate video into their hiring strategies, you’re being highly competitive.

How to create a recruitment video?

Creating a professional recruitment video doesn’t have to be hard work. With tools such as Moovly you can get started within minutes. No experience in video editing necessary!

You don’t even need to own your video content, simply choose the right images, sounds and videos from Moovly’s free libraries and add them to your video. You can even add some cool animation effects to help grab candidate’s attention. Or else to get some inspiration, choose one of the recruitment video templates and get started straight away customizing a video to your needs.

Templates include:

  • candidate profile videos
  • video job descriptions
  • video testimonials

Conclusion

If we consider all these facts, it’s safe to say that there are many ways video can transform your recruitment process. The truth is, video helps you enhance the user experience for candidates and encourages referrals and sharing. 

It provides universal search benefits and is SEO-friendly while also helping you expand your search to every corner of the planet. It reduces the time and cost it takes to process every application and enables you to convey the brand message to the right audience in a compelling way.  

Create your own recruitment video now


More people are turning to Instagram Stories to view content from their favorite businesses. The latest data shows an incredible 500 million people tune into Instagram Stories every single day!

And those people are interested in your business and the products and services you have to offer.

But to find success on Instagram Stories, you need to post consistently. Instagram experts like Chalene Johnson advise posting at least 10 times per day on your Stories.

That might seem like a lot of content, which is why we put together a list of creative Instagram Story ideas so you never run out of things to post!

Plus, we’ll show you how to use Moovly—our free video editor—to batch create Stories for your Instagram account!  

26 creative Instagram Story ideas for businesses

Instagram Story ideas to showcase your offerings

1. Introduce a new product

Have a new product? Use your Instagram Stories to feature it. Because your Stories are only up for 24 hours, you can—and should—post several Instagram Stories over a period of several days to announce your latest product.

A coffee with text about that reads “nothing cookie cutter about it. Introducing the new iced sugar cookie oat latte.”

Starbucks announces a new product on their Instagram Story. Image via @starbuckscanada

2. Product explainer videos

Explainer videos help current and future customers understand what your product does and how they can use it. 

Love Wellness goes into detail about one of their products on their Instagram Story. Image via @lovewellness

But keep in mind that Instagram Stories only have a 24-hour lifespan. For content you want to keep longer than that, add them to your Instagram Story Highlights. This way, new followers can learn about your products even if they weren’t a follower when you initially posted your explainer video.

2. Product explainer videos

Explainer videos help current and future customers understand what your product does and how they can use it. 

A woman holds up a blue pill bottle.

Love Wellness goes into detail about one of their products on their Instagram Story. Image via @lovewellness

But keep in mind that Instagram Stories only have a 24-hour lifespan. For content you want to keep longer than that, add them to your Instagram Story Highlights. This way, new followers can learn about your products even if they weren’t a follower when you initially posted your explainer video.

A screenshot of Instagram Story Highlights.

Feature your explainer videos on your Instagram Story Highlights for current and future followers to watch beyond a 24 hours. Image via @lovewellness

3. Share information about your products

Crafting informational posts and adding them to your Stories helps customers better understand the products you have to offer. 

Since you’re working with limited room on your Stories, it’s best to keep your informational posts brief, just like Banana Republic has done.

A woman wears a white shirt and cream-colored pants.

Banana Republic shares brief information about their products. Image via @bananarepublic 

Feature your explainer videos on your Instagram Story Highlights for current and future followers to watch beyond a 24 hours. Image via @lovewellness

4. Mini tutorials

Tutorials serve two purposes: to help current customers use your product better and to show prospective customers what using your product is like.

Add mini tutorials to your Stories as well as your Instagram Story Highlights so followers can watch them whenever they like.

A picture of flowers with text that reads “how Tailwind’s hashtag finder works.”

Quick tutorials, like the one Tailwind put together, can help your audience use your products. Image via @tailwindapp

Feature your explainer videos on your Instagram Story Highlights for current and future followers to watch beyond a 24 hours. Image via @lovewellness

Use Moovly to create professional video tutorials complete with music, text, and video transitions! 

5. Highlight a promotion

Have an upcoming sale? Use your Instagram Stories to build hype before and during the promotion. 

Several pill bottles with the text “you’re invited to our biggest sale of the year.”

Several pill bottles with the text “you’re invited to our biggest sale of the year.”

6. Do a sneak peek for new offerings

Giving sneak peaks to your newest products via your Stories can make followers feel like they are part of something exclusive. 

A video with people on a beach wearing stylish clothing.

Chanel shares a glimpse into their latest collection on their Instagram Story. Image via @chanelofficial

To drum up excitement, make sure your sneak peak looks professional. Using Moovly, you can edit your footage, add music, and other effects and transitions to your video.

7. Countdown to a new product

Countdowns on Instagram are perfect for announcing something exciting to your followers. With the countdown sticker, encourage your followers to tap for a reminder. This way, when your new product goes live, your followers will get a notification, and you’ll potentially get a boost of sales!

A countdown timer that says “Tap to get a reminder. Girlfriend: the reslide.”

Use the countdown feature to build excitement about a launch. Image via @girlfriend

Instagram Story ideas to showcase your business

8. Give a behind-the-scenes (BTS) tour

Let your followers take a peak and post videos of what goes on behind the scenes. Customers value transparency, and letting them see your operations can build trust. 

 

General Electric used their Stories to share a BTS look at the making of a new jet engine. Each Story was educational and featured experts discussing the creation process.

A man with the text “This is Mike Puthoff, manufacturing engineer.”

Share behind-the-scenes videos with your followers. Image via @generalelectric

Before uploading your behind-the-scenes video, use Moovly to trim and edit any unnecessary footage. 

9. Company introductions with your staff and CEO

On the topic of transparency, your customers want to see who works behind the brand. Put faces to your business and establish a strong connection between you and your followers.

A smiling while woman holding a baby.

Love Wellness establishes credibility by showcasing the experts on their team. Image via @lovewellness

10. Q&As with select team members

Your team is likely full of experts in different departments who can answer questions from your followers. Take the San Diego Zoo, for example. They hosted a Q&A with one of their experts to chat about hippos.

A woman standing in front of a hippo tank at a zoo.

The Q&A sticker on Instagram lets you answer questions from your followers. Image via @sandiegozoo 

11. Answer your FAQs

Every business should have an FAQ Instagram Highlight. Not only can it cut down on the amount of direct messages you get from people asking questions, but it also improves your user’s experience while interacting with your brand.

Text with a photo of a glass mug.

Answer FAQs and save them as Instagram Highlights so followers can refer back to them. Image via @saltyseadogdesigns 

12. Share industry-related information

Position your business as an expert by sharing something about your industry. Annie Blay is an editor with The Zoe Report (a style and fashion brand) and recently shared her favorite beauty products to their Instagram Stories.

Three Instagram Stories side by side.

Through a series of Instagram Stories, Annie Blay discusses beauty industry trends. Images via @thezoereport

13. Host a Live event

Going Live is an Instagram feature you shouldn’t ignore. When you go Live, your account gets prime real estate in the Instagram feed—right at the front of all the other Instagram Stories. 

An arrow points to an Instagram Live.

Going Live puts you at the front of the Instagram Stories feed for followers who interact with your brand

Promote your Live on your Instagram Stories prior to the main event so people know to tune in. You can go Live by yourself, or invite other industry experts to join you. 

An Instagram Story announces a Live with text and pictures of two people side by side.

Promote your Live on your Instagram Stories so people know when to tune in. Image via @larocheposay 

14. Share hiring posts

Finding and hiring employees is expensive. If your followers are also your ideal employees, consider putting out a hiring blast through your Instagram Stories. Attract top talent and people who are already passionate about your business.

A person staring at the camera, with text advertising H&M careers.

Reach potential talent by promoting job postings. Image via @hm

Instagram Story ideas to repurpose your content

14. Share a new Instagram post to your Story

Want an easy way to get more likes and engagement on a new post? Share it straight to your Instagram Story. Followers can tap onto the original feed post if they want to leave a comment or a like. 

An animal with sticks on its head stares into the camera.

Share posts from your Instagram feed to drive more engagement. Image via @thetorontozoo

15. Share a blog post with your followers

Add a link—in replace of the newly-retired swipe up feature—to your Instagram Stories and share your latest blog post. 

A blue nook with a chair, desk, and lamp.

Share blog posts through Instagram’s link sticker. Image via @magnolia 

16. Share what you’re currently working on

Your audience wants to see what new things are in the works, and letting them peak behind the curtain gives a sense of exclusivity. 

A picture of a laptop with a meme that reads “when the online meeting’s over and everyone’s awkwardly having a hard time ending it.”

Let your followers see what you’re working on right now. Image via @canva

Instagram Story ideas using user generated content (UGC)

17. Share video testimonials

72% of consumers say reading testimonials and reviews builds their trust towards a business. Take your video testimonials and add them to your Instagram Stories, your Instagram Story Highlights, or do what Ilmakiage did, and add them to an Instagram Ad

A woman with brown hair talks into the camera.

Use customer testimonials to build trust with your audience. Image via @ilmakiage

18. Share posts from your customers using your products to your own Story

Want more engagement on Instagram? Incorporate user-generated content (UGC) into your strategy. UGC drives 6.9 times more engagement than brand-generated posts. Why? It feels trustworthy and more authentic.

And as an added bonus, it cuts down on your content-creation time, too!

An aerial photo of socks, knit items, and a sweater.

When people tag you in posts, share them to your story. Image via @girlfriend

19. Screenshots of customer reviews

Another form of user-generated content is customer reviews, and like we’ve already mentioned, testimonials and reviews build trust. 

Have a mix of video testimonials and written reviews from your customers. Both boost your credibility and can nudge your followers to become customers.

A picture of an online review for a coffee mug.

Screenshot written reviews and testimonials and add them to your Stories. Image via @saltyseadogdesigns

20. Customer interviews

There’s a subtle difference between customer interviews and testimonials. Testimonials are explicit reviews about your product, whereas customer interviews tend to be much longer. You still discuss your product, but you give your customer the opportunity to talk about themselves as well.

Customer interviews let potential customers identify with the person they’re watching. If they see someone who reflects their values, they may turn into a customer themselves.

A woman sits on a step and talks to the camera. 21. Repost Stories that mention you

Talk to customers and share their perspectives with your followers. Image via @airbnb

21. Repost Stories that mention you

Reposting Instagram Stories that mention your brand is an easy way to build credibility, especially if you’re being mentioned by other big brands or influencers.

Two jackets, one black and one purple.

Just as you can share Instagram feed posts, you can also share Stories that mention your brand. Image via @a24

Instagram Story ideas to engage your followers

22. Poll your followers

Polls are a fun way to interact with brands, and they require little effort to answer on behalf of the viewer. Make your polls easy to understand and answer by asking questions related to your brand.

A woman covers her face after running a marathon with the text “could you run 6 marathons in 42 days?”

Polls are a simple way for followers to interact with your brand. Image via @nike

23. Ask for suggestions

Asking your audience what they want from you can give you future content ideas and help you understand which offerings of yours they like best.

Text that reads “what would you like to see next from us? Video tutorials or ebooks?”

Use different Instagram Story features to ask your audience for content ideas

24. Gauge their feelings on a new offering with the slider

Use the slider to do some market research. Understand what types of things your followers like and dislike so you can create future products and content they’ll love.

A bedroom with green and white wallpaper and a green bed.

The slider lets you understand how your audience feels about something you post. Image via @ikeausa

25. Host a contest

Hosting a contest on Instagram not only gets you more engagement, but it can also get you more followers if you ask people to tag someone as an entry rule.

A contest announcing several gifts to be won from Indigo.

Promote contests on your Instagram Stories. As a bonus, ask people to share your Story or tag someone in a post for more exposure. Image via @indigo

26. Create a quiz for your followers

With the quiz sticker, see how much your audience knows about your industry by quizzing them. At the end of the quiz, you get to see the results. Create content around questions most people get wrong to educate your audience.

A quiz with the question “what percentage of our coffee do you think is grown under this program?”

See how much your audience knows about your industry with a quiz. Image via @nespresso.ca

Put these Instagram Story ideas to action

You can make Instagram Stories right in the Instagram app, but it’s clunky, imprecise, and the lack of design elements leaves your Stories feeling flat.

Using Moovly, you can quickly batch create striking Instagram Stories! Here’s how.

First, sign up for your free Moovly account.

Open Moovly’s video editor and switch the aspect ratio—under Stage Properties—to Instagram Stories Video. This turns your workspace into the right size to create your Instagram Stories.

Moovly’s video stage.

Change your aspect ratio to the Instagram Stories Video

Next, you can upload your own media elements to use in your stories (like pictures or videos of your products, videos of your team, or your logo) or search through our libraries. Our libraries have millions of photos, videos, graphics, animated objects, and sounds for you to use.

A scrolling GIF looking through the different media libraries.

You can choose from many different libraries to find media elements for your Instagram Stories!

After choosing the media objects you’d like, drag and drop them onto the stage. 

Then add text, animate your text and objects, and then export your video. After creating your first Instagram Story, swap your media elements with something else, change the colors and text, and then you’ll have a brand new story ready to go. Do this multiple times to create a week’s worth of Instagram Stories in one sitting! 

Grow your account with engaging Instagram Stories

Use the above Instagram Story ideas to get your creative juices flowing and then use Moovly to bring those ideas to life.

Ready to get started? 

Sign up for a free Moovly account and create engaging Instagram Stories today!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

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We all know the feeling of starting a new job. It’s intimidating when you don’t know what is expected of you or how to complete your daily tasks. Even the most competent workers struggle when they aren’t given proper training or direction.

If you want strong internal teams, you need a plan in place to train them.

But training is time-consuming and costly. According to a report from TrainingMag, it costs $1,286 per year to train a new employee. Add ten new employees a year and you’re spending over $12,000 on training alone.

And that’s just for new hires. That doesn’t take into account the training you need for your current employees, like when you add new software and need to get everyone up to speed. Or when you need to show customers how to use your product.

Training is an unavoidable part of business, but there is a way to reduce training costs without cutting corners: training videos. Training videos are educational videos you can use to train an unlimited number of people.

If you’re looking for a way to scale your training process, keep reading. We’re going over everything you need to know about making effective training videos.

Reasons to create your own training video

While training videos will save you time and money, you might wonder whether or not people will actually use them. According to TechSmith, they will—83% of people say they prefer instructional videos over training manuals

Aside from people preferring video content, here are some of the top reasons you should create training videos

  • They save money and resources: instructor-led training is expensive. Using training videos, you no longer need to hire instructors. Make your training video once, use it an infinite number of times.
  • They offer flexibility: create a training video in any style, for any topic, and for any audience.
  • They engage your team: videos are enjoyable to watch and will keep your team engaged. 
  • Available anywhere and anytime: videos let employees watch them when they have time. No more trying to align everyone’s schedule to accommodate for in-person training sessions.
  • They’re accessible: subtitles and voice overs let people choose how they consume your training videos. For people who are unable to hear the videos, they can follow along with subtitles. Alternatively, if your video doesn’t require the viewer to watch, they can listen to the voiceovers.
  • They’re easy to share: upload your videos in a centralized training folder so employees know where to access them at all times, and can refer back to them whenever they need a quick refresher.
  • Every employee gets the same experience: when you rely on instructor-led training sessions across multiple teams, you risk each group receiving a different experience. No one session will be exactly the same, which can lead to differences in training. Using video, you can be sure everyone gets the exact same experience. 
  • Easier to convey lots of information: thick manuals are hard to digest. And since we already learned that people better remember the things they see, it’s undeniable that videos are the way to go if you want to explain what your company does to new hires.

You can view video stats: if you upload to platforms like YouTube, you can view stats like video views and watch time. This helps you understand how many people actually watch your training video, where people drop off (and where they’re getting bored), helping you improve future videos.

5 types of effective training videos

The type of training video you create depends on your goal of the video. To help you figure out which type you should create, we’ve included suggestions depending on specific goals.

1. Screencast

This training video is best for: times when you need to share how to use complex software or show a step-by-step process. Viewers can follow along with a screen recording.

Screencasts are recordings of your computer screen. These types of training videos are highly effective when you need to share something on your screen with viewers.

Using Moovly’s training video editor, you can record your screen directly in our video editor. After recording, add your company logo and other distinguishable branding to your video so viewers know who created the training video.

2. Animated or whiteboard

This training video is best for: dry or complex subject matter you need to make more entertaining.

Let’s face it: training videos aren’t exactly exciting. But you can’t cut out boring parts for entertainment purposes. When creating training videos for dry topics, turn to animation. Animated or whiteboard-style videos are entertaining and hold viewers’ attention.

As a bonus, you don’t need to worry about filming content for your animated training video nor do you need any experience creating cartoons to make animated videos. At Moovly, we’ve done the hard work for you and have pre-made animations you can customize for your videos.

Using Moovly’s library, find the animations you want to use and add text, audio, or music over the animations to explain your concepts. 

Moovly’s library is packed with different clips, graphics, and animations to use in your training videos Alt text:

Moovly’s library is packed with different clips, graphics, and animations to use in your training videos

3. Classroom-style

This training video is best for: times when you want to share instructor-led training with others who didn’t attend the session.

Just because you’re using video training videos doesn’t mean you still can’t host classroom-style sessions. There may be times when you have live training sessions for specific teams. Rather than keep those sessions exclusive to those who attended, film them and upload it to Moovly to edit and distribute to your team.

You can also film your own classroom-style videos by using your webcam to film yourself as you go over a specific topic.

Because your viewers can’t ask questions directly—like they could in an actual classroom—it’s best to use this style for simple topics.

4. New or past webinars

This training video is best for: teaching a single topic or idea.

Webinars come in different styles, the most common being a set of PowerPoint slides along with  a talking head. Moovly lets you upload and convert your PowerPoint presentations into videos. You can also film yourself with your webcam right in Moovly, and use chroma key technology—more commonly known as green screens—to set your background.   

And if you have past webinars you want to share with new hires, use Moovly to stitch relevant ones together.

5. Combination

This training video is best for: times when you need a custom approach.

The above training video styles cover a range of needs, but with Moovly, you can combine styles to create training videos that fit your approach. Combine any of the above videos to create something unique to your employees. See which styles work the best to get your concepts across and make it easiest for people to learn.

Steps to create corporate training videos

Using Moovly, you can create an employee training video or a video for your customers. Here’s how: 

1. Define your training goal

Before making your training videos, take some time to define the outcome you want for the viewer. If your goal isn’t clear, you risk creating a training video that won’t fulfil its job.

Your goal also influences which type of training video is best to use. For example, to help sales staff understand your products better you might want to create a webinar for each product. For new customers, you might create a screencast walking them through your product’s set up process.

2. Write your script and create a storyboard

Your training videos need two things: a script and media to accompany the script.

Write a script

Your script will serve as the narration or captions to your video, but it should also include any action or movement you’d like people to do. With your goal in mind, write a script that takes your viewer to the end goal. Avoid going over the time-limit of your video by reading your script aloud with a timer.

It’s good practice to test your script with other team members as well, and let it go through several rounds of revisions before finalizing it.

Create a storyboard

A storyboard helps you and your team understand which media to use when. You can draw your storyboard by hand or use a storyboard software like Storyboarder.

There are different ways to build a storyboard. Search on Google to find examples. Image source

With your finalized script, create a storyboard and choose which visuals will occur when. Make sure to account for music, any potential video transitions, and other special effects.

3. Collect your content

Armed with a storyboard, your team will know exactly which types of media elements they need to bring your training videos to life.

If you’re using Moovly to make your training videos, you have a few different options:

  1. Find media within our library: Moovly’s content library is home to millions of graphics, stock media, animations, and sounds available to use in your videos. 
  2. Shoot and upload your own media: create your own content for your video by filming it, either by using a webcam and filming straight in Moovly, or uploading videos you’ve filmed with your camera. You can upload photos, graphics, sounds, PowerPoints, and videos to use. 
  3. A combination: complement your media with the media in Moovly’s library.

After gathering your content, you’re ready to produce your training video.

4. Put everything together in Moovly

You don’t need to worry about finding a video producer on your team. Moovly’s drag-and-drop video editing software makes it easy for anyone on your team to make videos. 

A GIF showing Moovly’s drag-and-drop interface

Drag and drop your content into Moovly for effortless video production

But beyond being easy to use, using Moovly will streamline your team’s video creation process:

  1. We have brand control to keep your training videos aligned with your brand. Restrict the video editor to your color palette and the fonts you use. You won’t need to worry whether your team is using the correct typeface or hex codes throughout your training videos.
  2. We offer shared collaboration so teams can work together remotely. You don’t need to be in the same room to create content. Assign users specific rights and give editing permissions only to the people who need it.
  3. You can connect your Digital Asset Management (DAM) so your team has access to icons, logos, and media they should use within each training video. View our list of integrations to see if we integrate with your DAM system. If your DAM isn’t listed, we’ll hop on a call and create a custom integration for you.
  4. You can create branded templates for your team to use over and over again to speed up the video creation process.
  5. You can whitelabel our video editor to display your logo.

And of course, you also have access to our range of video templates if you don’t want to create your training videos from scratch!

Once your training video is complete, add finishing touches like subtitles—so your employees can learn even without sound—or use our text-to-voice feature and automatically add narration to your videos.

5. Share your training video

After completing your video, you can download or publish it straight to several different places like YouTube or a shared Google Drive.

A list of ways to publish your video within Moovly.

Upload your training video somewhere employees or customers can easily access it

Make your own training videos with Moovly

Both customer and employee training videos are an inexpensive solution to an expensive problem. Use training videos to either replace or complement your current training process and watch your team’s productivity improve! 


Ready to get started? Make an effective training video using Moovly!

Dana nicole our blog author

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up at www.dananicoledesigns.com 

Create your own whiteboard video now

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